logo

[PDF] The Importance of Marketing Strategies 2022 - Desklib

17 Pages4329 Words985 Views
   

Added on  2021-04-24

About This Document

The present report focuses on the significance of marketing in the present day business. Marketing refers to the activities of the organizations that are associated buying as well as selling of goods and service. This basically involves different activities such as advertising, selling and delivering goods to the customers. Design of products is also considered as one forms of marketing since it helps to match the products of the company to the requirement of customers. This study also analyzes on the potentiality of the marketing practices in today’s business world.

>> Get more study resources on Importance of Marketing Strategies

[PDF] The Importance of Marketing Strategies 2022 - Desklib

   Added on 2021-04-24

ShareRelated Documents
Running head: MARKETINGMARKETINGName of the StudentName of the UniversityAuthor’s Note
[PDF] The Importance of Marketing Strategies 2022 - Desklib_1
1MARKETINGExecutive SummaryThe present report focuses on the significance of marketing in the present day business.Marketing refers to the activities of the organizations that are associated buying as well as sellingof goods and service. This basically involves different activities such as advertising, selling anddelivering goods to the customers. Design of products is also considered as one forms ofmarketing since it helps to match the products of the company to the requirement of customers.This study also analyzes on the potentiality of the marketing practices in today’s business world.As the enterprises in this century are operating in the competitive business environment, theyadopt different marketing practices for promoting the product in the market. The enterprises intoday’s world adopt different marketing activities and also realize power of marketing approachin order to create as well as maintain reputation, demand and competition. However, effectivemarketing practices help the companies to create good brand, develops the product, build goodrelationship with the customers, attain reputation in the marketplace and gain competitiveadvantage over their rivalries. In this report, the analysis has been done on the Donald B, who is a new entrant inAustralia chocolate industry. This player has two stores situated in Melbourne and thus wants toits spread the brand awareness in order to expand the business in global market. In order toanalyze the market, the chocolate industry of Australia is also explained in detail. Being the newplayer in this industry, he faces huge competition from its competitors regarding price, designand packing of the product, customer service and so on. The competitive situation in thechocolate market of Australia is seen to be mainly dominated by the both the domestic as well asinternational competitors including, Cadbury, Mondele, Lindt, Nestle, Coles and Woolsworthand so on.
[PDF] The Importance of Marketing Strategies 2022 - Desklib_2
2MARKETINGEach of this company adopts different marketing strategies in order to target theirconsumer segment and achieve success in the business. They even changes the taste and designof the chocolate and other products based on the preferences of their customers. This helps themto attract as well as retain their customers and thereby gain their trust. The segmentation of theAustralian chocolate market has been done based on three categories that includes- milkchocolate, dark chocolate, white chocolate etc depending on the suitability of all age groups.However, the positioning as well as targeting in the market differs among these chocolate brands.The chocolate companies operating in this industry also analyzes their target market beforemanufacturing and launching any new product. This report however focuses on the importanceof market analysis and the areas that Donald B must cover before producing the product. Inaddition to this, the behavior of buyers associated with fast and low calorie food is also discussedin this study. Furthermore, the analysis on microenvironment and macro environment is alsohighlighted in this report in order to assess the threats that Donald B might face in future. In fact,this analysis helps to understand the possible factors that influence the environment of thebusiness.
[PDF] The Importance of Marketing Strategies 2022 - Desklib_3
3MARKETINGTable of Contents1 Introduction...................................................................................................................................42 Analysis of the market..................................................................................................................4Segmentation of the market.............................................................................................................6Key Vendor Analysis...................................................................................................................6Competition Benchmarking.........................................................................................................62.2 Microenvironment...............................................................................................................112.2.1 Suppliers and manufactures..............................................................................................112.2.2 Publics...............................................................................................................................112.2.3 Competitors.......................................................................................................................112.3 Macroenvironment...................................................................................................................133 Conclusions.................................................................................................................................15References......................................................................................................................................16
[PDF] The Importance of Marketing Strategies 2022 - Desklib_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Donald B Marketing Strategy
|16
|4219
|394

Marketing Plan for Donald B Company
|18
|4671
|174

Strategic Marketing: Business Assignment
|16
|4157
|180

Marketing Strategies for Donald B: Micro and Macro Environment Analysis
|14
|4082
|478

Impact of the Application of the Marketing Mix on Consumer Behavior
|17
|4452
|51

The Importance of Consumer Behavior in Marketing
|17
|4138
|57