Services Marketing in The Victoria Hotel

SERVICES MARKETING
THE VICTORIA HOTEL

INTRODUCTION
 The study has introduced the adoption of new service in the tourism and Hospitality
service.
 Tourism and Hospitality service in Australia has accumulated 50% in the GDP of the
country.
 Thus, a new innovation of the cloud software service in The Victoria Hotel has been
highlighted with a few models and theories.

IMPORTANCE OF SERVICE IN THE BUSINESS
 SAAS is one of the important solutions that can be
applied in The Victoria Hotel which will serve to
provide world-class services by keeping the cost as
low as possible. The different function that clouds
based SaaS service will help the industry are:
 Reducing the cost and improve in the network and
data backups.
 It will improve in the reservation management to
housekeeping activities.
 It will help the customers and the tour operators of
the hotel to manage the reservation and book the
tickets online.

ELEMENTS OF THE SERVICE THAT CAN BE USED IN THE TOURISM DEVELOPMENT
 Cost per acquisition:
 Churn rate:
 Monthly recurring revenue: