Customer Perceived Value of Products | Shopee vs Lazada
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1
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Table of Contents
Introduction................................................................................................................................3
Customer perceived value according to some models...............................................................3
Customer perceived value in online shopping.......................................................................3
Customer perceived value......................................................................................................4
Customer perceived value......................................................................................................5
Evaluation and comparison of customer perceived value of Shopee v/s Lazada Company......5
Economic value of the product..............................................................................................5
Emotional value of the products............................................................................................5
Social benefits........................................................................................................................6
Relationship cost and benefits................................................................................................6
Benchmark of two value propositions........................................................................................6
Customer satisfaction by quick information system..............................................................6
Cost effectiveness of the products..........................................................................................6
Conclusion..................................................................................................................................7
New Value proposition techniques............................................................................................7
By displaying comparison to the customers.......................................................................8
Offer the best suitable style to the existing customers on mobile applications.................8
Internally implementation of new value propositions techniques..............................................9
Externally implementation of new value proposition techniques..............................................9
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Table of Contents
Introduction................................................................................................................................3
Customer perceived value according to some models...............................................................3
Customer perceived value in online shopping.......................................................................3
Customer perceived value......................................................................................................4
Customer perceived value......................................................................................................5
Evaluation and comparison of customer perceived value of Shopee v/s Lazada Company......5
Economic value of the product..............................................................................................5
Emotional value of the products............................................................................................5
Social benefits........................................................................................................................6
Relationship cost and benefits................................................................................................6
Benchmark of two value propositions........................................................................................6
Customer satisfaction by quick information system..............................................................6
Cost effectiveness of the products..........................................................................................6
Conclusion..................................................................................................................................7
New Value proposition techniques............................................................................................7
By displaying comparison to the customers.......................................................................8
Offer the best suitable style to the existing customers on mobile applications.................8
Internally implementation of new value propositions techniques..............................................9
Externally implementation of new value proposition techniques..............................................9
2
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
References................................................................................................................................11
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
References................................................................................................................................11
3
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Introduction
In this report a brief analysis will be done over the perceived customer value of the products
of the Company. The concept of customer perceived value stated that the success or failure of
a product is depends upon that how effectively the product is able to satisfy the need and
requirements of the customers. It is directly related to the value proposition of the product. A
value proposition is an analysis of the benefits obtained by the customer in return of the price
of the product. It is not only related to consumption or use of the product but it is related to
the psychological satisfaction which a customer received after the purchase of the product.
Customer perceived value is the evaluation of the merits of the products and services and the
degree to which the product is able to meet the expectations of the product against the efforts
and cost that is afforded by the customer. In the equation form, Customer perceived value is a
total of customer value minus total customer cost.
Customer perceived value = Total customer value – Total customer cost
The basic concept of perceived value in marketing is focussing on satisfying the human needs
related to purchase of the product. The perceived value is always measured on behalf of
customers (A Samudro, 2020). In qualitative measurements, perceived value is considered as
the psychological satisfaction of the buyer whereas in quantitative measurements, it is
considered as the financial benefit or need satisfaction by the customer (gate, 2018).
Customer perceived value according to some models
The various aspects of customer perceived value are as follows:
Customer perceived value in online shopping
In online shopping, customer perceived value depends upon the quality of the product and the
different additional services provided by online shopping Company like home delivery of the
products, exchange of the products, returning and cash back related to the products.
The elements of customer perceived value are as follows:
Time Saving: The time saving and convenient method of purchasing added a lot of
value to the products of the Company.
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Introduction
In this report a brief analysis will be done over the perceived customer value of the products
of the Company. The concept of customer perceived value stated that the success or failure of
a product is depends upon that how effectively the product is able to satisfy the need and
requirements of the customers. It is directly related to the value proposition of the product. A
value proposition is an analysis of the benefits obtained by the customer in return of the price
of the product. It is not only related to consumption or use of the product but it is related to
the psychological satisfaction which a customer received after the purchase of the product.
Customer perceived value is the evaluation of the merits of the products and services and the
degree to which the product is able to meet the expectations of the product against the efforts
and cost that is afforded by the customer. In the equation form, Customer perceived value is a
total of customer value minus total customer cost.
Customer perceived value = Total customer value – Total customer cost
The basic concept of perceived value in marketing is focussing on satisfying the human needs
related to purchase of the product. The perceived value is always measured on behalf of
customers (A Samudro, 2020). In qualitative measurements, perceived value is considered as
the psychological satisfaction of the buyer whereas in quantitative measurements, it is
considered as the financial benefit or need satisfaction by the customer (gate, 2018).
Customer perceived value according to some models
The various aspects of customer perceived value are as follows:
Customer perceived value in online shopping
In online shopping, customer perceived value depends upon the quality of the product and the
different additional services provided by online shopping Company like home delivery of the
products, exchange of the products, returning and cash back related to the products.
The elements of customer perceived value are as follows:
Time Saving: The time saving and convenient method of purchasing added a lot of
value to the products of the Company.
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SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Lot of options to be chosen: In online shopping, customer has a lot of option for
choosing the products.
Minimum Cost: Finding the discount offers related to the offers of the Company.
Psychological and emotional value: Online Companies are providing various
coupons, rewards and other monetary benefits to the clients so that they can perceive
the value in the products (A Samudro, 2020).
Customer perceived value
Shopee Company offers a variety of products with an affordable price. It also offers home
delivery services within few days for delivering the product at a very fast speed for getting a
high level of customer satisfaction. Attractive designs of the products and beautiful packing
also increases the value of the product in the eyes of customers (A Samudro, 2020).
Company’s very wide range of products is one of the most important features of it in order to
engage the customers on e-commerce portal. Total cost of the product is associated with
money, efforts and time given by the customer for purchasing a product. Providing the
product on time is also a very important part of customer perceived value. The Company is
constantly trying to reduce the cost of the customer for increasing the perceived value of their
products which are available on online portals (C Gellweiler, 2020).
The emotional need of the customer is also involved in the customer perceived value that is
why the Company is offering the product with vital and useful features which are highly
useful for meeting the requirements of the customers. Quick and effective post sales services
are also add value to the products so that customer can count his price against the valuable
services provided by the Company (D Walters, 2020).
The Company is also widening the plate form for developing a strong customer relationship
so that the queries of customers can be resolved as soon as possible. Actually, customer
satisfaction plays a crucial role in assessing the customer perceived value for the product (HJ
Huang, 2019).
The main positive factor of the Company is that it is offering very cheap prices for the
products. The products are even cheaper than stores of the Company. That is why it was
found in a research that the sales of the Company is keep on increasing day by day. The
Company is very progressive and providing very attractive discounts and schemes to
customers (Huang, 2020).
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Lot of options to be chosen: In online shopping, customer has a lot of option for
choosing the products.
Minimum Cost: Finding the discount offers related to the offers of the Company.
Psychological and emotional value: Online Companies are providing various
coupons, rewards and other monetary benefits to the clients so that they can perceive
the value in the products (A Samudro, 2020).
Customer perceived value
Shopee Company offers a variety of products with an affordable price. It also offers home
delivery services within few days for delivering the product at a very fast speed for getting a
high level of customer satisfaction. Attractive designs of the products and beautiful packing
also increases the value of the product in the eyes of customers (A Samudro, 2020).
Company’s very wide range of products is one of the most important features of it in order to
engage the customers on e-commerce portal. Total cost of the product is associated with
money, efforts and time given by the customer for purchasing a product. Providing the
product on time is also a very important part of customer perceived value. The Company is
constantly trying to reduce the cost of the customer for increasing the perceived value of their
products which are available on online portals (C Gellweiler, 2020).
The emotional need of the customer is also involved in the customer perceived value that is
why the Company is offering the product with vital and useful features which are highly
useful for meeting the requirements of the customers. Quick and effective post sales services
are also add value to the products so that customer can count his price against the valuable
services provided by the Company (D Walters, 2020).
The Company is also widening the plate form for developing a strong customer relationship
so that the queries of customers can be resolved as soon as possible. Actually, customer
satisfaction plays a crucial role in assessing the customer perceived value for the product (HJ
Huang, 2019).
The main positive factor of the Company is that it is offering very cheap prices for the
products. The products are even cheaper than stores of the Company. That is why it was
found in a research that the sales of the Company is keep on increasing day by day. The
Company is very progressive and providing very attractive discounts and schemes to
customers (Huang, 2020).
5
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Shopee Company is also very innovative in developing an eye capturing presentation of the
product on the online plate form. Mobile applications are also very efficient tool to boost the
sales and it also provides cost deductions to the clients by offering various types of discounts
and offers. Post sales services through messages and effectively access and tracking of orders
are also attached with the cost of the product so that customer receives a lot of satisfaction
after purchasing the products (Tung, 2016).
Overall it can be said that due to the effective marketing techniques and low prices, the
Company is very good at customer perceived value of its products (A Samudro, 2020).
Customer perceived value
Customer perceived value for the products of Shopee Company = Free home delivery
services + various rewards and monetary benefits + Time saving + quick delivery +
affordable prices + Good quality – Purchasing price for the product (Eric Almquist, 2016).
Evaluation and comparison of customer perceived value of Shopee v/s Lazada Company
Economic value of the product
In a survey, conducted by Snap cart, it was stated that in January 2018, Shopee ranked first
followed by Lazada. Both the companies are providing a very good virtual plate form to
purchase an inclusive range of product at very less prices. But Shopee is strictly focused on
minimizing the price of the products by cost cutting and providing a lot of discounts to its
customers (Eric Almquist, 2016).
If the customer will find the products cost effective, then no doubt it returns in a high level of
customer satisfaction that would fetch a lot of profit to the Company. It is very clear that
because of cost effective economic value of the products, it is easy for the Shopee to beat its
major rival Lazada (Tinambunan, 2020).
Emotional value of the products
Sometimes the customer is very emotionally attached with the emotional value of the product
like utilization of the product on time, use of the products and other benefits like rewards,
points related to the lifestyle of the customers, joint discounts and other benefits are
associated with the perceived value of the product and Shopee is focussing on fulfilling the
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Shopee Company is also very innovative in developing an eye capturing presentation of the
product on the online plate form. Mobile applications are also very efficient tool to boost the
sales and it also provides cost deductions to the clients by offering various types of discounts
and offers. Post sales services through messages and effectively access and tracking of orders
are also attached with the cost of the product so that customer receives a lot of satisfaction
after purchasing the products (Tung, 2016).
Overall it can be said that due to the effective marketing techniques and low prices, the
Company is very good at customer perceived value of its products (A Samudro, 2020).
Customer perceived value
Customer perceived value for the products of Shopee Company = Free home delivery
services + various rewards and monetary benefits + Time saving + quick delivery +
affordable prices + Good quality – Purchasing price for the product (Eric Almquist, 2016).
Evaluation and comparison of customer perceived value of Shopee v/s Lazada Company
Economic value of the product
In a survey, conducted by Snap cart, it was stated that in January 2018, Shopee ranked first
followed by Lazada. Both the companies are providing a very good virtual plate form to
purchase an inclusive range of product at very less prices. But Shopee is strictly focused on
minimizing the price of the products by cost cutting and providing a lot of discounts to its
customers (Eric Almquist, 2016).
If the customer will find the products cost effective, then no doubt it returns in a high level of
customer satisfaction that would fetch a lot of profit to the Company. It is very clear that
because of cost effective economic value of the products, it is easy for the Shopee to beat its
major rival Lazada (Tinambunan, 2020).
Emotional value of the products
Sometimes the customer is very emotionally attached with the emotional value of the product
like utilization of the product on time, use of the products and other benefits like rewards,
points related to the lifestyle of the customers, joint discounts and other benefits are
associated with the perceived value of the product and Shopee is focussing on fulfilling the
6
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
emotional value of its products whereas Lazada is somewhere lesser than Shopee in fulfilling
the emotional need of the customers (Chew, 2018).
Social benefits
Referral programs, Use of coupons and group activities are associated to the social benefits of
the customers. Shopee is somewhere understands the concept of social benefit that is
associated with the perceived value of the products. Lazada is also providing a lot of benefits
to its customers so that the social cost of the products can be enhanced. Shopee is offering
redemption of the reward points on the lifestyle of the customers like discounts on
restaurants, free trials on gyms, coupons for beauty related services, free medical health
check-ups and many other lifestyle related discounts (gate, 2019).
Relationship cost and benefits
The information service qualities of the customers are very effective of Shopee Company.
Shopee is focused over effectively and quick post sales services. Because of the special
feature of the Company it is leading over its rivals. That is why the customer perceived value
is constantly increasing for Shopee and a very good relationship with customers has been
accumulated (C Thathoo, 2017).
Benchmark of two value propositions
Customer satisfaction by quick information system
A quick and effective information management system of the Company always has a very
good impact over the customers. Shopee and Lazada both are making a lot of efforts in order
to achieve the customer satisfaction. Information about processing the order, dispatching of
product and receiving the product is related to the information management system of the
Company (M Satar, 2019). Response against queries of the customers, return and exchange
facilities and problem solving of the customers, all are the parts of effective information
management system of the Companies (Review, 2017).
No doubt, Shoppe is providing a better information management system as comparative to
Lazada because it values its customer by providing them a lot of benefits from quick
responses (Review, 2017).
Cost effectiveness of the products
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
emotional value of its products whereas Lazada is somewhere lesser than Shopee in fulfilling
the emotional need of the customers (Chew, 2018).
Social benefits
Referral programs, Use of coupons and group activities are associated to the social benefits of
the customers. Shopee is somewhere understands the concept of social benefit that is
associated with the perceived value of the products. Lazada is also providing a lot of benefits
to its customers so that the social cost of the products can be enhanced. Shopee is offering
redemption of the reward points on the lifestyle of the customers like discounts on
restaurants, free trials on gyms, coupons for beauty related services, free medical health
check-ups and many other lifestyle related discounts (gate, 2019).
Relationship cost and benefits
The information service qualities of the customers are very effective of Shopee Company.
Shopee is focused over effectively and quick post sales services. Because of the special
feature of the Company it is leading over its rivals. That is why the customer perceived value
is constantly increasing for Shopee and a very good relationship with customers has been
accumulated (C Thathoo, 2017).
Benchmark of two value propositions
Customer satisfaction by quick information system
A quick and effective information management system of the Company always has a very
good impact over the customers. Shopee and Lazada both are making a lot of efforts in order
to achieve the customer satisfaction. Information about processing the order, dispatching of
product and receiving the product is related to the information management system of the
Company (M Satar, 2019). Response against queries of the customers, return and exchange
facilities and problem solving of the customers, all are the parts of effective information
management system of the Companies (Review, 2017).
No doubt, Shoppe is providing a better information management system as comparative to
Lazada because it values its customer by providing them a lot of benefits from quick
responses (Review, 2017).
Cost effectiveness of the products
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SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
The affordable prices of the products are related to the high level of customer perceived value
of the products. Discount offers, credit points redemptions, free offers and other monetary
benefits are highly related to the customer perceived value of the product. Maintaining low
cost is the primary method to attract the customers and maintain a good database of the
customers. Affordable prices attract a large group of customers and create a high level of
satisfaction in the eyes of customers (E Bilgic, 2019).
Cognitive perceived value of the customers is very much related to the price of the products.
The extra benefits which a customer will receive help in enhancing the perceived value of the
product. The psychological value of the product is related to the benefits associated with the
product. Cheap prices help the customers in judging the real value of the product. Actually
the psychology of the customers always linked with the price of the customer. Customers
always prefer the product with a low price, special in retail sector and on online e-commerce
portals (O Dębicka, 2019).
Conclusion
Shopee and Lazada both are leading e-commerce sectors. Both the Companies are providing
a lot of schemes to its customers for adding value to its products. Shopee is providing
effective value proposition techniques as comparative to Lazada and that is why it is leading
among its all rival Companies including Lazada. A lot of features are associated with the
products which added value to it like free discount offers, free shipping facilities, rewards on
purchasing and many other schemes are related to promote the sales of the products. New
value proposition techniques are required for the Company in order to enhance its customer
perceived value.
On the bases of the analysis of the benchmark of two value proposition techniques, it can be
concluded that cost effectiveness and customer satisfaction by quick information system are
very strong value proposition techniques to the customers.
New Value proposition techniques
Both of the Companies should identify the new value proposition techniques in order to boost
the sales by enhancing the perceived value to the products. Innovations and in depth research
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
The affordable prices of the products are related to the high level of customer perceived value
of the products. Discount offers, credit points redemptions, free offers and other monetary
benefits are highly related to the customer perceived value of the product. Maintaining low
cost is the primary method to attract the customers and maintain a good database of the
customers. Affordable prices attract a large group of customers and create a high level of
satisfaction in the eyes of customers (E Bilgic, 2019).
Cognitive perceived value of the customers is very much related to the price of the products.
The extra benefits which a customer will receive help in enhancing the perceived value of the
product. The psychological value of the product is related to the benefits associated with the
product. Cheap prices help the customers in judging the real value of the product. Actually
the psychology of the customers always linked with the price of the customer. Customers
always prefer the product with a low price, special in retail sector and on online e-commerce
portals (O Dębicka, 2019).
Conclusion
Shopee and Lazada both are leading e-commerce sectors. Both the Companies are providing
a lot of schemes to its customers for adding value to its products. Shopee is providing
effective value proposition techniques as comparative to Lazada and that is why it is leading
among its all rival Companies including Lazada. A lot of features are associated with the
products which added value to it like free discount offers, free shipping facilities, rewards on
purchasing and many other schemes are related to promote the sales of the products. New
value proposition techniques are required for the Company in order to enhance its customer
perceived value.
On the bases of the analysis of the benchmark of two value proposition techniques, it can be
concluded that cost effectiveness and customer satisfaction by quick information system are
very strong value proposition techniques to the customers.
New Value proposition techniques
Both of the Companies should identify the new value proposition techniques in order to boost
the sales by enhancing the perceived value to the products. Innovations and in depth research
8
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
over the consumer behaviour is essential for developing the new value proposition techniques
(W Hong, 2020).
By using the following methods, value of the products can be enhanced:
By displaying comparison to the customers
When a company start to compare the price and quality of the product with others, the
perceived value of the product will be increased. If a customer found the low prices of the
product in comparison to another Company, he will certainly willing to buy that product (ZP
Fan, 2020). With the help of comparison of the products, especially with the rival companies
one can easily find out the benefits of purchasing a particular product. Comparison also
frames a positive image of the product in the eyes of customers and helps him in making the
purchase decision (C Thathoo, 2017).
For example: When a regular customer always buys jeans from the website, but he is not
purchasing it from a long time then the Company should offer him jeans with different styles
by comparing the prices and features of the jeans offered by other rival Companies (C
Thathoo, 2017).
Sometimes customer wants a detail analysis about the similar products which is offering by
the rival Companies. In these types of cases, displaying comparison with similar products is
very essential (Visconti, 2020).
Offer the best suitable style to the existing customers on mobile applications
After judging the profile and personality of the customers, the Company should offer the best
suitable styles to the customers so that he can remember about the Company and its products.
Sometimes this technique is really helpful in enhancing the value to the product. In some
cases, if the product is exactly matches with the personality of the client, he would surely buy
the product. Moreover by showing probable options related to the products, the Company
added psychological value to its customers (gate, 2018).
The quality of the product can also be maintained after judging the personality of the
customers. Good quality attracts the customer for frequently buying the product. If the
customer once used a better quality of product, he would be definitely would like to purchase
the products frequently. High level of customers always prefers good quality products and
that returns in greater customer perceived value (Nurhizam Safie Mohd Satar, 2019).
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
over the consumer behaviour is essential for developing the new value proposition techniques
(W Hong, 2020).
By using the following methods, value of the products can be enhanced:
By displaying comparison to the customers
When a company start to compare the price and quality of the product with others, the
perceived value of the product will be increased. If a customer found the low prices of the
product in comparison to another Company, he will certainly willing to buy that product (ZP
Fan, 2020). With the help of comparison of the products, especially with the rival companies
one can easily find out the benefits of purchasing a particular product. Comparison also
frames a positive image of the product in the eyes of customers and helps him in making the
purchase decision (C Thathoo, 2017).
For example: When a regular customer always buys jeans from the website, but he is not
purchasing it from a long time then the Company should offer him jeans with different styles
by comparing the prices and features of the jeans offered by other rival Companies (C
Thathoo, 2017).
Sometimes customer wants a detail analysis about the similar products which is offering by
the rival Companies. In these types of cases, displaying comparison with similar products is
very essential (Visconti, 2020).
Offer the best suitable style to the existing customers on mobile applications
After judging the profile and personality of the customers, the Company should offer the best
suitable styles to the customers so that he can remember about the Company and its products.
Sometimes this technique is really helpful in enhancing the value to the product. In some
cases, if the product is exactly matches with the personality of the client, he would surely buy
the product. Moreover by showing probable options related to the products, the Company
added psychological value to its customers (gate, 2018).
The quality of the product can also be maintained after judging the personality of the
customers. Good quality attracts the customer for frequently buying the product. If the
customer once used a better quality of product, he would be definitely would like to purchase
the products frequently. High level of customers always prefers good quality products and
that returns in greater customer perceived value (Nurhizam Safie Mohd Satar, 2019).
9
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Internally implementation of new value propositions techniques
Missing elements in existing value proposition techniques
In existing value proposition the cost margin is high and the price can be reduced for adding
value to the customers. Other additional benefits are also regularly providing by the Company
that is why these benefits should be added in New Value Proposition Techniques.
For comparing the similar products of rival Company, a lot of market research is needed.
Price is the first factor which should be compared for providing a detail comparison of the
product. The colours and other features of the products may also be compared by the
Company (C Thathoo, 2017). A valuable comparison may be done by comparing the utility
of the product in different manner. Cost, Size, Colours, designs, offers and other features may
be discussed in the comparison of the similar products of the Company. Sometimes the
researchers have to be scrutinising the whole market of rival Company, so that the
comparison can be made (Ledwaba, et al., 2019).
New Value Proposition Techniques
Methods of new value proposition Benefits to customers
Minimizing the cost of the product. It will give psychological satisfaction.
Providing rewards and monetary benefits. It will also enhance the satisfaction level.
Offering many beautiful designs of the
products.
It will add emotional value to the customers.
Free coupons and points on purchasing. It will contribute in reducing the cost of the
products and enhance the customer perceived
value.
Externally implementation of new value proposition techniques
For the externally implementation of new value proposition techniques, proper medium
should be adopted. Display technique should be attractive and beautiful so that the customer
can understand about the offers which are best matches towards his personality. Sometimes
externally implementation of new value proposition technique is difficult than internally
implementation (Ledwaba, et al., 2019). The judgement of the personality of the customer is
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Internally implementation of new value propositions techniques
Missing elements in existing value proposition techniques
In existing value proposition the cost margin is high and the price can be reduced for adding
value to the customers. Other additional benefits are also regularly providing by the Company
that is why these benefits should be added in New Value Proposition Techniques.
For comparing the similar products of rival Company, a lot of market research is needed.
Price is the first factor which should be compared for providing a detail comparison of the
product. The colours and other features of the products may also be compared by the
Company (C Thathoo, 2017). A valuable comparison may be done by comparing the utility
of the product in different manner. Cost, Size, Colours, designs, offers and other features may
be discussed in the comparison of the similar products of the Company. Sometimes the
researchers have to be scrutinising the whole market of rival Company, so that the
comparison can be made (Ledwaba, et al., 2019).
New Value Proposition Techniques
Methods of new value proposition Benefits to customers
Minimizing the cost of the product. It will give psychological satisfaction.
Providing rewards and monetary benefits. It will also enhance the satisfaction level.
Offering many beautiful designs of the
products.
It will add emotional value to the customers.
Free coupons and points on purchasing. It will contribute in reducing the cost of the
products and enhance the customer perceived
value.
Externally implementation of new value proposition techniques
For the externally implementation of new value proposition techniques, proper medium
should be adopted. Display technique should be attractive and beautiful so that the customer
can understand about the offers which are best matches towards his personality. Sometimes
externally implementation of new value proposition technique is difficult than internally
implementation (Ledwaba, et al., 2019). The judgement of the personality of the customer is
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SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
very important in knowing the perfect suitable style for the customer which should offer to
him by using mobile applications. Free shipping facilities with comparison of similar
products will be best suitable idea about the new value propositions. All these techniques
would definitely added value to the products (I Adaji, 2019).
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
very important in knowing the perfect suitable style for the customer which should offer to
him by using mobile applications. Free shipping facilities with comparison of similar
products will be best suitable idea about the new value propositions. All these techniques
would definitely added value to the products (I Adaji, 2019).
11
SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
References
A Samudro, U. S., 2020. Assessing the effects of perceived quality and perceived value on
customer satisfaction. Management Science Letters, 10(5), pp. 1077-1084.
C Gellweiler, L. K., 2020. How digital innovators achieve customer value. Journal of
theoretical and applied electronic commerce research, 15(1).
C Thathoo, D. B. N. F., 2017. Product recommendation system for E-Commerce Websites.
[Online]
Available at: http://dspace.dbit.in/jspui/bitstream/123456789/5626/1/Blackbook%20Fnal
%20group15.pdf
[Accessed 4 March 2020].
Chew, J., 2018. Who leads e-commerce in Malaysia? Lazada or Shopee?. [Online]
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13
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