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Importance of Urban Tourism Activities in Development of London : Report

Added on - 23 Jul 2020

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SIGNIFICANCE OF URBAN TOURISMACTIVITIES IN DEVELOPMENT OFLONDON CITY1
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CHAPTER 1: INTRODUCTION1.1 Background of studyIn the modern era, with the growth and development of new destination in the world’stourist market, the cities could be seen as a permanent attracting factor for tourist. Tourism is animportant part of the economy for most of the countries because it provides many benefits likeemployment opportunities, further area for development, etc (Lee, Lee and Ham, 2013). Alongwith this, it has a positive effect on the destination development and unplanned developmentwhich leads to have many negative effects on the destination. However, increases in tourismactivity have put significant impact natural, the social and economic environment of thedestination. Urban tourism leads to give an brief of development and various types of tourismactivities which provide benefit to the communities and increasing effective functioning. It helpsin motivating the modification of some new cultural and commercial facilities and improved itwhich can be used for both tourist and residents. This research is purly based on the Analysis ofthe importance of urban tourism activities in the economic development of London City. Urbantourism activities help in bringing significant benefits such as new investment possibilities,creating new workplaces, etc.1.2 Research problemFor nations it is important to focus on economic growth and development. It is importantto improve urban tourism activities so that large number of people can be attracted toward newdestination of London (Mistilis, Buhalis and Gretzel, 2014).. There are various factors which canmotivate tourist to visit London. It is essential to make them aware about new tour activities anddestination where they can visit and enjoy. Urban tourism provides overview of the cities inwhich people visit. Tourist are mainly attracted from different cultural in particular city, naturalresources, museum etc1.3 Chapter structureAt the time of undertaking research, it is necessary to follow a systematic pattern byobeying a well-managed and appropriate structure. This structure can be shown in the followingchapter which can be undertaken by the investigator as a part of the research. Here, below are thefollowing chapters:3
Chapter 1: Introduction– In first chapter, straight information related to the selectedtopic will be provided. This will include an overview of the chosen topic with specificgoal and objectives. Further, research problem will be described and at the end of thechapter, different types of tools and techniques will be discussed.Chapter 2: Literature Review– In the next chapter, there is details information whichis related to the factors which motivate people to visit London will be discussed. Further,the areas of Westminster to access transport getting around the destination will befocused. The entire chapter will lay emphasis on covering aim and objectives of theinvestigation. The complete published work will be incorporated which is written bydifferent authors.Chapter 3: Research Methodology– In research methodology chapter, all the detailedinformation related to the tools and techniques will be provided. Along with this,validation of the technique which is used in the study will be provided. This chapter willalso include limitations and ethical considerations and all the resources which are used bythe investigator.Chapter 4: Data Analysis and Findings– All the results of collected information willbe presented in this chapter.Chapter 5: Discussion and conclusion– Discussion will be done on the basis ofcollected information. At last, the conclusion will be derived from the result and data andrecommendations will be also provided.RESEARCH OBJECTIVESAim: “To analyse significance of urban tourism activities in economic development of LondonCity”.On the basis of provided aim below are prepared following objectivesObjectivesTo determine the encouraging factors that motivates people to visit London.To understand the ways in which the Westminster location and its nearby destinationstends to attract the tourists with assistance of 6 A's.To demonstrate ways through London can remain the top tourist destination in the futureRESEARCH QUESTIONS4
In the research right question, right formulation plays essential role because it support inbuilding a strong framework. In this research, right questions which are formulated veryaccurately which are as followsHow to determine the encouraging factors that motivates people to visit London?What are the ways in which the Westminster location and its nearby destinations tends toattract the tourists with assistance of 6 A's?How to demonstrate ways through London can remain the top tourist destination in thefuture?1.4 Focus and purposeThe present research is carried out with the main purpose of analysing the significance ofurban tourism activities in economic development of London City. The main reason of thisresearch is to analyse and fill the gap which is left by previous researcher on the selected topic.Many research has been performed prior on the importance of urban tourism activities ineconomic development (Moscardo and Murphy, 2014). A relationship between both of this wasalso revealed in many works. It is effective to improve destination which assist in influencingtourist to visit London. It is because with the various development in the technology it becomeeasy for tourist to travel longer distance. Hence this concept is effective in travel and tourismindustry. It can be stated that for the growth of economy it is essential to attract large number oftourist to travel London destination.1.5 Framework and analysisIn entire research collection of the information from different sources is anessential step from reliable sources. It helps in providing a valid outcome which helps in drivingappropriate conclusion. Here below are the various steps in this regard.Design of research– For the current investigation, descriptive research design will beused. It will support in describing the population which is covered in the study.Research approach– For the present research, inductive approach will be used. Itfocusses on moving from specific information to general. The present research is onanalysing the significance of urban tourism activities in the economic development ofLondon City. This will lead to the identification of understanding urban tourism and itsimpact on economic development.Research philosophy– By the researcher, interpretivism philosophy will be used.5
Techniques of research– Qualitative technique is used by the scholar for the presentresearch.Method for data collection– The current investigation is based on analysing thesignificance of urban tourism activities in the economic development of London City.Therefore, both primary and secondary methods will be used by the investigator. Inprimary, survey will be conducted in which questions will be asked from a tourist whovisited London. On the other side, secondary information will be collected from differentsources such as books, journals and articles.Sampling technique– With respect to determine the present research, sample size takenby the researcher is 30 in which UK tourists participate in this aspect. In order to get validinformation and research, the researcher will get insight knowledge that is useful forfurther study.Analysis of data– To analyse the collected information, qualitative technique will beused by the researcher. Here, thematic approach will be selected to analyse thesignificance of urban tourism activities in the economic development of London City.6
.1.6 Potential significanceThe current research is important in terms of developing understanding related tosignificance of urban tourism activities in economic development of London. It will help inidentifying the role of Urban tourism in order to grab attention of large number of tourist. Alongwith this area which need to be improve so people can easily visit London need can be analysed.The present research will provide potential significance to the following areas:Travel and tour company will be provided assistance from this research. They willunderstand different tour packages which can be provided to tourist that can attract them.The investigation will helpful for the academicians who are preparing for Ph.D indeveloping a depth understanding related to the significance of urban tourism activities ineconomic development.It will also provide assistance to the analyst in order to prepare on the overview ofsignificance of urban tourism activities in economic development.7
CHAPTER 2: LITERATURE REVIEW2.1 IntroductionIn the present scenario of the world, there are various types of researches which arecarried out by a researcher on the similar topic. Literature review chapter will provide in-depthunderstanding related to the selected topic. Along with this, more focus will be given on theimportance of urban tourism with respect to a developed economy. So the complete informationin this section is gathered from secondary sources and they act on basis of which further study isbeing carried out. Along with this, in this chapter, opinion of different authors will be criticallyevaluated. Hence, it helps in building theoretical base on the subject under the study. Therefore,this chapter will include factors which motivate tourists to visit London. While performing thisactivity, how London can become the top destination in the future is being analysed in thisreport.Importance urban tourism activities in economic development of London CityAs per the view ofFishman and Watson, (2015)there are various factors which lead tomotivate people to visit London. Museum, park, theatre, natural park et. it is important forgovernment to keep maintain the beauty of London in order to increase the number of visitors.For this purpose, improvement can be made and more accommodation facilities can be providedto customers by hotels which help retaining them.Streimikiene and Bilan, (2015)argued thatGovernment lead to play significant role in respect to growth and development of the city. It isimportant to develop proper infrastructure and try to keep natural beauty maintain.Urban tourism is known as the term which describes various tourist activity in which cityis considered as the main destination and place of interest. It is one of the old form and verycomplicated. Walkowitz, (2013), stated that tourism in the cities are highly connected withimplementation of new technology and growth. City can provide large number of products andservices which become a main object as it is demanded by most of the people in tourism market.Product which are offered by city to tourist can be anything material and non-material such asspecific location (Museum, religious, entertainment etc.) There is dynamic effect of urbantourism in the economy as it provides employment opportunity and help in growth anddevelopment. Cook, (2014) argued that tourism not only supports the economy of a city but it isalso accountable for socio-culture impact on the people. At the time when tourism help in8
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