Service Marketing in The Victoria Hotel

Services marketing
The Victoria Hotel

Contents
Introduction......................................................................................................................................3
Importance of service in the business..............................................................................................3
Elements of the service that can be used in the tourism development............................................4
Service hierarchy.............................................................................................................................4
Existing strategy by including service marketing theory and concept............................................7
Marketing 7ps of the service............................................................................................................8
Marketing recommendations...........................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
The study has introduced the adoption of new service in the tourism and Hospitality service.
Tourism and Hospitality service in Australia has accumulated 50% in the GDP of the country.
Thus, a new innovation of the cloud software service in The Victoria Hotel has been highlighted
with a few models and theories.
Importance of service in the business
Different technologies in the hotel industry are increasing the efficiency of the staff and
employees which is making possible to compete with the competitors in the market. Adopting
the cloud-based hotel management software service can help The Victoria Hotel to benefit the
consumer with more flexibility and agility(Setupmyhotel.com. (2019). This can also improve the
business process by maintaining the client relationship in Australia. SAAS is one of the
important solutions that can be applied in The Victoria Hotel which will serve to provide world-
class services by keeping the cost as low as possible.
The different function that clouds based SaaS service will help the industry are:
 Reducing the cost and improve in the network and data backups.
 It will improve in the reservation management to housekeeping activities.
 It will help the customers and the tour operators of the hotel to manage the reservation
and book the tickets online.
The data regarding customers and employees of The Victoria Hotel which is stored in the cloud
will help to maintain the high-security level in the organization by keeping a backup of the
existing data. Applying this service will help to manage the front office task for tracking and

resolving the housekeeping issues and ensuring efficiency with customer satisfaction.The Cloud
Service will maintain the scale up and will expand numerals users to access the details of the
hotel, book the hotel, etc without paying any extra cost.
Elements of the service that can be used in the tourism development
Adopting of SaaS in The Victoria Hotel will focus on best practices by maintaining the
Regulation and rules. The different elements for implementing and tackling the service in the
hotel are:
Cost per acquisition: This is one of the clear parts of the marketing which removes wrong
channels and improve in the cost per acquisition of the hotel. This will develop benefit for
generating a direct sale in the organization and will develop a relationship with the customers
who are attending the different section of The Victoria Hotel (Hsu, 2018). This will also improve
services and communication internally and externally.
Churn rate: Adopting the services will improve in the work environment and will determine the
growth rate of The Victoria Hotel. A high churn rate will be mentioned by focusing on the needs
of the customer as well as the staffs. Along with this it will also determine the problem and will
fix it for maintaining a healthy business.
Monthly recurring revenue: The service will calculate the monthly recurring revenue of the
organization and will focus on the products and services that the hotel is providing for the
customers. It will also maintain the recording cash flow system of the organization and will
maintain sustainability by maintaining the growth of The Victoria Hotel.