This assignment provides an insight into the audit of marketing strategies of Sight Services, a voluntary sector organization that provides support for visually impaired people. It discusses the positioning, SWOT analysis, PESTLE analysis, marketing mix, and BCG matrix of Sight Services. It also explores UK voluntary sector statistics and provides recommendations for fundraising strategies.

Insight into marketing audit of Sight Services, a voluntary sector organization supporting visually impaired people, including analysis and recommendations.

Audit of Marketing Strategies of Sight Services

This presentation discusses the marketing strategies of Sight Service, a voluntary organization, and conducts an audit to evaluate their effectiveness. It also explores the UK voluntary sector and provides recommendations for improvement.

Marketing

Marketing Strategies of Sight Service: An Audit

Presentation

Marketing Strategy

This assignment examines Sight Service's current marketing strategy, focusing on their target audience, communication methods, alliances, online donation options, and transparency regarding donation impact. It also conducts an audit of the UK Volunteering sector within the same field to benchmark best practices.  Finally, it develops a strategic set of recommendations supported by a detailed marketing plan incorporating financial increments for Sight Service's future success.

Lambton College of Applied Arts and Technology

Marketing Strategy for Sight Services

Report

Finance

Leadership Management

Professional Development

P1 Analysis of key consideration of growth opportunities

This assignment delves into an analysis of  Longueville Manor, a hotel business, focusing on its internal strengths and weaknesses within the context of external macro-environmental factors. It explores how the hotel's reliance on tourism and the availability of qualified workers can be both advantages and disadvantages in a dynamic economic landscape. Additionally, it examines the impact of technological advancements and innovation on the hotel industry and  Longueville Manor's competitive position.

Political Science

Strengths, Weaknesses and Macro Factors

This report provides an overview of different governance frameworks like ITIL, COBIT, and PRINCE2 associated with the Sarbanes Oxley Act (2002) and their assets and issues. It discusses the importance of IT governance in managing risks and achieving organizational objectives.

Design and Creativity

Different Governance Frameworks Associated with Sarbanes Oxley Act (2002)

This document explores the concept of Blue Ocean Theory and its application in TikTok. It provides an overview of the definitions, principles, and processes of the theory, and evaluates its advantages and disadvantages. The document also discusses how TikTok, a Chinese social networking service, has implemented the theory to create a new market space. 

Audit of Marketing Strategies of Sight Services

End of preview

Marketing Strategies of Sight Service: An Audit

Marketing Strategy for Sight Services

P1 Analysis of key consideration of growth opportunities

Strengths, Weaknesses and Macro Factors

Different Governance Frameworks Associated with Sarbanes Oxley Act (2002)

Managing Innovation: Blue Ocean Theory and its Application in TikTok

Audit of Marketing Strategies of Sight Services

End of preview

Marketing Strategies of Sight Service: An Auditlg...

Marketing Strategy for Sight Serviceslg...

P1 Analysis of key consideration of growth opportunitieslg...

Strengths, Weaknesses and Macro Factorslg...

Different Governance Frameworks Associated with Sarbanes Oxley Act (2002)lg...

Managing Innovation: Blue Ocean Theory and its Application in TikToklg...

Marketing Strategies of Sight Service: An Audit

Marketing Strategy for Sight Services

P1 Analysis of key consideration of growth opportunities

Strengths, Weaknesses and Macro Factors

Different Governance Frameworks Associated with Sarbanes Oxley Act (2002)

Managing Innovation: Blue Ocean Theory and its Application in TikTok