This essay focuses on the Silver Line telephone friendship service and its impact on promoting health and wellbeing in the UK's ageing population. It discusses the evidence linking social isolation and loneliness to various health conditions and how the Silver Line helps combat these issues. The service offers a friendship service, signposting service, and empowering service via helpline, Silver Line friends, KIT, caller care, and Silver Circles. The essay concludes that the Silver Line is a successful method in accessing the loneliest and socially isolated individuals.