Importance of Short Form Films and Videos on Video-Enabled Social Media Networks

SHORT FORM FILM AND
VIDEO

INTRODUCTION
Introduction about selected research question and research topic will be provided in order
to provide brief understanding of the selected topic, reason because of which that topic has been
selected and importance of selected topic is provided in introduction.
Importance of short form films and videos
Du, X., Liechty, T., Santos, C.A. and Park, J., 2020. ‘I want to record and share my wonderful
journey’: Chinese Millennials’ production and sharing of short-form travel videos on TikTok or
Douyin. Current Issues in Tourism, pp.1-13.
https://www.tandfonline.com/doi/abs/10.1080/13683500.2020.1810212
Reason because of which short form films and videos demand and usage is increasing
Social media tredns.2021. [online]. Avaialbe though: <https://www.youtube.com/watch?
v=3yQmBLeOc7A>
Khan, M.L., 2017. Social media engagement: What motivates user participation and
consumption on YouTube?. Computers in human behavior, 66, pp.236-247.
https://www.sciencedirect.com/science/article/abs/pii/S0747563216306513
Techniques used by social networking sites to maximize interaction of users.
Meshi, D., Tamir, D.I. and Heekeren, H.R., 2015. The emerging neuroscience of social
media. Trends in cognitive sciences, 19(12), pp.771-782.
https://www.sciencedirect.com/science/article/abs/pii/S1364661315002284
Quantitative Research
survey would be conducted and analysed using descriptive analysis method . For collection of
primary quantitative data users of four main social networking sites that are video enabled would
be asked to participate within the survey.
Qualitative research
Various videos will be watched, secondary data that has already been published will be
analysed. Type of videos posted on all the four social networking sites will be analysed by
evaluating their duration, tone, type, etc.
LITERATURE REVIEW
Overview of ways in which major video-enabled social media networks and ways in which
they are gaining users attention.