Starting a Shorma Van Business in Birmingham: Feasibility Studies and Potential Market Opportunities

This presentation covers the idea generation process, feasibility studies, details of the product, potential market opportunities, attractiveness of the industry, and the vision for the business. It also includes a PEST analysis and Porter's five forces analysis. The presentation is relevant for anyone interested in starting a Shorma van business in Birmingham, UK.

PRESENTATION

 Introduction
 Motivation for choice of business
 Idea Generation Process
 Feasibility studies
 Details of the product
 Potential market opportunities
 Attractiveness of industry
 Vision for the business
 Concussion
 References
TABLE OF CONTENT

 Developing a successful
enterprise from the
foundation is dependent on
the motivation of the
entrepreneur along with the
ability to generate a lucrative
idea which can help the
company survive the
competitiveness of the
corporate world
INTRODUCTION

 The business idea is of
opening a Shorma van
selling Shorma items
and beverages to
consumers in
Birmingham, United
Kingdom.
 The name of the food
and beverage van will be
Arabian Delight.
MOTIVATION FOR CHOICE OF
BUSINESS

 Internet research: Profound online
research on various factors related with
food and beverage sector of Birmingham
was conducted in order to determine a
suitable business idea.
 This type of research provided crucial
insight about the eating habits of
Birmingham residents along with the
market share of different types of food
and beverage establishments in the region.
IDEA GENERATION PROCESS

FEASIBILITY STUDIES
Viability of the business
The concept of
starting a mobile eating
establishment business in
Birmingham is viable
because of the high demand
for readymade food and
beverage dishes in the area.

FEASIBILITY STUDIES
Budget
Particulars Amount
Promotional expenses £1000
Cost incurred in technology £1,200
Training and development expenses £500
Collection of data £200
Raw material £2000
Furniture £300
Consumable goods £200
Machinery £700
Salary £3,000
Fuel costs £900

 The service offered by
Arabian Delight
includes travelling to
different parts of
Birmingham to offers
consumers delicious
Arabian flavors which
include food items as
well as beverage items.
DETAILS OF THE PRODUCT

 The menu of the enterprise Arabian Delights is provided below:
DETAILS OF THE PRODUCT
A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Easy Vegan
Mushroom
Shawarma.
Wraps
12 £10.95 £2.75 25.00% £8.20 £131.40 £33.00 £98.40 24.00%
Instant Pot
Chicken
Shawarma
8 £11.95 £4.25 36.00% £7.70 £95.60 £34.00 £61.60 15.00%

DETAILS OF THE PRODUCT
A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Oven
Roasted
Chicken
Shawarma.
10 £6.95 £3.75 31.00% £8.20 £69.5 £21.5 £48 20.00%
Chicken
Shawarma
Burger
5 £10.95 £3.50 32.00% £7.45 £54.75 £17.5 £37.25 9.00%

DETAILS OF THE PRODUCT
A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Keto Beef
Shawarma.
4 £14.95 £5.25 35.00% £9.70 £59.80 £21.00 £38.80 9.00%
Nicoise
salad
6 £12.95 £4.00 31.00% £8.95 £77.70 £24.00 £53.70 13.00%
Seek Kebab 5 £15.95 £7.25 45.00% £8.70 £79.75 36.25 £43.50 10.00%
Totals 50 £568.5 £151 £337.75

A B C D E F G H I J
Menu Item Total
Sold
Menu
Price
Portion
Cost
Food
Cost %
Portion
C.M.[1]
Total
Food
Sales
Total
Food Cost
Total
C.M.
C.M.%
Mint Tea 211 £6.75 £1.72 25.48% £5.03 £362.92 £1,424.25 £1,061.33 31.54%
Arabic
Coffe
130 £6.95 £1.76 25.32% £5.19 £228.80 £903.50 £674.70 19.43%
DETAILS OF THE PRODUCT

 For a long while, the
process has been an
important aspect of
every retailing
business.
 It allows one to
understand the
company as well as its
own detailed overview.
STRATEGIC SIGNIFICANCE TO THE
FIRM WITHIN ITS INDUSTRY

 PEST analysis
 Political Factor: Brexit
affects the employment at
Arabian Delight as UK has
implemented strict laws in
context of free movement of
labour between EU and UK.
This creates difficulties in
hiring talented EU cooking
staff at the van.
POTENTIAL MARKET
OPPORTUNITIES

 Porter ’s five forces is
considered as the
framework which
determines and evaluates
the five competitive forces
that shape all sector.
 This aids in analysing the
strengths and weaknesses
of industry.
ATTRACTIVENESS OF INDUSTRY
Porter’s five
forces
Aspects
Competitive
Rivalry
High
Supplier Power High
Buyer Power High
Threat of
substitution
Moderates
Threat of new
entry
High

 The vision of the company is
to offer consumers fresh food
with delicious taste which can
be trusted for its affordable
pricing. This is suitable vision
as it provides idea about the
long-term actions of the
company.
VISION FOR THE BUSINESS

 From the discussed presentation, it has been concluded that
entrepreneurship is a process of organizing and handling a business,
which is established by an individual with its ideas. In order to
generate their business idea, an entrepreneur needs to conduct proper
research about the product in order to make their success in the
market. PEST analysis helps company to analyze their market
opportunities in order to make their effective growth in the market.
STP analysis helps in analyzing the target consumer for the products
of a company as well as factors that makes their effective position in
the market.
CONCUSSION

 Bridge, S., 2021. The Persistence of Entrepreneurship Myths:
Reclaiming Enterprise. Routledge.
 Crammond, R.J., 2020. Advancing Entrepreneurship Education in
Universities. Springer Books.
 Henry, C. and Lewis, K., 2018. A review of entrepreneurship
education research: Exploring the contribution of the Education+
Training special issues. Education+ Training.
 Mazzarol, T. and Reboud, S., 2017. Entrepreneurship and
innovation. Tilde Publishing.
 Ratten, V. and Jones, P., 2018. Bringing Africa into
entrepreneurship research. In African entrepreneurship (pp. 9-
27). Palgrave Macmillan, Cham.
 Sheshinski, E., Strom, R.J. and Baumol, W.J. eds., 2021. Entrep
REFERENCES