Corporate Social Responsibility Analysis

This assignment delves into the field of Corporate Social Responsibility (CSR). It examines various research methodologies employed to study CSR, including qualitative approaches like interviews and discourse analysis. The assignment also analyzes the impact of CSR on firm value, highlighting the role of customer awareness in shaping perceptions of responsible business practices. It encourages critical thinking about the effectiveness of different research methods in understanding the complexities of CSR and its implications for organizations.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
Task 1...................................................................................................................................................3
P1 Aims and objectives....................................................................................................................3
P2 Project management plan with covering the aspects of Cost, time and communication. ..........3
P3 Gantt chart ..................................................................................................................................5
Task 2...................................................................................................................................................6
P4 Data analysis................................................................................................................................6
Task 3.................................................................................................................................................17
P5 Research Methodology.............................................................................................................17
P6 Recommendations ....................................................................................................................20
Task 4.................................................................................................................................................21
P7 Reflection..................................................................................................................................21
References..........................................................................................................................................22

Title: Implementation of CSR activities for driving financial performance and to gain competitive
advantage- A study of Black Lion hotel
Task 1
P1 Aims and objectives
Background of study:
Corporate social responsibility allow organization to contribute toward the benefit of society
and for protecting the environment. Further it supports organization in creating word of mouth for
the Black lion company. It plays significant role in making brand popular and in gaining
competitive advantage. It develops positive feeling among the customers toward the brand which
focus on planting more trees for a green environment and for educating poor children. These
activities also support in gaining publicity and make brand popular in markets (Cheng, Ioannou,
and Serafeim, 2014). There are many corporate social responsibility which can be implemented by
the organization such as women empowerment, society benefits, environment protection etc.
Among all of them implementation of environment protection is one of the best activity which help
in gaining the competitive advantage. The present research is conducted so that significance of
corporate social responsibility for the Black lion hotel can be understand effectively.
Aim: To analyse the impact of implementation of environment protection practices for driving
financial performance and to gain competitive advantage- A study of Black Lion hotel
Objectives:
 To understand the importance of environment protection CSR activity for Black Lion hotel
 To identify the impact of implementation of environment protection CSR activity on Black
lion hotel.
 To suggest some strategy for successfully implementation of environment protection
practices
Research Questions
 What are the importance of environment protection CSR activity for Black Lion hotel
 Explain the impact of implementation of environment protection CSR activity on Black lion
hotel.
P2 Project management plan with covering the aspects of Cost, time and communication.

Task Name Duration Start Finish Predecessors
Research project 93 days 03/28/17 Thu 7/6/17
Preparation 23 days Mon 2/27/17 Thu 3/30/17
Discovery the research title 9 days Mon 2/27/17 Fri 3/10/17
devising problem argument 5 days Mon 3/13/17 Mon 3/20/17 4
Framing activities 7 days Tue 3/21/17 Thu 3/30/17 5
Execution 60 days Fri 3/31/17 Fri 6/23/17
conducting out literature review 15 days Fri 3/31/17 Fri 4/21/17 6
Deciding research methodologies 17 days Mon 4/24/17 Wed 5/17/17 8
Computation of the costs 6 days Thu 5/18/17 Fri 5/26/17 9
Information analysis and
representation 19 days Mon 5/29/17 Fri 6/23/17 9
Judgement of result and outcomes 10 days Mon 5/29/17 Mon 6/12/17 10
Project finished 17 days Tue 6/13/17 Thu 7/6/17
Representing conclusion and
recommendations 8 days Tue 6/13/17 Fri 6/23/17 12
Proper corroboration of results 6 days Mon 6/26/17 Tue 7/4/17 13
Day of submission 1 days Wed 7/5/17 Thu 7/6/17 14

P3 Gantt chart

Task 2
P4 Data analysis
Name
Age
Gender
1.)Do you know about CSR activities
 Yes 9
 No 6
2.) Does Black Lion hotel have management person responsible for environmental sustainability?
 Yes 7
 No 8
3.) Does Black Lion hotel required to publish a Corporate social responsibility report?
 Yes
 No
4.) Are you satisfied with training session organised by Black lion company to enhance the
understanding of corporate social responsibility
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
5.) Among given below for which of the following social issues does Black lion hotel should have
the policy?
 No child labor
 No discrimination
 Wages and benefits
 Respect for human right
6) Does your Black lion hotel required to have a formal environmental policy for improvement in

protecting environment. ?
 Yes
 No
7.) As per your opinion, what are the drivers of corporate social responsibility?
 Image building
 Increase in profit
 Gain competitive advantage
8.) What measure does Black lion hotel need to adopt for reducing environmental impact?
 Environmental friendly product
 Recycle wastage
 Renewable energy
9.) What CSR initiative need to be undertaken by Black lion hotel?
 Health
 environment Protection
 women empowerment
10.) Recommend strategy for CSR implementation at Black lion hotel?
 A separate department
 Line Department
 Foundation trust
Theme 1: Yes respondents know about CSR activities
1.)Do you know about CSR activities
Freq
uenc
y
Yes 9
No 6
15

Interpretation: From the above chart it can be interpreted there are 9 respondents who are aware of
CSR activities. On the other hand there are 6 participants who state that they are not aware of CSR
activities. Hence, it shows that Black lion Hotel not encourage employee for initiating in CSR
activities. Black lion hotel, need to focus on encouraging the employee for initiating in CSR
activities this support for successful implementation of CSR activities and in gaining competitive
advantage.
Theme 2: No Black Lion hotel not have management person responsible for environmental
sustainability
2.) Does your Black Lion hotel have management person responsible for environmental
sustainability?
Freq
uenc
y
Yes 5
No 10
15
Yes No
0
1
2
3
4
5
6
7
8
9
9
6
Column C

Interpretation: Aforementioned chart show that, there are 5 respondent who state that Black lion
hotel have management person responsible for environmental sustainability. On the other hand there
are 10 out of 15 who replied that Black lion hotel not have management person responsible person
for environment sustainability. This show company need appoint a person who take responsibility
of environmental sustainability. It will benefit the organization because if hotel focus on keeping
environment neat and clean then it create good image of brand in market.
Theme 3: No, Black Lion hotel publish not a Corporate social responsibility reports
3.) Does Black Lion hotel required to publish a Corporate social responsibility report?
Freq
uenc
y
Yes 9
No 6
15
Yes No
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 Column C

Interpretation: Above chart show that there 6 respondent who state that Black lion hotel not nee
publish corporate social responsibility report. On the other hand, there are 9 participants who state
that it is necessary for Black lion Hotel to publish corporate social responsibility report. Hence, it
clear that Black lion hotel need to publish Corporate social responsibility report so that it can easily
make aware about its activities to make people aware about their initiatives regarding CSR
implementation.
Theme 4 Respondent are highly dissatisfied with training session organised by Black lion
company to enhance the understanding of corporate social responsibility
4.) Are you satisfied with training session organised by Black lion company to enhance the
understanding of corporate social responsibility
Freq
uenc
y
Highly satisfied 2
Satisfied 4
Neutral 1
9
6
Yes
No

Dissatisfied 5
Highly dissatisfied 3
15
Interpretation: From the above chart there are 3 respondent who are highly dissatisfied with the
training session provided by Black lion hotel to its employees while 5 are only dissatisfied. On the
other hand, there is one employee who unable to decide that it is training is beneficial or not. While
there are 4 participant who are satisfied with the training session and 2 are highly satisfied. Hence, it
show that employee are not satisfied with training session so company need to make sure that in
training they get proper guidance for making it effective so that workers can understand the
importance implementation of CSR activities. Further, if company support employee for and give
them proper guidance then it can successfully implement the CSR activities which help in gaining
financial sustainability and competitive advantage.
Theme 5 No discrimination is a social issues for which Black lion hotel should have the policy.
5.) Among given below for which of the following social issues does Black lion hotel
should have the policy?
Freq
uenc
9
6
Yes
No

y
No child lobar 4
No discrimination 6
Wages and benefits 2
Respect for human right 3
15
Interpretation: From the above chart it can be interpreted that there are 6 respondent who state that
for no discrimination is one of the social issued for which company need to have policy. On the
other hand there are 4 participant who state that for no child labour organization have policy while 3
state that respect for human right is one of the social issue for which company should have policy.
There are 2 employees who replied that wages and benefits is a social issue. Hence, it clears that
organization must have policy for no discrimination because many many employees of Black lion
hotel are suffering from this problem and policy help in creating equality among people.
Theme 6: Yes, Black lion hotel require to have a formal environmental policy for
improvement in protecting environment.
6) Does your Black lion hotel required to have a formal environmental policy for
improvement in protecting environment. ?
Freq
uenc
4
6
2
3
No child labor
No discrimination
Wages and benefits
Respect for human right

y
Yes 10
No 5
15
Interpretation: From the above chart it shows that there are 5 responded who state that Black lion
not need to have formal environmental policy in order to make improvement in protection
environment. On the other hand there are 10 participants who state that company should have
formal policy in concern to protect the environment. Hence, majority of employee want that policy
required to make so that hotel can take action for keeping environment polluted free. It help in
building a good image of brand because people are now are more protective for their surrounding
environment. This show that it is important for the organization to make policy and initiate for
keeping environment neat and clean.
Theme 7: Increase in profit is the drivers of corporate social responsibility
Yes No
0
1
2
3
4
5
6
7
8
9
10
10
5
Column C

7.) As per your opinion, what are the drivers of corporate social responsibility?
Freq
uenc
y
Image building 4
Increase in profit 8
Gain competitive advantage 3
15
Interpretation: From the above chart it can be stated that there are 8 participant who state that
increase in profit is a driver of corporate social responsibility. On the other hand there are 4 who
replied that building image of brand is one of the best driver of corporate social responsibility while
3 said that for gaining competitive advantage is a driver of competitive advantage. This show
Corporate social responsibility help in increasing the profit of Black lion hotel. So company need to
initiate different corporate social responsibility report.
Theme 8 Environmental friendly product measure Black lion hotel need to adopt for reducing
environmental impact
Image building
Increase in profit
Gain competitive advantage
0
1
2
3
4
5
6
7
8
4
8
3
Column C

8.) What measure does Black lion hotel need to adopt for reducing environmental impact?
Freq
uenc
y
Environmental friendly product 8
Recycle wastage 4
Renewable energy 3
15
Interpretation: From the above report it can be stated that there are 8 respondent who state that for
reducing environmental impact to make environmental friendly product is way while 3 state that
renewable energy is the best method for protecting the environment. On the other hand 4 employees
state that recycle of wastage is one of the best method for reducing environmental impacts. This
show that Black lion hotel can make environmental friendly product which support in reducing the
negative environmental impacts. If company make product which not harm the organization then it
can easily increase the sale of its product and gain competitive advantage. People want that their
8
4
3
Environmental friendly product
Recycle wastage
Renewable energy

surrounding environment should be neat and clean, if company adopt such measure then it can
easily make good image and improve financial performances.
Theme 9: Environment Protection CSR initiative need to be undertaken by Black lion hotel
9.) What CSR initiative need to be undertaken by Black lion hotel?
Freq
uenc
y
Health 4
environment Protection 8
women empowerment 3
15
Interpretation: Aforementioned chart show that there are 8 respondents who said that environment
protection is one of the CSR initiative which company need to undertake in order to gain
competitive advantage. On the other hand there are 4 participants who replied that health safety is
4
8
3
Health
environment Protection
women empowerment

one also a CSR initiative which company need to undertake by Black lion hotel. While there are 3
who state that women empowerment is best CSR initiative. Hence, this show that company can take
initiate environment protection CSR initiative as it is one of the best for the organization in order to
make good image of brand. Hence, company can take measures for protecting the environment for
improving its financial performance.
Theme 10: A separate department is recommended strategy for CSR implementation at Black lion
hotel
10.) Recommend strategy for CSR implementation at Black lion hotel?
Freq
uenc
y
A separate department 8
Line Department 4
foundation trust 3
15
A separate department Line Department foundation trust
0
1
2
3
4
5
6
7
8
8
4
3
Column C

Interpretations: From the above chart it can be stated that there are 8 respondents who state that
making a separate department for CSR implementation at Black lion hotel is the best strategy. On
the other hand there are 3 who state that foundation trust is one of the strategy which support in
successfully implementation of CSR activities While there are 4 who replied that line department is
the best strategy. Hence, is show that separate department is one of the best strategy for CSR
implementation and Black lion company need to adopt it.
Task 3
P5 Research Methodology
There are different analytical measure which has been undertaken by researcher for conducting
whole research.
 Research design: Research design is very important for the researcher in order to carry out
research in systematic manner. It support in selecting logical patters for starting the
investigation. There are different type of research design such as exploratory, descriptive
and explanatory (Smith, 2015). Further the selection of research design need to be done by
researcher carefully because it impact the finding of study. In this report researcher used
descriptive research design for identifying the effect of CSR activities on Black lion
financial performance.
 Research philosophy: The research philosophy show the different assumption in concern
to research strategy. Further it assists in study and understanding the different hypothesis
and practices. Selection of research philosophy is done on the basis of values and beliefs
which justify the whole research. There are different type of research philosophy that is
realism interpretivsim and positivism (Panneerselvam, 2014). In a positivism research it
contains of highly structured method in which scholar used statistical tools and techniques
for analysing the result. In the present study researcher used interpretivsim which is based
on belief and values. This research philosophy help in understanding the importance of CSR
activities for Black Lion company in order to fulfil responsibility toward the surrounding
environment.
 Research approach: There are two type of research approach which help researcher in
understanding the entire research in systematic manner. This approach is of two kind that is

deductive and inductive. In deductive approach existing theory is tested, then hypothesis is
developed for carrying out whole research (Dumay and Cai, 2015.). On the other hand in
inductive approach new theory is constructed after gathering the information and data of
conducted study. Selection of research approach is done on the basis nature of research
purpose. In the present research scholar used inductive research for deep understand the
positive and negative aspects of Corporate social responsibilities. In inductive research
researcher focus on conducting new theory by collecting the new information with the help
of qualitative techniques.
 Data collection: For carrying out research in systematic manner and for appropriate
outcome researcher need to collect information in concern to problem and issues from which
Black Lion is facing at the time of implementation of corporate social responsibility. In
present research researcher used to collect both primary and secondary information in order
to accomplish the aims and objectives of whole research. In primary research information is
collected which is fresh and new while in secondary research information is collected which
is already published by different publisher. Apart from this there are different method for
collecting primary data such as questionnaire, interview, survey etcs. In this study
questionnaire is used for collecting the information while secondary information is collected
through the books and journals. Questionnaire is prepared on the basis of aims and
objectives so that valid outcome can get of conducted research. It assist in getting
appropriate information in relation to the CSR activities and way to successfully
implementation within the organization (Riedl, Davis and Hevner, 2014.). This also help in
enhancing the level of validity and reliability of entire study. The employees are taken into
consideration for asking the question in concern to different corporate social responsibility
of Black lion hotel.
 Sampling: For sampling there are two type of measure which are used to mean to divide
respondent of research in a proportionate manner (Tarone, Gass. and Cohen, 2013.). In
present investigation researcher take 15 employees of Black lion street hotel for sampling.
Sample random sampling method is used so that employee get equal chance to be selected.
This is appropriate method for sample from large population.
 Data analysis: It is important part of the research project in which all the collected
information need to analysed by using appropriate tools and techniques. It assist in attaining

the aims and objective of research for getting valid outcome. For analysing the information
there are different tools and techniques which can be used by researcher such as qualitative
and quantitative techniques (Taylor, Bogdan and DeVault, 2015). Quantitative techniques is
used by the researcher when it collect information in numeric from and data. In this there are
different statistical tools are applied such as Z test, chi square test, SPSS etc. on the other
hand in qualitative techniques themes and charts are prepared for interpreting the collected
data. In present study qualitative techniques is used for analysing the collected data and
information in concern to Black Lion hotel corporate social responsibilities.
 Ethical issues: Ethical issues are known as moral implication at the time of conducting
entire investigation. There are some ethical consideration which are adopted so that none of
respondent face any ethical issued because of researcher (Mackey and Gass, 2015.). Firstly
approval is taken from respondent who are involved in present research of Black lion Hotel.
P6 Recommendations
With the assistance of the present study it is understood by the researcher that a highly
crucial and vital role is played by CSR activities in the success of any business enterprises. It has
also been found by the researcher that Black Lion has though adopted various measures in the
direction of fulfilling its social responsibilities, there still exists certain areas which needs
improvement. Thus, the following are certain recommendations for the Black Lion, in order to
attain competitive advantage in market on the basis of its CSR activities:
 A separate and distinct team or department shall be developed to carry develop strategies for
CSR activities as well as effectively implement the same at different levels of operations.
This shall in addition, enhance the focus of the company on these activities, thereby
improving the effectiveness with which these are executed.
 Special Training and Development programme shall be designed and conducted to enable
the employees to understand the importance of these activities and different ways of
enhancing the same effectiveness.
 A proper functional feedback mechanism shall be installed to stay appraised with loopholes
existing at different levels of implementation. This shall enable the company to continuously
improve the quality of their services.

 Black lion hotel can make environmental friendly product so that negative impact on
environment can be reduced. Further it also helps organization to build good image of its
Brand in markets.
 Further, Black lion hotel can take make separate department who take responsibility of
implementation CSR activities. It helps in implementing the CSR activities in systematic
manners.
 Employee should be provide training and development facility for making them aware of
CSR activities and for encouraging them to participant in implementation of its. This help
organization in achieving success.

Task 4
P7 Reflection
From the above research it is evaluated that for carrying out research it is necessary to select
appropriate title which is appropriate for study. Then on the basis of aims different objective are
need to made so that aim can be achieved in systematic manner. Further I analysed that there are
different method through which data can be collected and analysed. In present research Black Lion
hotel is implementing the corporate social responsibilities in order to understand gain competitive
advantage. For this purpose there are different kinds of information which is collected by researcher
that it primary and secondary in order to get valid outcome. It also evaluated that Gantt chart need
to framed with proper research activities and its time for for completion of each activity. Further I
also understand the method of preparing Gantt chart and its uses for carrying out research. After
preparing the Gantt chart it is necessary to monitor it regularly so that if any changes required then
it can be made on time. For collecting the information primary method is used in which information
is collected through survey and question asked from selected respondents. I also understand the
method of constructing the question on the basis of aims and objectives. Apart from this there are
different techniques for analysing the data such as qualitative and quantitative which help in getting
valid outcome in accordance to its objective. I also understood the way of preparing themes and
chart on the basis of result of survey. It help in interpretation the collected information in systematic
manner. The qualitative technique is very effective which help in analysing the result effective
manner. This support in finding out the research.

References
Books and Journals
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International Publishing.
Cao, X., 2017. Corporate Social Responsibility. In Fair Development in China(pp. 119-134).
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Carroll, A. B., 2015. Corporate social responsibility. Organizational Dynamics. 44(2), pp.87-96.
Cha, M. K., Yi, Y. and Bagozzi, R. P., 2016. Effects of Customer Participation in Corporate Social
Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty. Cornell Hospitality
Quarterly. 57(3), pp.235-249.
Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to
finance. Strategic Management Journal. 35(1), pp.1-23.
Dumay, J. and Cai, L., 2015. Using content analysis as a research methodology for investigating
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