Corporate Strategy for SIS: International Expansion Prospects and Competitive Strategy

This presentation discusses the corporate strategy of SIS, a fashion designing company in New Zealand. It covers their vision, mission, business objectives, international expansion prospects, reasons for expanding to Thailand, external and internal business analysis, competitive strategy, and industry trends. The presentation also includes references for further reading.

CORPORATE STRATEGY

INTRODUCTION TO SIS
Established in the last five years
Have many branches in big Cities of New
Zealand
The branches have various departments
Specialty- wedding dresses
Target audience- young generation

VISION OF SIS
To be the best fashion designing company in
New Zealand
To support their customers in the best ways
so they can gain the trust of the customers

MISSION OF SIS
To arrive to the selling goals in the fashion
market
To reach their sustainability markets and
provide the customers with the best selling
experience with best product quality
To expand their business to the international
markets

BUSINESS OBJECTIVES OF SIS
To become the country leaders in the fashion designing
industry in New Zealand
To perform to their best by satisfying the needs of the
customers
To improve their growth rate by the international
standards
To enhance their logistics service solutions to a greater
deal

INTERNATIONAL EXPANSION PROSPECTS
good potential to grow in the international
market
team members and other employees are quite
skilled
they are keen to expand into the international
market for the best interest

REASONS FOR EXPANDING TO THAILAND
Thailand
one of the leading fashion hubs in Asia
Innovation in culture
Free Trade Agreement (2005)

EXTERNAL BUSINESS ANALYSIS
Culture
 Religion
 Ethnicity
 Language
Administrative
 Legal policies
Economic
 foreign market expansion like firm strategy, soft infrastructure, developing markets,
higher income rates, market profitability

INTERNAL BUSINESS ANALYSIS
Strength
Good brand presence in home country
Weakness
Safety stock is very low
Opportunity
Potential for market growth
Threats
Competition is very high in fashion market

COMPETITIVE STRATEGY
good inventory management for
sustainability
Effective solutions to the problems
Strong distribution channels

BEST INDUSTRY TRENDS
Rebooting the globalization
Growing competition

REFERENCES

Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Johnson, G. (2016). Exploring strategy: text and cases. Pearson Education.
Kumar, V., Gaur, A. S., & Pattnaik, C. (2012). Product diversification and
international expansion of business groups. Management International
Review, 52(2), 175-192.
Madsen, T. L., & Walker, G. (2015). Modern competitive strategy. McGraw Hill.
Navarro-García, A., Arenas-Gaitán, J., & Rondán-Cataluña, F. J. (2014). External
environment and the moderating role of export market orientation. Journal of
Business Research, 67(5), 740-745.
Slack, N. (2015). Operations strategy. John Wiley & Sons, Ltd.
Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the
fast fashion industry: An analysis of corporate reports. European Management
Journal, 32(5), 837-849.
Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the
fast fashion industry: An analysis of corporate reports. European Management
Journal, 32(5), 837-849.