Sheraton Hanoi Marketing Plan 2023
Added on 2023-01-13
15 Pages609 Words31 Views
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by Dao Thuy An & Pham Xuan Thuong
Unit 15: Marketing Essentials
Lecturer: Alice Ngo
Sheraton Hanoi
Marketing plan 2023
Unit 15: Marketing Essentials
Lecturer: Alice Ngo
Sheraton Hanoi
Marketing plan 2023
Sheraton
2022 Review
with InterContinental Hanoi Westlake
2022 Review
with InterContinental Hanoi Westlake
Product
- 299 rooms with 8
levels
- F&B: 2 restaurants,
1 pool bar, lounge,
in-room dining
- Banquet &
conferences
- Fitness,
Link@Sheraton
- Extra service
- 359 rooms with 6
types
- F&B service: 2
restaurants (Milan,
Saigon), 1 cafe, 1
sunset bar & 1
lounge
- Banquet &
Conference
- Organizing tours
- Extra services
Price
- Value - based
pricing
- Accommodation:
105 - 820 usd
- F&B: (buffet) lunch
750.000 vnd
dinner 1.100.000
Value - based pricing
- Accommodation:
120 - 500 usd
Place
- Direct distribution
channels: hotline,
website
- Indirect
distribution
channels: system of
Marriott, travel
agencies: Global
Tour, Saigontourist,
Huong Giang Travel,
Indochina, etc
Mainly focus on
indirect distribution
channels: Vietnam
tourist, Saigon
tourisit,Vinatour,
booking.com, etc
Promotion
- Personal selling
- Advertise: poster,
brochure, social
media, internet,
marketing email
- Community: inside
("Care for" award) &
outside (charity,
earth hour)
- Sale promotion:
discount for
membership, BOGO
- Advertising: poster,
brochure, social
media, internet,
marketing email
- Sale promotion:
discount
Physical
- 18 - floor - building
with full equipments
- Architecture:
Europe + Vietnam
(classic)
- Parking lot: up to
50 cars
- Gardern, pool
Structure: 1 main
buiding with 3 villas
float on water
- Architecture:
Europe + Vietnam
(modern)
People
Professional &
skillful
employees
Professional &
skillful
employees
Process
Follow customer
journey, including 3
steps: pre-stay, in -
stay, post - stay
- Professional service
& caring assistance
Follow SOP of IHG
Professional service
& caring assistance
- 299 rooms with 8
levels
- F&B: 2 restaurants,
1 pool bar, lounge,
in-room dining
- Banquet &
conferences
- Fitness,
Link@Sheraton
- Extra service
- 359 rooms with 6
types
- F&B service: 2
restaurants (Milan,
Saigon), 1 cafe, 1
sunset bar & 1
lounge
- Banquet &
Conference
- Organizing tours
- Extra services
Price
- Value - based
pricing
- Accommodation:
105 - 820 usd
- F&B: (buffet) lunch
750.000 vnd
dinner 1.100.000
Value - based pricing
- Accommodation:
120 - 500 usd
Place
- Direct distribution
channels: hotline,
website
- Indirect
distribution
channels: system of
Marriott, travel
agencies: Global
Tour, Saigontourist,
Huong Giang Travel,
Indochina, etc
Mainly focus on
indirect distribution
channels: Vietnam
tourist, Saigon
tourisit,Vinatour,
booking.com, etc
Promotion
- Personal selling
- Advertise: poster,
brochure, social
media, internet,
marketing email
- Community: inside
("Care for" award) &
outside (charity,
earth hour)
- Sale promotion:
discount for
membership, BOGO
- Advertising: poster,
brochure, social
media, internet,
marketing email
- Sale promotion:
discount
Physical
- 18 - floor - building
with full equipments
- Architecture:
Europe + Vietnam
(classic)
- Parking lot: up to
50 cars
- Gardern, pool
Structure: 1 main
buiding with 3 villas
float on water
- Architecture:
Europe + Vietnam
(modern)
People
Professional &
skillful
employees
Professional &
skillful
employees
Process
Follow customer
journey, including 3
steps: pre-stay, in -
stay, post - stay
- Professional service
& caring assistance
Follow SOP of IHG
Professional service
& caring assistance
Minh Anh Ngô
7/7/2022, 2:00:46 pmYou did a good research about two hotels: Sheraton Hanoi and Intercontinental Westlake. However, you should put them side by side so it is easier to see the differences between them.
Marketing plan
2023
EXECUTIVE SUMMARY
CORPORATE CONNECTION
ENVIRONMENTAL ANALYSIS
MARKET SEGMENTS
OBJECTIVES & QUOTAS
STRATEGIES & TACTICS
RESOURCES
MARKETING CONTROL
2023
EXECUTIVE SUMMARY
CORPORATE CONNECTION
ENVIRONMENTAL ANALYSIS
MARKET SEGMENTS
OBJECTIVES & QUOTAS
STRATEGIES & TACTICS
RESOURCES
MARKETING CONTROL
Minh Anh Ngô
7/7/2022, 2:01:15 pmYou did a great job in planning marketing strategy for Sheraton Hanoi.
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