Shine Beauty Salon Business Plan

This business plan for Shine Beauty Salon provides a detailed overview of the salon's operations, including its target market, products and services, marketing strategy, and financial projections. It aims to guide the salon towards achieving its goals of customer satisfaction, profitability, and growth.

SHINE BEAUTY SALON
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Table of Contents

Section One....................................................................................................................................................3
Business Overview.........................................................................................................................................3
1.1 Business summary...............................................................................................................................3
1.2 Business aims: “TO SHINE CUSTOMERS BEAUTY”.....................................................................3
Section Two...................................................................................................................................................4
Products and services.................................................................................................................................4
2.1 Describe the core product/service you are going to sell:.....................................................................4
2.2 Explain your business’s product/service USP.....................................................................................4
2.3 Describe any other product/service you are going to be selling..........................................................4
Section Three.................................................................................................................................................5
The market.................................................................................................................................................5
3.1 Describe your typical customer...........................................................................................................5
3.2 Where are your customers based?........................................................................................................5
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service...........................................................................................................................................5
Section Four...................................................................................................................................................6
Market research..........................................................................................................................................6
Section Five...................................................................................................................................................6
Competitor analysis...................................................................................................................................6
Section Six.....................................................................................................................................................7
Section Seven ................................................................................................................................................8
Costs and pricing strategy..........................................................................................................................8
Section Eight..................................................................................................................................................9
Financial forecasts.....................................................................................................................................9
8.1 Sales and costs forecast........................................................................................................................9
8.2 Costs table..........................................................................................................................................10
References....................................................................................................................................................11

Section One
Business Overview
1.1 Business summary
This business plan summaries specific information about a new venture named as Shine Beauty
salon. In order to accomplish an effective business plan, it is vital for an organisation to make strategies
that are reliable in achieving their aims and objectives more effectively. It is all about make-up and hair
stylist, those are upcoming trends in beauty sectors are covered in this plan. There is a huge scope for
make-up and hair stylists as not only to re-creating looks but also in developing creative ideas. SHINE
BEAUTY salon is a make-up and hair stylist salon that is going to be situated in a Porsche area of
London, UK. Serving high quality product and services to the customers can help them to attain
maximum revenue in near future time. Apart from this, a best offers quality skin, hair and nails services
with standard beauty products are planned to provide the client and as well as the associated information
are mentioned in this plan.
1.2 Business aims: “TO SHINE CUSTOMERS BEAUTY”
 To attain maximum client satisfaction by providing quality goods and services.
 Maximise profitability.
 Attain high growth and development
Vision statement
 To become national and international brand in upcoming years.
Mission statement
 To provide good quality products and services that maximize customer’s physical appearance.

Section Two
Products and services
2.1 Describe the core product/service you are going to sell:
SHINE BEAUTY salon has planning to deliver different products and services to its clients. Some
of services they have also decided to provide best quality product to customers. Some of them are
mentioned below: Make-up and hair styling services for all special occasions such as festivals, weddings,
proms etc.
 Hair: curling, colouring, straightening, waving, relaxes, shampoo and conditioning.
 Sculptured nails, pedicures, polish and manicure.
 Selling make up products of shine beauty brand to be produced by UK.
 Home services to customers.
 Consultancy services.
2.2 Explain your business’s product/service USP
USP of SHINE BEAUTY salon is that they provide services such as hair spa, manicure and
pedicure, face polishing and waxing that included into the make-up cost only in comparison to other.
Shine beauty salon has a USP that it provides relaxing spa services along with beauty services under one
roof which makes them different from any other organisation and they don't charge any additional cost for
this. And some provides also but at higher cost. Our main USP is that we provide the we provide the best
quality products and services at affordable prices. The SPA will also be provided by this salon such as
(Hair, Massages and facials and other body massages, as it will be an add on services for customers. The
customers will get all the services under one roof.
2.3 Describe any other product/service you are going to be selling
Some more products and services SHINE BEAUTY salon are plan to sell in market are hair
colouring, hair growth treatment, false lash application, European facials, hair and body massage, sun
tanning, hair straightening, micro pigmentation and aromatherapy. These are the other products and
services which company is planning to sell and deliver market. It will help company to attract more
customer and gain more market share. Some of these services are explained below:
Hair Growth Treatment:
SHINE BEAUTY also provides protein treatment for the growth of hair. They provide special
care of client's hair which can help to resolve hair problems. This treatment have some advantages like it
strengthens hair by making them thicker, shiner and smoother, it also provides keratin treatment which
ensures proper growth of hair and control loss of hair and also repair them.
Aromatherapy:
In this therapy, some essential oils and hydrosols are used by SHINE BEAUTY which are

concerned with skin and hair conditioning.
Section Three
The market
3.1 Describe your typical customer
Typical customers of SHINE BEAUTY salon are those clients who misuse their position of being
a customer. They are usually not satisfied with any products and services which are provided by the salon.
These consumers always wants some add on services apart from specified services. These type of
customers always unsatisfied and it is very difficult to convince them to try new services and products.
3.2 Where are your customers based?
SHINE BEAUTY salon CUSTOMERS are based in Porsche area of London, United Kingdom.
As, the customers chosen for this business would be related with the upper class level. Because it
produces the qualitative and expensive goods for their customers. So middle or lower middle will not be
able to afford these products.
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service.
Branding is a process to develop a positive image in client’s eyes. “SHINE BEAUTY” salon
choose personal branding to attract customers (Christensen, Bartman and Van Bever, 2016). Personal
branding is only possible with famous personalities like celebrities, politicians and athletes. It is choosing
by salon so that customers get attracted as celebrities are ideal and role model of public. They think that
celebrities are using this products and services of SHINE BEAUTY so they also have to try use this. As
company will choose the door to door branding also so that more number of customers can be covered
and attracted. The company will also provide its service at home also, this can be very helpful for
company to create a good brand image in the market.

Section Four
Market research
Marketing research is a method used to assess the viability of products and services through
research conducted from clients (Margherita, 2014). After market research Shine beauty salon get to
know that beauty product and services mostly used by 30 and above men and women. Clients prefer
walk- ins rather than appointments. They choose good services at low price. Nowadays, it has been seen
that demand of make-up and hair styles are increase effectively so it is crucial to provide valuable make-
up and hair stylist services as per the requirements of the customers. Generally, they are using social
media as marketing promotional tools so it can be beneficial for the company to advertise more on social
sites. Examples, Instagram, Facebook and twitter. Thus, clients can be aware about product and services
of SHINE BEAUTY SALON.
Team working skills: Working as an effective team is more secret to the success of Shine Salon. Starting
through setting their team motive is crucial for the business. At the beginning of the year, it can set out
exactly to their team that wants to attain their aims and objective more effectively.
 Creative ability: The plan is to introduced weekly stylish and team training as well as
development for every individual to make utilisation of their strength and develop each other.
 Client and customer care: The purpose of this team skills are to analyse the world class services
that cannot be replicated through others. Each one of the stylish take their own responsibility to
make utilisation of resources in right manner.
Section Five
Competitor analysis
According to market research Shine beauty, need to analysed their competitors while entering into
the market. As it will assess them to face all the issues and analyse the perception of the customer
regarding the salon business. It has been found that two of the most crucial competitors such as L’Oréal
and NYX. As some of them are popular and known brand which sells their products and services at high
price. Moreover appointments are there customer have to wait for longer period. After market research
and analysing clients it plans to compete with them by lowering cost of services and products. Facilitates
walk in services anytime during salon timings customer can visit so that clients don't have to wait, home
services to regular customers and mostly natural ingredients are used into products that don't harm skins
and hairs of customers. To compete with its competitor’s company is coming up with providing products
and services at affordable cost it will help company to overcome its competitors. As company will also
provide the home services also to their customers (Ward, 2016).

Section Six
Marketing strategy
Marketing is not only to maximize revenue and profit sometimes it is to attract more and more
numbers of customers. It method to communicate with people and compete with competitors in industry.
Marketing strategy of SHINE BEAUTY SALON is to satisfy client with best tools and techniques of
marketing (Ross, 2016). Whenever any customers use services and products they broadcast name and
services quality among people. Market research shown that social sites are best for advertisements and
low cost and offers attract customers. It asks client for referrals and provide some discounts and offers for
regular customers. These are best strategies as it attract large number of customers. SHINE BEAUTY
SALON will concentrate on selling good quality of services by adopting price penetration strategy.
Advertisements campaigns will be done with the help of social sites. Salon will get open at popular
location in order to assure decent level of footfall.

Section Seven
Costs and pricing strategy
Product/service name SHINE BEAUTY
A Number of units in calculation £ 5000
B
Product/service components False eyelashes, scissors, filer, facial kit
hair style pins, shampoo, face and hair
brushes
C Total product/service cost £ 2500000
D Cost per unit £ 500
E Price per unit £ 900
F Profit margin (£) £ 400
G
Profit margin (%)
(Profit / Price x 100 = Profit margin)
£ 44.44
H Mark up (%)
(Profit / Cost x 100 = Mark Up) £ 80

Section Eight
Financial forecasts
8.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
Sales forecast
A Product or Service 4500 4950 5400 5850 6300 6750 7200 7650 8100 8550 9000 9450 83700
B Product or Service 2500 2875 3250 3625 4000 4375 4750 5125 5500 5875 6250 6625 54750
Costs forecast
C Product or Service 2625 2756.2
5 2894.06 3038.7
7
3190.
7 3350.24 3517.7
5 3693.64 3878.3
2
4072.2
4
4275.8
5 4489.64 41782
.45
D Assumptions
(e.g. Seasonal trends)
It has been assumed that in sales forecast product and services of first one is
increased by 10% in each month and second one is increasing by 15% every
month.
During seasonal seasons sales of product and services are increasing.

8.2 Costs table
Cost item What is included and how you worked it out Total cost
Cost of raw materials Cream, Oils, gels are included it worked by making
facial kits, massage. 50000
Direct labour Wages paid to labours. It provides some wages so
labour work effectively and efficiently. 35000
Direct expenses Rent and utilities, it are used to pay rent and
utilities are used to make products. 45000
Carriage inward Utilities for salon was carried in and was paid by
cheque. 25750
Fuel, lubricant and
emission cost
They are used for transportation and paid through
cash. 30500
Wages and salaries
These are used to pay salary to workers and
employees at salon. Wages are paid by online wage
transfer.
35000
Maintenance cost of
SALON Premises
In this manicure and pedicure treatment and spa
machine maintenance. 10000
Interest expenses This loans are taken for establishing business. 5000
Depreciation Depreciated amounts are included that is used to
decrease the assets price. 3560
Selling and distribution
These costs are used in selling and distributing
products and services and used to facilitate services
to clients.
45050
Amortisation Tangible asset like portion of land are depreciated
and is used to record depreciated amount. 22560

References
Books and journals:
Christensen, C. M., Bartman, T. and Van Bever, D., 2016. The hard truth about business model
innovation. MIT Sloan Management Review. 58(1). p.31.
Margherita, A., 2014. Business process management system and activities: Two integrative definitions to
build an operational body of knowledge. Business Process Management Journal. 20(5). pp.642-
662.
Ross, D. F., 2016. Introduction to e-supply chain management: engaging technology to build market-
winning business partnerships. CRC Press.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth, profitability,
and family leadership. Springer.