Executive SummaryMichael Apkon,Attached is a detailed outline of all components required to organize the SickKids Gala on October 21, 2017. Our estimated budget is $110 000.The estimated profit of the event is $95 000. The Gala will take place in The Eglington Grand due to the locational convenience, open space for decorative opportunities and great backdrop for photos. The following is a list of summarized deadlinesFebruary 21, 2017: A confirmed committee, rooms for out of town guests, MC confirmation, developing a theme and contacting speakers,photographer and a videographer, sponsorship opportunities outreach,and a finalized volunteer list.April 21, 2017: $5000 deposit for venue, save-the-date communication, sending sponsor invitations, setting print times for program pamphlet, meet with catering company for food menu, confirming the menu, audio-visual equipment format with the venue manager, floral arrangement confirmation, event marketing (posters, social media outreach, etc.).September 21, 2017: Catering deposit, RSVP list confirmation.October 7, 2017: Hotel room count confirmation, print program pamphlet, final RSVP list- all tickets are to be sold.October 14, 2017: Check audio- visual aspects of the venue, write SickKids Gala day schedule in preparation for the event (delegation of tasks and scheduled event).October 21, 2017: Following the previously written SickKids Gala schedule to ensure proper set up and execution of the event.Looking for your confirmation and approval on the estimated budget and deadlines so we can go forward with this project and ensure its success. Thank you, SickKids Gala organizing teamOverview ExecutionDate: Saturday, October 21 (8 months) 5:00PM-12:00AMVenue: The Eglington GrandEvent LayoutoCocktails and appetizers before dinneroSilent auction throughout the night oSeating and special speakers after cocktail hour oFollowed by dinner and a live performanceGuests
oSubscribersoDonors MC/hostPerformersoSpecial guest speakers (2) oArtists: DJ, and Owl CityFood/Catering oCatering company waitersoWine oGourmet foods Silent Auction (all funds donated)o21 items at high value PhotographeroVideographer (1)oPhoto taker (1) DecorationsoFloral ArrangementsoTable Cards Volunteers oSet up/tear downMarketing oSickKids Website oSupport Groups oSocial Media Promotions from headlinersoEmail invitations to subscribers/ donorsInvitations o10 Free InvitationsMusic oOwl City PerformanceoDJHotel Discounts for out of town guestsoHotel Recommendations Menu oVegetarianoNon-vegetariano3 courses IntroductionValue PropositionThe purpose of this project is to collect fund from both tickets and auction activities to support SickKids Foundation. SickKids is the second-
largest pediatric research hospital in the world, and philanthropy is a critical source of funding for SickKids Hospital. Their foundation hold many events for fundraising every year and our project team want to be one of it.RequirementsStakeholdersCustomer oSickKids: receiving the money, to ensure that the name is associated with a positive experience Project UsersoPatrons/supporters: To provide the resources necessary to help SickKids organization save livesoPatients: benefactors of SickKidsProject SponsoroCEO of SickKids: To approve project plans, time, scope and budgetProject TeamoOrganizing team supporting Nancy: Amalia, Lenore Lang, BoyangSubject Experts oSpecial Speakers: providing information and spreading awareness about the causeoCatering Employees: Using their serving knowledge to provide good serviceoSecurity: To ensure safety of guests and performersProject ManageroNancy: Ensure successful completion of project Stakeholders involved in the project are:SickKids Foundation, as the customer who will receiving the fund collected from our gala, to ensure that what our team doing is on the track and its name is associated with a positive experience.Project users are consisting of patrons and patients. Patrons will act as supporters to provide the resources necessary to help SickKids to save lives and maintain daily activities. Patients are the beneficiaries of SickKids Foundation who are going to get benefit from the fund.
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