Significance of Social Networking in Business Environment

This document discusses the significance of social networking in the business environment. It explores the impact of social media on customer engagement, brand recognition, and sales. The document also highlights the benefits of social networking for businesses and provides recommendations for utilizing social media effectively.

Running head: SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS
ENVIRONMENT
SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
Name of the Student
Name of the Organization
Author Note

1SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
Introduction of the background of social networking
Interaction with friend as well as family across distances which are very long has been
seen to a huge concern of human beings for a number of centuries. People is seen to have been
relying on sharing of information for strengthening the relationships between them. At times
when interactions through face to face are totally impossible or rather inconvenient, they have
dreamed about a number of solutions which are very much creative. The main roots of social
networking mostly stretches much deeper than what has been imagined. Social networking is
mainly a communication media which is mostly based upon web, allowing the users in having
conversations, sharing information and creating contents. There are a number of sites of social
media like blogs, sites of social networking, and sites for sharing photos. There are also sites for
video sharing as well (Cook 2017). As an introduction to the sites of social networking, people
are seen to have been using social media for communicating with family, friends and also learn a
number of new things which are very much entertaining as well as interesting. Several houses of
business are seen to have been using social media for promoting conversation with all the
targeted audiences and get feedback in return from all the customers. Social networking is
defined as a tool for dealing with the extra information online by filtering the information which
are actually being searched for. The convergence of media has totally altered the relationship
between all the existing markets, technologies as well as audiences and hence is considered as a
paradigm for the shifting of culture. There is no need for all the marketers in creating and
pushing messages of brand artificially (Dahnil et al. 2014). They just need to listen and react to
all the potential needs of the customers. The models of business has totally altered and there is a
need for shifting to the adaption of both the demands as well as the impacts of social networking
fully.

2SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
Research review on Social networking
Whenever social networking is thought, several platforms of social media comes into
mind like Facebook or Twitter. Such sites are considered to be very much popular amongst most
of the people. It is also to be remembered that there is broad range of the technologies of social
networking. These are available for doing a number of things and enable several types of
behaviour. It is also essential for looking into the evolution of social networking and the effect of
it on the consumers as well as the brands through a number of decades (Fan and Gordon 2014).
Nowadays, consumers have access to a number of information sources as well as experiences
which is mostly facilitated by recommendations or information gained from other customers.
This can be considered as an important point as the involvement of customers through social
media is considered as the key factor in marketing (Sen and Cowley 2013). Social media is
capable of offering several values to business organizations like enhanced popularity of brand,
facilitating communication done through word of mouth, sales increment, information sharing in
the context of business and lastly social support generation for the customers. It also helps in
accessing the exclusive opportunities of business and in improving the innovation. The social
network establishment with some other companies also provide enhancement in the performance
of the organization as well as the network alliances creation for sharing of information and in
providing a lower redundancy level as well as conflict (Sesen 2013). There is a huge role of
social networking will help in enhancing the performance of organization significantly and in
achieving the goals of business in global environments of business. Due to the rise of social
networks, a new era of the creation of content has come up where the individuals share their
experiences as well as information with other users very easily. The next generation of business
online may be based on the communities which forms a good tool in attracting new customers.

3SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
Online communities are capable of offering an opportunity in having a better management
system of customer relationship and in this way a new development has arisen where any
business can improve their performance.
Key benefits
Companies are capable of receiving feedbacks from several customers with the use of
social networking. Twitter is seen to be highly used for answering all the complaints, whether
reviews about any product are either good or bad (Rapp et al.2013). Companies are taking this
feedback as an opportunity for acting as well as adjusting to suit all the requirements of the
public. Business companies thinks that it is very much easy to get success upon the internet by
thinking that all of the customers need the page of Facebook for hitting the targeted audiences
(Foley and O'Connor 2013). With nearly about half of the population of the world which are
using the platforms of social media for reaching new as well as the highly targeted customers.
Social networking is capable of creating a real human link which is considered as one the main
benefits of social media for business. Social networking also helps in offering opportunity in
establishing the brand as a thought leader (Lee 2014). It also helps in posting advertisements as
well as posts for driving traffic to the website. Sharing huge content from any kind of blog or
rather website to all the social channels is considered as a great way for getting customers as
soon as a new post is published. It also helps in offering a path which is a very easy and less
commitment one for all the potential customers in expressing interest in business as well as
products (Hajli 2014). Lead generation is considered as an essential benefit of social networking
for business which most of the networks of social media offer several formats of offering which
are specifically designed for collecting leads. Social network helps a lot in selling products as
well. It has become very much important in becoming increasingly important for searching

4SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
product as well as ecommerce. Social networking helps in promoting the content on all the social
media channels for getting a smart, researched content in front of a number of new people,
proving the expertise as well as growing audience. With the help of social networking, people
shares the content with several networks and these networks follow suit and thus the content
spreads throughout the internet, thus getting million and millions of shares. This exposure is very
much essential as all the shares, likes as well as comments show a connection which is existing
with a particular brand.
Social networking plays an important role in the industry of e-commerce. Social
networks have the capability of pointing all the shoppers towards a full new product. In the
industry of e-commerce, social networks helps in creating a sense of community and in engaging
people in a way for making purchases (Noe et al. 2017). The main fact is that many people turn
for social media in making decisions for buying products. In the industry of social e-commerce,
there lies a huge opportunity for the owners of business is the main strategy is properly set out.
Social networking plays a very important role in the evolution of shopping online. It is very
much essential for the companies in having a model of business which is adapted to the social
commerce. Social commerce is considered to be a full new stream in the business of online
commerce which helps in encouraging the customer’s social interaction with the help of social
media. Social networking is capable of providing business opportunities for becoming much
more attractive.
In case Amazon which is considered as one of the popular e-commerce industry, social
media helps in boosting the visibility among the strong customers and letting them reach a huge
audience by utilising a lot of time as well as effort (Kantor and Streitfeld 2015). By setting up
profiles which are robust will update frequently with content which are relevant and this will

5SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
help in building the authority of brand and making sure about making a positive impression
through social media. This helps in showing the business a trustworthy and an approachable one.
The personality of brand is greatly outshined on social media and this has increased the interest
of the customers. Amazon is capable of evolving and releasing a number of new features. The
site of Amazon is seen to have grown social community by posting both engaging as well as
interesting content consistently (Laudon and Traver 2016). It provides a consumption which is
both easy as well as fast by providing them short as well as relevant information about any
product which generates huge interests among the customers. The main aims of the company
Amazon involves recognition of brand, driving a huge number of traffic, increment in the
number of sales, tracking progress and measuring the efficiency of social networks for the
particular business. The company also tracks the traffic number of social media to its particular
website, number of likes, comments or shares. It also takes advantage of the Sign up button of
Facebook and obtain benefits of this social network. The website of Amazon comprises of a
number of reviews as obtained from several users (Maier et al. 2015). These reviews which are
obtained from a number of customers have helped the company a lot in generating social traffic
for the page and in increasing sales consequently. People loves to see user-generated content and
they themselves can recognise themselves in it. The primary goal of the company is not only to
make a purchase. It also uses social networks because of curiosity as well as providing touch
socially. E-commerce is seen to have been spreading more and more on several social networks
as a huge number of people spends a lot of time there. Purchasing with the help of mobile apps is
considered as a regular occurrence and this trend is seen to have been growing in the year 2017.
Amazon is seen to have implemented the option for purchasing products directly with the help of
its particular mobile app. Most of the retailers recognises the importance of using social media in

6SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
the business of e-commerce and therefore the market has become very much competing. It has
been noticed that most of the items which are listed on Amazon has a star rating which are
mostly awarded by all the customers of it and its good service has helped a lot in gaining an
excessive number of customers.
Recommendations
It is been come to know that social media is considered as a game changer which is very much
significant for business. For utilising all the benefits of social networks, there is a need for
researching as well as creating a quality strategy of social media. There is a need for creating a
relationship and build trust as well as relations which will be long lasting with the customers of
the business. Trends are needed to be followed and social networks as well as novelties are
needed to be studied. Each and every details will help in improving the business. It is very much
interesting in observing all the trends which plays out in the social media’s future in the business
of e-commerce.

7SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
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