This report includes a brief and precise discussion on marketing plan in order to gain competitive advantage for Shades Lipstick and Cosmetics. It covers situational analysis, management tactics, total product concept, marketing plan and mix (social media marketing), and promotional strategy.
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................4 Situational Analysis....................................................................................................................4 Management tactics and Total product concept..........................................................................5 Marketing plan and mix(Social media marketing)......................................................................5 Promotional strategy...................................................................................................................8 Figure 2.......................................................................................................................................9 SUMMARY...................................................................................................................................10 CONCLUSION.............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Marketing plan is a major document which takes into consideration various strategies and plans that are effective in development of marketing objectives and targets(Adong, 2018). It is essential or compulsory for a company to take in to consideration various marketing plans and policies that are effective in development of business entity. This report includes a brief and precise discussion on marketing plan in order to gain competitive advantage. In this report, there is a brief explanation on a situation analysis in order to grow at market place. This report includes example of a newly started business namedShadeswhich is situated in the heart of the London City.The main aim behind choosing this business is, increasing demand for Lip products items in London City.
MAIN BODY Situational Analysis The Shades lip products includes daily essential cosmetic items that are mainly used by ladies and girls in parties or in casual life. The Cosmetic sector is growing day by day with the increase in demand for colourful lipstick so the idea behind setting up a business related to cosmetic willdevelopin an effective manner in the marketplace (Hernāndez, 2021). In the current scenario, cosmetic sector is growing day be day with the rapid increase in skin care items. In the current competitive environment, there is good flow of needs and the market is positive for the starting of a small business enterprise (Akankuda, 2019). There is a presence of effective financials resources for the business operations and it is compulsory for a business to includeprofessionalfinancialmanagementformaintainingfinancialtransparencyinthe business. Figure 1 Corporate NewsEconomic turnover news 95% of the respondents believed that there is a demand for effective products related to cosmetic Sector. Customer wants branded colour lipstick products on affordable rates Accordingtothisnewscoverage,50% companies believe that the sustainability of products and services is important at the marketplace. 55% of the target audience believed that they need good hair care products. Intherecenttimesmajorstepsof government related to Covid-19 and Brexit hasimpactedexistingbusiness organisations.
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Management tactics and Total product concept In the long run the company will deploy professional management tactics that are essential for management of all business operations. In order to gain competitive advantage at the marketplace, it is the major role and responsibility of a company to deliver best business practices (Pearson, , 2018). The Shades cosmetic will also take assistance of professional marketing plan in order to derive various marketing objectives and targets. In the corporate world a newly start up company like Shades Lipstick should apply various model and theories of universal management in order to succeed at the marketplace (Doblare, 2019). For retailing business it is necessary to make strategic plan to increase the growth in the market . It mainly focus on fulfil customers need withtotal cost of the productin order to achieve goals of the company. The company will offer following benefits to customers on newly started business: Huge discounts Economic benefits Complementary gifts Affordable prices Customer support Good packaging Media promotion Marketing plan and mix(Social media marketing) In a business management, makes a strategy in order to achieve target in a certain period with the help of social media marketing. They first set target in order to achieve within a year by using different strategy like online promotion,initial lower cost, advertisement, etc.The main focus of the Shades retailing business is to double its target sale within a year.Marketing Mix is a set of goals which is uses by company for promoting their product and brand in the market. To understand more about marketing mix 7 P strategy are given.The company main focus of the company in its product, price , promotion, place, people, process and physical evidence to make the better marketing strategy(Fine, 2017).Shades cosmetics company also usemarketing mix
strategy in order to promote its product in the market. Shades company provide best quality products to its customer in order make long term relation with them. It also ensures about price of the product would be lower at first in order to attract more customer for their product. Through social media marketing company sell its products those where customers are easily available and get help to increase its sales in every part of the United Kingdom. Illustration1: Marketing mix, 2021
Figure 3 Strengths Professional management Reasonable prices Weaknesses Largenumberofgovernment restrictions after Covid-19 Tax Policy Opportunities Innovationanddevelopment practices. Establish business in major cities of UK Threats Brexit decision of United Kingdom government can impact on business operations.
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Promotional strategy For promotion Shades cosmetic company uses different promotional strategy like advertisement, online promotion, maintaining public relation in order to get help to increase its growth in the market(Else, 2020). Market Research,before launching product or entering in a market a company analysis the marketing research in order to make better strategy and also get help to promote the products in the market(Luu, 2020).Market research help companies to identify external factors in order to make marketing strategy for promoting the products in the market.Communication Skills, for making good relationship with customer company should have better and effective communication skills (Grabeel,2019). A good communicator attract more and more customer and help the company by increasing sales. This will also help the company to make strong and long term relationship with their customer. Illustration2: Social Media Marketing, 2021
Figure 2 What?Shades Lipstick and cosmetics Who?The customers who want reasonable quality products will buy. Why?To develop market parameters When?6 Months Where?Online Website How?Promotiononsocialmedia marketing. Effectiveness of strategy Marketing mix
SUMMARY The strategic management should be prepared in a business to prepare precise and effective strategy for the company. This is the major responsibility of strategic management of a company to establish risk free planning operations. In order to succeed in the marketplace with better pace, it is compulsory for the company to develop short and long term plans and achieve them in a specific time frame. Effectiveness of the company should be developed at marketplace with the help of various strategic decisions. Shades Company which is functioning at the marketplace should also take of professional IT experts in order to sell online products. In the recent times, business organisations are also focusing on business development by deciding effectiveness of the operations.
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CONCLUSION From the above stated report it can be concluded that, marketing is an essential function of a business which is helpful in increasing the sales and turnover of a company. It is the main responsibility of management in the company to look into different marketing practices in order to expand operations at the marketplace. This report also concludes a brief analysis of marketing plan in order to develop perfect business strategies for the future. This project also concludes the development of various resources by a business related to marketing in order to grow at marketplace
REFERENCES Books and Journals Adong, B., 2018. Marketing plan for Lira University Library (LU). Akankuda,S.,2019.AsocialmediamarketingplanfortheNationalLibraryof Uganda(Doctoral dissertation, Makerere University). Doblare Frias, R., 2019. Marketing plan of mercado municipal Puerto de Sagunto. Else, E., 2020. Alyeska Regional Freeride Classic Marketing Plan. Fine, S.H., 2017. A generic social marketing plan. InMarketing The Public Sector(pp. 289-300). Routledge. Grabeel, K.L., Luhrs, J., Roberts, R.E. and Earl, M., 2019. How one library's health information center expanded its marketing plan.Medical reference services quarterly,38(3), pp.218-227. Hernāndez, M.R., Matamoros, K.L.V. and Huerta, E.M., 2021 Digital Marketing Plan for Market Manufacturers of San Martin Texmelucan Puebla. Luu,A.,2020.DevelopmentofaMarketingPlanforaConcert&EventsPromotion Company(Doctoral dissertation, California State University, Northridge). Pearson, D.S., 2018. A social media roadmap—tips on developing a content marketing plan for a hospital library.Journal of Hospital Librarianship,18(2), pp.168-177.
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