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Situation Analysis of Organization | Assignment
13 Pages1884 Words379 Views
Added on 2020-03-07
Situation Analysis of Organization | Assignment
Added on 2020-03-07
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Running Head: SITUATIONAL ANALYSIS 1Situational AnalysisNameDate
SITUATIONAL ANALYSIS2Executive SummarySituational analysis is critical for better management of every business organization. It helps understand the current state of the business and therefore, be able to formulate the right strategiesfor adoption. This paper focusses on Share the Dignity Organization, one of the Australian charitable companies specializing in helping the needy and homeless women by giving them sanitary pads. The paper analyzes its internal and external environment, reveals its competitors, its consumer needs, its marketing mix, and social media and digital strategies that the organization has embraced.
SITUATIONAL ANALYSIS3Table of ContentsIntroduction......................................................................................................................................4Micro environment..........................................................................................................................4Macro-Environment.........................................................................................................................6Company Analysis...........................................................................................................................7Competitor Analysis`.......................................................................................................................7Consumer Analysis..........................................................................................................................8Marketing Mix Analysis..................................................................................................................8Website Analysis.............................................................................................................................9Social Media Audit..........................................................................................................................9Digital Tactics of Share Dignity......................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
SITUATIONAL ANALYSIS4IntroductionCurrently, charitable organizations have taken root in the world helping people of different needs. Successful management of these companies demands a better understanding of their state of operation through situational analysis. This helps the management to take the right strategies such as appropriate digital strategies that are likely to impact positively to the company. This analysis of Share the Dignity organization provides a vivid understanding of the organization’s environment and the current strategies that it has embraced thus helping the management make the right decisions (Charles, 2012).Micro environmentThe micro environment of Share Dignity Organization can be best analyzed through Strength Weaknesses Opportunities Threats analysis tools (SWOT Analysis). Firstly, the as a nonprofit organization, Share Dignity enjoys many advantages such as tax exemption, which reduces their cost of running business, besides the organization gets revenue from online donations (Chermack & Bernadette, 2007). Also, the volunteer staff helps the team to cut down the costs thus giving it a competitive advantage over others. Some of the weaknesses of Share Dignity include budget problems where the organization has to merge the salary scale with profitmaking companies for its non-volunteer workers. The opportunities for the company include accessibility to grants and also many potential partners. Regarding threats, the organization suffers risks of economic crises because it relies on the consumer’s cash outflows.
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