Service Marketing Strategic Analysis for Emporium Hotel South Bank

Services Marketing
Service marketing strategic analysis-
Emporium Hotel South Bank

Brief Objective
RecapDefining the elements of services using the Service
Hierarchy. Understanding & Describing the services
using the Parameters of intangibility, perishability,
simultaneity & Heterogeneity. Using the 7P’s of the
Service marketing mix provide analysis of the current
strategies. Towards the end, provide recommendation
to improve its service marketing Mix. 2

A Glimpse of the Emporium Hotel-South Bank 33

Serivces Hierarchy
▰ Core Services- As the name suggests is the set of
benefits which are delivered to the customer(Lovelock
& Patterson, 2015).
▰ Supplementary Services- These can be understood
as the activities related to the service of Core
Product(Ladhari & Michaud, 2015).
▰ Facilitating Services- These are the services which
are related to the information taking, order taking,
billing & Payment. These can be seen as the service
enhancers(Kushwaha & Agarwal, 2015)
4