Shearwater5.What strategic issues confront Shearwater and its prospects for growthin revenues and profitability? Some of the strategic issues Shearwater faces are its operating costs.Accommodation exceeds its income and competition becomes more and moreThreatened. If Shearwater can develop a plan to make its accommodation generate higher income and slightly reduce its expenses, the profitability growth will only be higher. As competition intensifies, Shearwater must defend and do well. This is a strategic issue in order to continue to increase revenue. It is very important for the company to bring its accommodation, adventure, retail, and restaurant to the market together to maximize profitability and convenience,so as their competitors.Since their residence is close to all the scenery, they need to find a way to increase income and increase profits.The two strategic issues Shearwater faces are:The first one: For the company, the cost of increasing the product line-up is not expensive,The second point: The talents in the region can design new adventure activities, or simply copy Shearwater products.6.What recommendations would you make to Shearwater management to improve the company’s performance? Your answer should be supported by your analysis of the company’s strategic situation. I suggest that the management of Shearwater find a way to increase the number of guests. They currently only provide accommodation in Zimbabwe,and I suggest expanding it to two other countries to maximize their profitability. They need to find a way to attract more guests into Zimbabwe, because they are so close to the scenery, provide convenience for the guests, and generate profits, so they need to attract more guests in Zimbabwe and the business area.Departmental improvements can indeed maximize the company's profitability and growth. Their strategy of beating competitors through integration is a good idea, as long as they can break into these areas with each customer, they will work. Extending accommodation to other locations will also increase the profitability of other business units, as it will be more attractive to other departments. Like they did in Zimbabwe, this will give them the opportunity to expand retail and restaurants to strategic locations
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