Shackleton Leadership Style: A Solution to Contemporary Management Issues in 21st Century

The report discusses the Shackleton Leadership Style and how it can help in solving contemporary management issues in 21st century. It highlights the importance of leadership, employee satisfaction, and motivation in the business environment. The report also provides a practical example of Diageo, a London-based multinational beverage alcohol company, to support the argument. The report concludes with recommendations for organisations to adopt the Shackleton Leadership Style to improve their business operations.

Contemporary
Management Issues in 21st
Century

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business environment in the modern world of 21st century has seen dynamic changes which has
transformed the way of doing business. There are many changes which has taken place in
business environment. Change in technology and people lifestyle has impacted the business
environment. Business environment has changed its traditional concept of doing business and
adopted modern way of doing business to meet the demands of market trends and preferences of
people and to generate huge profit. With the view to succeed in business competitiveness and its
performance a model on leadership style can be adopted which is commonly known as
Shackleton leadership style (Qureshi, and Hassan2019).
This model assists the top level management to lead their employees to perform well with the
purpose to achieve business targets.
This report will highlight the essentials and relevant extract about the crisis emerging in modern
business organisation. In addition, will present and examine various situations pertains to
leadership together with the suggestion for enhancing the performance of business.
TASK
The theory of Shackleton pertains to leadership styles which assist managers to lead their
employees to execute their work with more effective and efficient manner. This leadership style
also provides the way to infuse motivation in their employees which boost energy in them to
work with dedication. It also develops the sense of soldiery which means to maintain the
coordination between other team members and departments for smooth performance in work.
The theory is derived by Shackleton who was a leader and a famous researcher who developed
the leadership requirements and its impact with practice assessment. Shackleton during his
exploration in Antarctica courageously led his crew members to cross the ice in Antarctica to
finish the mission on time. Scackleton was the first one who dared to walk across the Antarctica
together with his crew members who followed him. Scackleton was determined and took the
responsibility of his entire crew members and he himself put forward at front and took the dare
to go ahead and face the situation, his courage made his crew members motivated and they
without fear followed the Scackleton to finish the mission. The act of Skelton shows how

courage he was and how he manages to lead his crew members in a dangerous remote place. His
act reflects his leadership quality and skills to manage the people around. Scackleton was
determined, confident, and had a clear purpose to accomplish the mission together with handling
the team temperament and energize them to remain confident and focused on a mission. This can
be learned from the Scackleton that a leader is always focused and determined and does his
mission without losing scientific temperament. Therefore it is necessary to have a leader in a
place where mass people engage in a task or a mission. A team leader is a person who is
experienced and expert at their respective areas and led teams from front and guides their team to
perform best without any fear. Team members who are backed by a strong and confident leader
always perform best in their work; they always remain confident and execute their work
effectively. In this 21st century, the world is growing at pace and has developed many advanced
technology and this process will remain continue(Bower2018). Shackleton leadership theory
was derived from the inspiration of his own story. He was a strong believer in team management
and leadership. He was a strong believer in leadership that if a team has a strong leader then team
can accomplish any mission or target. A strong team leader also has a quality of kind nature,
such leaders never force their team mates to do complex task and in case of any problem arises
among team mates team leader comes forward and attempts to resolve the issues. Shackleton
also believes in the importance of communication between team members, because an active
communication between team members leads to resolve many issues and disputes relating to
work and ream relation. A leader always expect from his team member to maintain
communication level, there should not be any gap or silence between the team mates. Because if
there is no proper communication is made then it can badly affect the task and team
relations(Wiltshire 2018). Active communication between team mates helps in creating new
ideas, methods and ways which enables entire team to achieve the desired goals(SMITH2022).
From analysing the Shackleton story and temperament it can be learned that his leadership style
has the clear vision about the positive outcome of leadership. Leadership also emphasise on the
option of two plans with affirmative actions and decisions and the timing of execution in
accordance with the situations(Turkmenoglu and Cicek 2020).
The present business environment is well known as it is very complex and challenging there are
various day to day challenges which needs to be addressed in time. The major issues of
contemporary business environment are competition, poor management, unqualified

recruitments, continuous change in technology, poor team coordination, lack of awareness,
internal conflicts, unclear task assignment, lack of professionalism, communication gap, less
compliance and many more(Tomaney and Ferm2018). Which resulted into degrading the
functionality of the business and this issues also depreciate the company’s market reputation. For
instance, to go ahead with this report a company called Diageo is taken to support this report and
to understand the leadership angle in a practical manner which plays major role in business
environment. Diageo is London based multinational beverage Alcohol Company which is doing
business globally and it has set it foots in more than 180 countries. Diageo is a giant global
company, it operates globally and it has a big management to run its business. But there are
instances when the company due to internal issues, disputes and lack of awareness puts the
existence of a company into trouble financially and legally due to poor management. Poor
management brings downfall to a company. The employees many times show disinterest to work
at workplace due to dissatisfaction with the management of the company. This happens when the
top level management acts in autocratic manner, which is not a healthy culture in the business
environment, it prejudices the healthy work environment and clashes begin in the business
environment which harms the company. Therefore it is very important to manage and keep
employees satisfied because they are force of a company, they rely on their management and it is
the duty of management to keep faith and trust of its employee and develop a sense of loyalty
between employer and employee. Similarly, a company like Diageo which operates at global
level must established a healthy business environment and give opportunities to employees to
participate in company’s growth in sense of loyalty. Employee’s participation can only be
assured if their team leader is strong and take the responsibility to represent its employee’s voice
and concerns. A team leader is a captain of a team which looks into every little matter related to
its team mates and always welcome suggestions and opinions of its team members by
maintaining active communication. A team leader always holds its team together and keeps them
motivated to perform their work diligently and prevent from losing any of talented employees. A
top management has to be more responsible and reasonable and has to follow the concerns of
internal management and should take reasonable measures as prudent person to resolve the
concerns and fulfil the demands as per the situation to keep the business environment healthy
and working.
Recommendation

Considering the present situation of the Diageo business operations and its internal issues,
Diageo should bring affirmative alterations in its business environment and create a culture of
collectiveness and leadership with the view to eliminate the issues which are damaging the
company and its process and profitability. They must adopt the leadership style of Shackleton to
manage business environment effectively and efficiently. They should involve the workers
participation in making any policy for company and welcome their suggestions and opinions.
They should provide employees better training so that they can improve their skills and work
more productively. Motivation, reward, recognitions and appreciation must be given to every
employees based on their performance and value their efforts and presence(Marshall2021).
CONCLUSION
As per the given extract, it can be concluded that to counter various contemporary
management concerns it is imperative to improve the leadership quality and keep employees
happy and motivated. The report has explained the Shackleton’s leadership style which if
followed brings positive output in the business environment. It must be followed with resolute
firmness.to get the best result. This leadership style inspires the workers to remain motivated
under the leadership of a strong leader who support and stand with them when required.
Therefore for every organisation to keep its business operations running smoothly without any
issues must develop the culture of true leadership by following the model of Shackleton
leadership style.

REFERENCES
Books and Journals
Qureshi, M.A. and Hassan, M., 2019. Authentic Leadership, Ethical Climate & Workplace
Incivility: How Authentic Leadership Prevents Deviant Work Behavior-A Case from
Pakistan. Abasyn University Journal of Social Sciences, 12(1).
SMITH, T., 2022. M ANAGING AND LEADING PEOPLE AND TEAMS: BUILDING
STRONG TEAMS. Leading and Managing in Contemporary Health and Social Care,
E-Book, p.65.
Wiltshire, K., 2018. Leadership concepts and approaches. In Transformational Leadership and
Not for Profits and Social Enterprises (pp. 3-14). Routledge.
Bower, J., 2018. Managing consumption, production and maturation. Accounting for Alcohol:
An Accounting History of Brewing, Distilling and Viniculture.
Turkmenoglu, M.A. and Cicek, B. eds., 2020. Contemporary Global Issues in Human Resource
Management. Business Science Reference.
Tomaney, J. and Ferm, J., 2018. Introduction: Contexts and frameworks for contemporary
planning practice. In Planning Practice (pp. 1-19). Routledge.
Marshall, P.D., 2021. The commodified celebrity-self: industrialized agency and the
contemporary attention economy. Popular Communication, 19(3), pp.164-177.