Customer Perceived Value of Products | Shopee vs Lazada

Customer perceived value

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SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Table of Contents
Introduction................................................................................................................................3
Customer perceived value according to some models...............................................................3
Customer perceived value in online shopping.......................................................................3
Customer perceived value......................................................................................................4
Customer perceived value......................................................................................................5
Evaluation and comparison of customer perceived value of Shopee v/s Lazada Company......5
Economic value of the product..............................................................................................5
Emotional value of the products............................................................................................5
Social benefits........................................................................................................................6
Relationship cost and benefits................................................................................................6
Benchmark of two value propositions........................................................................................6
Customer satisfaction by quick information system..............................................................6
Cost effectiveness of the products..........................................................................................6
Conclusion..................................................................................................................................7
New Value proposition techniques............................................................................................7
By displaying comparison to the customers.......................................................................8
Offer the best suitable style to the existing customers on mobile applications.................8
Internally implementation of new value propositions techniques..............................................9
Externally implementation of new value proposition techniques..............................................9

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SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
References................................................................................................................................11

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SHOPEE V/S LAZADA: CUSTOMER PERCIEVED VALUE
Introduction
In this report a brief analysis will be done over the perceived customer value of the products
of the Company. The concept of customer perceived value stated that the success or failure of
a product is depends upon that how effectively the product is able to satisfy the need and
requirements of the customers. It is directly related to the value proposition of the product. A
value proposition is an analysis of the benefits obtained by the customer in return of the price
of the product. It is not only related to consumption or use of the product but it is related to
the psychological satisfaction which a customer received after the purchase of the product.
Customer perceived value is the evaluation of the merits of the products and services and the
degree to which the product is able to meet the expectations of the product against the efforts
and cost that is afforded by the customer. In the equation form, Customer perceived value is a
total of customer value minus total customer cost.
Customer perceived value = Total customer value – Total customer cost
The basic concept of perceived value in marketing is focussing on satisfying the human needs
related to purchase of the product. The perceived value is always measured on behalf of
customers (A Samudro, 2020). In qualitative measurements, perceived value is considered as
the psychological satisfaction of the buyer whereas in quantitative measurements, it is
considered as the financial benefit or need satisfaction by the customer (gate, 2018).
Customer perceived value according to some models
The various aspects of customer perceived value are as follows:
Customer perceived value in online shopping
In online shopping, customer perceived value depends upon the quality of the product and the
different additional services provided by online shopping Company like home delivery of the
products, exchange of the products, returning and cash back related to the products.
The elements of customer perceived value are as follows:
 Time Saving: The time saving and convenient method of purchasing added a lot of
value to the products of the Company.