Marketing Plan for Shades Lipstick and Cosmetics

Individual pitch
proposal

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
Situational Analysis....................................................................................................................4
Management tactics and Total product concept..........................................................................5
Marketing plan and mix(Social media marketing)......................................................................5
Promotional strategy...................................................................................................................8
Figure 2.......................................................................................................................................9
SUMMARY...................................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing plan is a major document which takes into consideration various strategies and
plans that are effective in development of marketing objectives and targets (Adong, 2018). It is
essential or compulsory for a company to take in to consideration various marketing plans and
policies that are effective in development of business entity. This report includes a brief and
precise discussion on marketing plan in order to gain competitive advantage. In this report, there
is a brief explanation on a situation analysis in order to grow at market place. This report
includes example of a newly started business named Shades which is situated in the heart of the
London City. The main aim behind choosing this business is, increasing demand for Lip
products items in London City.

MAIN BODY
Situational Analysis
The Shades lip products includes daily essential cosmetic items that are mainly used by
ladies and girls in parties or in casual life. The Cosmetic sector is growing day by day with the
increase in demand for colourful lipstick so the idea behind setting up a business related to
cosmetic will develop in an effective manner in the marketplace (Hernāndez, 2021). In the
current scenario, cosmetic sector is growing day be day with the rapid increase in skin care
items. In the current competitive environment, there is good flow of needs and the market is
positive for the starting of a small business enterprise (Akankuda, 2019). There is a presence of
effective financials resources for the business operations and it is compulsory for a business to
include professional financial management for maintaining financial transparency in the
business.
Figure 1
Corporate News Economic turnover news
95% of the respondents believed that there
is a demand for effective products related to
cosmetic Sector. Customer wants branded
colour lipstick products on affordable rates
According to this news coverage, 50%
companies believe that the sustainability of
products and services is important at the
marketplace.
55% of the target audience believed that
they need good hair care products.
In the recent times major steps of
government related to Covid-19 and Brexit
has impacted existing business
organisations.