Contemporary Developments in Business and Management Assessment

Contemporary
Developments in Business
and Management
Assessment

Table of Contents
ABSTRACT.....................................................................................................................................1
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
Brief overview of primary external influences along with importance of each that are
subjected with company...............................................................................................................2
TASK 2............................................................................................................................................6
Analysis of relevance of theme to company and the ways it influences policies as well as
decision making ..........................................................................................................................6
Critical evaluation related to effectiveness of organisational response.......................................9
Areas of improvement................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

ABSTRACT
The project is enclosed with two parts wherein first part is concerned with primary
influences and second part is related to selection of particular theme that is marketing
communication mix. Within the report, external influences are analysed by using suitable
frameworks. For this, PESTLE analysis and Porter's five force analysis are used with brief
explanation of particular importance of each for the entity. Moreover, marketing communication
mix theme is chosen for analysing relevance with the company, influences on policies and
decisions. It also evaluates effectiveness of business response along with demonstration few
improvement areas in context to BBC.
1

INTRODUCTION
Contemporary development is mentioned to enhancements within trends together with
techniques in all business units. In other words, it is one of procedure that alleviate management
in analysing that integration of human life within organisational levels are in systematic manner
or not (Dave, 2017). When business managers plan effective execution of operations, it is crucial
for them to consider contemporary development aspects for accomplishing objectives on time.
The project assessment is based on BBC which is British Broadcasting Corporation that provides
public broadcasting services which was established by John Reith. The considered company
have largest addition to lost varied portfolio of services, channels, programmes and networks
through which it provide its services worldwide by using television, magazines, radio and online
mediums. The headquarters of the considered entity are situated in London, UK. The project
covers overview about primary external analysis that are subjected to company and the theme
that is chosen for the assessment is Marketing Communication Mix. Further, the theme relevance
to selected organisation and the ways they influences policies as well as decision making are
analysed. In addition, evaluation of response of company and areas for improvement are
demonstrated within the assessment.
TASK 1
Brief overview of primary external influences along with importance of each that are subjected
with company
The British reputed public service broadcaster named as BBC is headquartered at
Westminster, UK which performs activities worldwide so to serve mass population with
provisions of high quality, distinctive addition to impartial outputs that improves awareness,
educate and entertain (De Roo and Miller, 2019). Primary external influences are said the factors
that impact or influences business and its operations. For executing all broadcasting activities, it
is essential for administrative team to properly analyse external environment addition to
surroundings. Through it, the elements, dimensions or factors that impacts unfavourable can be
analysed, identifies and effective strategies are framed to deal with all. For the purpose of
analysing external influences, PESTLE analysis additions to Porters’ five force analysis are
conducted in context to BBC.
PESTLE Analysis
2