The Australian Market Condition of Textile Industry

RUNNING HEAD: BUSDIG
BUSDIG

BUSDIG 1
Executive Summary
The objective of the given business plan is to elaborate the Australian market condition of textile
industry and find its suitability to expand as a new brand in the market. The paper is going to
represent the business plan activities of Mojo Clothing organization that is focusing to enter in
the market of Australia to serve comfortable clothing range for both men and women. The paper
highlight information about the business mode canvas and market conditions in which the
company would prevail. It should be noted that the environment and the operation strategies are
favourable for the organization to enter in Australian market and perform its functions
effectively. It should be noted that the financial projections provided explains the scope of
growth of the organization in future years.

BUSDIG 2
Contents
Introduction......................................................................................................................................3
Business Model Canvas...................................................................................................................3
Market..............................................................................................................................................5
Operations and Technology.............................................................................................................6
Development and use of technology............................................................................................6
Production....................................................................................................................................7
Sales and Distribution..................................................................................................................7
Resource and Development.........................................................................................................8
Ethics and Regulations................................................................................................................8
Human Resource..............................................................................................................................8
Finance...........................................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

BUSDIG 3
Introduction
The objective of the paper is to let the reader attain details about the business plan analysis of
Mojo Western Wear organization present in the market of Australia. The aim of the organization
is to let the reader attain details about the environment in which the organization and initiate
strategies accordingly. The business model canvas provide details about several actions of the
company along with the analysis of the market in which the organization is present. The idea of
the business is to create clothing products for men and women in the society and provide them
high quality economic products in the target market. The business is going to be setup in the
Australian environment initially. Further, this report analyse the information about the business
model of the organization, details about the market, operation and human resource of the
organization.
Business Model Canvas
Key Partners
 Raw material
provider
 Suppliers
 Textile printers
 Retailers
 Lease
machinery
providers
Key Activities
 Customer
service
 Product
manufacturing
 E-commerce
 Shipping
 Order
processing
 Packaging
 Material
acquisition
service (Burns,
P. and
Dewhurst, J.
eds.,)
Value Proposition
 Appropriate
quality clothing
 High yield
design
 Low costing
products
 Creative store
for products
 Casual lifestyle
clothing
 Channel for
customer
interaction
Customer
Relationships
 Strong
bond and
customer
relationsh
ip
 Products
based on
customer
needs and
wants
 Engagement
with social
trends
 Brand
Managem
ent
 Alliance
with
internatio
Customer Segments
 Customers
 Brands
 New and
developing
brands
 Shoppers,
fashion icons,
trend setters and
influencers
 Reputable
fashion brand
(Kusumaningru
m, I. and
Hidayat, H.,
2016)