SEXISM IN THE MEDIASexism in the MediaIntroductionSexism is a general term referring to prejudice or stigma towards an individual’s sex. Thename covers both men and women, but sexism towards women is more common (Gervais & Hillard, 2014). This observation is supported by the multimedia report on gender and media. Women are reflected as inferior people with a lower value than men. They are also portrayed as sexual objects and there to serve as men’s pleasure. Sexism entails viewing one sex as superior to the other (Bligh et al., 2012) In this report, the male gaze theory indicates that men define women according to their opinion. In return, women should accept it and begin perceiving themselves according to men’s views. The media undermines women’s integrity by showing they are comfortable being used as sexual figures (Bissler & Conners, 2012). Sexism towards women is a challenge that has existed for centuries. The 21st century has brought a lot of progress on this issue, but the problem is yet to be resolved.AimThe purpose of this project is to investigate:1.The scope of women-related sexism2.Theories explaining sexism towards women3.Possible solutions for sexismLiterature ReviewAccording to Butler-Wall, Cosier, and Harper (2016), sexism has been linked to other prejudicial practices such as stereotyping and gender inequality. Stereotyping is making a generalized assumption about a group of people with particular traits. These assumptions are mainly inaccurate, and they tend to misrepresent the individuals (Wilson, Gutiérrez & Chao, 2017). Women do not enjoy video game is an appropriate example of a stereotype. Many women1

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