Airline Communication Strategies
Added on 2020-03-23
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Running head: SINGAPORE AIRLINESSingapore AirlinesName of the student:Name of the university:Author note
1SINGAPORE AIRLINESExecutive SummaryThis business report has looked into the communication hierarchy prevailing in the aviationindustry with special reference to Singapore Airlines. The communication issues which generallyarise in the organization have been discussed and the recommendation has been provided forSingapore airlines to improve their communication structure. They can use differentcommunication models and theories to prevent the issues inside the organization. With respect tothe style of communication going on in the aviation industry the Singapore Airlines can modifytheir services.
2SINGAPORE AIRLINESIntroductionSingapore Airlines Limited is the standard carrier airline of Singapore. It startedoperating in the year 1972. The main hub of the airlines is the Singapore Changi Airport.Singapore airlines fly in and around 64 destinations all over the world with a fleet size of 113.Temasek Holdings is the parent company for Singapore airlines. The subsidiaries of the airlinesinclude Budget Aviation Holdings, SilkAir, Singapore Airlines Cargo and SIA EngineeringCompany. The company uses the slogan ‘a great way to fly’. For their corporate branding, theairlines use Singapore Girl as the pivotal figure (Allen and Starr 2017). This business report will look into the communication hierarchy of Singapore Airlinesand its effectiveness in improving the organizational performance. In the course of this report,the communication theories and models will be analyzed which were used in the organization asa part of their communication hierarchy. There will be few primary themes on the basis of whichthe business report will be analyzed such as the leadership and management communicationstyles, interpersonal skills, team and group dynamics and work culture. But there are still someareas in which the company needs to work upon for improving their communication hierarchy(Angerer 2015). Background informationTo discuss about the communication hierarchy of Singapore airlines, the communicationissues in the organization needs to be focused on. It has always been a critical issue in the aspectsof human interaction and the aviation industry is no exception. In the particular case of aviationsector, the miscommunication in the organization can lead to severe outcome. To fulfill thepurpose of conveying important and essential information and instructions between the cabincrew and the air traffic controller, communication is of utmost importance (Chao and Kao 2015).Singapore airline is one of the major means of transportation in the contemporaryenvironment as aviation is the fastest mode of transportation saving a great deal of time andeffort of the passengers. Moreover, the increased effect of globalization has made this particularmode of transport an essential one. Lack of communication, miscommunication and conveyingwrong information have been identified as the primary factors in the Singapore airlines industrythat need to be worked upon (Chen, Liu and Guan 2015).
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