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I.Executive Summary II.IntroductionIII.ObjectivesIV.HistoryV.National Pilot LaunchVI.Corporate Governance, Mission, Vision and stakeholders of The Silver LineVII.The Silver Line’s Organizational StructureVIII.Environmental analysis to analyze the viability of this expansionIX.PESTLE analysis in checking Viability of ExpansionX.Challenges while fundraising XI.Recommendations for managing this Expansion
Executive SummaryThis report covers external & internal environment, resources surrounding Silver Line UK. The core emphasis lies in the strategy planned & involved in key analyzing company’s strength & competence.The Silver Line UK was established to support lonely and isolated older people. With a trained staffs it provides care which supports free laugh & cry through helpline. Silver UK with key vision to serve more & expand in a new place, the funds utilized from the clients & other donors should be well aligned with the vision & mission of the organization. A PESTLE analysis was done in the new area ‘London Borough of Haringay’ for Silver UK to set up.IntroductionThe Silver Line Organization is a charity serves isolated elderly in the UK accessible seven days a week, 24 hours a day. As a background Silver UK is a charity which offers a free confidential telephone helpline which provides support, care, guidance, offering information & friendship to older people in the United Kingdom. It is limited by guarantee. It was established on the foundation of helping & providing a free consult to older people who are lonely & has no one to take care off. Since the organization is a charity types hence operational & communication with the board of trustees to the clients to stakeholders & community needs to serve long term perspective goals. The fundraised through the client or via public has to be judiciously used while expanding in a new city or division. In-depth analysis was done on London Borough of Haringay to conclude if the expansion plans of Silver UK is sustainable & viable from a long term perspective.ObjectivesSilver UK helpline was established on the below objectives & aims: To be best available helpline which provides solace to older peopleTo provide healthy support & adviceRequested callers to be redirected to the local groupsOffer information & regularfriendshipcalls and servicesTo guide & protect those who fall in an abuse trapand feel neglectedTo offer free laughs, cries, share sorrows, misery & provide a breakthrough for elders who are imprisoned with emotionsTo recruit more people/trained staff that could do counsel, guide & do a brief, continuous weekly/routinely follow ups with the older people to make them emotionally stable & spread happiness. The identified callers for a better resolution will directed to organizations such as Contact the Elderly,Samaritans,WRVSor theTownswomen's Guild.
HistoryEsther Rantzen after the death of her husband felt aloof , lonely & understood the misery of millions of similar aged people. To support such cause she first established ChildLine for lonely & depressed Childs in 1986. Later in her life stages she also wrote the despair & grief of lonely old age elders who could do not share have anyone to share their emotions & are left to grief. It was described as creepy which loses one confidence.Rantzen and MP Burstow are listed among the trustees of The Silver Line helpline & the CEO ofThe Silver Line is Sophie Andrews. The helpline is a charity registered in the UK under registration no. 1147330.National Pilot launchThe Silver Line was launched nationally on 25 November 2013 with a funding of £5 million by the Big Lottery Fund to provide services to needy people. It was widely prompted through media, Open with a 24 hours service to counsel & help isolated old age.Surveys was done to check effectiveness & initially 11,000 calls recorded in just 2 weeks & touched a millionth call this year. Through telephone chat services volunteers/staff were able to elude 84% of old age loneliness.Corporate Governance, Mission, Vision and stakeholders of The Silver LineThe Silver Line was established to on strong grounds governed by board of trustees & it was incorporated as a company limited by guarantee. It is registered as a charity in England and Wales on 18 May 2012 and its registered number is 1147330. The Silver Line Helpline Enterprises Limited was formed as a trading subsidiary and incorporated at Companies House in August 2014 (The Centre for Social Justice, 2013). CEO, small staff & trustees regularly meet todetermine the strategic direction, operations, issues/tasks handled by the Charity. They decide budgeting, planning & risks mapped while handling routine, important tasks/issues in parameterswith the framework set by board meetings. It gets approved by each member within the governing body, CEO, staff & by finance and governance subcommittees. The Finance and Governance Committee & Remuneration Committee measures risk & litigation while mapping monthly/weekly financial reports, reviewing new/old budgets, financial controls and judging the objectives set out in the Charity’s business plan. It reviews Governance manual & make sure Charity adheres to written policies. On areas such as Vulnerable Beneficiaries, Risk Management, Conflicts of Interest Volunteer Management and Complaints Handling. Yearly all the committees & sub committees reviews financial controls & map key success of strategically planning & execution done. The various committees/sub committees formed CEO reports to them, reviews & roll out a CEO report to plan out things. The board meets four times along with Finance & Governance committee. Authority & responsibility is delegated to the Committee on specific items. The review analysis, management of risks is done periodically & approved by the trustee’s board. The Charity identifies reviews and takes appropriate actions to lower risks as per the skills set of the governance.Incase of new nominees open recruitment process is done by Nominations Committee. Trainings,induction programs is conducted for the new trustees before at least one of the board meetings &
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