Significance of Social Networking in Business Environment

Running head: SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS
ENVIRONMENT
SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
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1SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
Introduction of the background of social networking
Interaction with friend as well as family across distances which are very long has been
seen to a huge concern of human beings for a number of centuries. People is seen to have been
relying on sharing of information for strengthening the relationships between them. At times
when interactions through face to face are totally impossible or rather inconvenient, they have
dreamed about a number of solutions which are very much creative. The main roots of social
networking mostly stretches much deeper than what has been imagined. Social networking is
mainly a communication media which is mostly based upon web, allowing the users in having
conversations, sharing information and creating contents. There are a number of sites of social
media like blogs, sites of social networking, and sites for sharing photos. There are also sites for
video sharing as well (Cook 2017). As an introduction to the sites of social networking, people
are seen to have been using social media for communicating with family, friends and also learn a
number of new things which are very much entertaining as well as interesting. Several houses of
business are seen to have been using social media for promoting conversation with all the
targeted audiences and get feedback in return from all the customers. Social networking is
defined as a tool for dealing with the extra information online by filtering the information which
are actually being searched for. The convergence of media has totally altered the relationship
between all the existing markets, technologies as well as audiences and hence is considered as a
paradigm for the shifting of culture. There is no need for all the marketers in creating and
pushing messages of brand artificially (Dahnil et al. 2014). They just need to listen and react to
all the potential needs of the customers. The models of business has totally altered and there is a
need for shifting to the adaption of both the demands as well as the impacts of social networking
fully.

2SIGNIFICANCE OF SOCIAL NETWORKING IN BUSINESS ENVIRONMENT
Research review on Social networking
Whenever social networking is thought, several platforms of social media comes into
mind like Facebook or Twitter. Such sites are considered to be very much popular amongst most
of the people. It is also to be remembered that there is broad range of the technologies of social
networking. These are available for doing a number of things and enable several types of
behaviour. It is also essential for looking into the evolution of social networking and the effect of
it on the consumers as well as the brands through a number of decades (Fan and Gordon 2014).
Nowadays, consumers have access to a number of information sources as well as experiences
which is mostly facilitated by recommendations or information gained from other customers.
This can be considered as an important point as the involvement of customers through social
media is considered as the key factor in marketing (Sen and Cowley 2013). Social media is
capable of offering several values to business organizations like enhanced popularity of brand,
facilitating communication done through word of mouth, sales increment, information sharing in
the context of business and lastly social support generation for the customers. It also helps in
accessing the exclusive opportunities of business and in improving the innovation. The social
network establishment with some other companies also provide enhancement in the performance
of the organization as well as the network alliances creation for sharing of information and in
providing a lower redundancy level as well as conflict (Sesen 2013). There is a huge role of
social networking will help in enhancing the performance of organization significantly and in
achieving the goals of business in global environments of business. Due to the rise of social
networks, a new era of the creation of content has come up where the individuals share their
experiences as well as information with other users very easily. The next generation of business
online may be based on the communities which forms a good tool in attracting new customers.