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Situation Analysis of Organization | Assignment

Added on - 07 Mar 2020

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Running Head: SITUATIONAL ANALYSIS1Situational AnalysisNameDate
SITUATIONAL ANALYSIS2Executive SummarySituational analysis is critical for better management of every business organization. It helpsunderstand the current state of the business and therefore, be able to formulate the right strategiesfor adoption. This paper focusses on Share the Dignity Organization, one of the Australiancharitable companies specializing in helping the needy and homeless women by giving themsanitary pads. The paper analyzes its internal and external environment, reveals its competitors,its consumer needs, its marketing mix, and social media and digital strategies that theorganization has embraced.
SITUATIONAL ANALYSIS3Table of ContentsIntroduction......................................................................................................................................4Micro environment..........................................................................................................................4Macro-Environment.........................................................................................................................6Company Analysis...........................................................................................................................7Competitor Analysis`.......................................................................................................................7Consumer Analysis..........................................................................................................................8Marketing Mix Analysis..................................................................................................................8Website Analysis.............................................................................................................................9Social Media Audit..........................................................................................................................9Digital Tactics of Share Dignity......................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
SITUATIONAL ANALYSIS4IntroductionCurrently, charitable organizations have taken root in the world helping people ofdifferent needs. Successful management of these companies demands a better understanding oftheir state of operation through situational analysis. This helps the management to take the rightstrategies such as appropriate digital strategies that are likely to impact positively to thecompany. This analysis of Share the Dignity organization provides a vivid understanding of theorganization’s environment and the current strategies that it has embraced thus helping themanagement make the right decisions (Charles, 2012).Micro environmentThe micro environment of Share Dignity Organization can be best analyzed throughStrength Weaknesses Opportunities Threats analysis tools (SWOT Analysis). Firstly, the as anonprofit organization, Share Dignity enjoys many advantages such as tax exemption, whichreduces their cost of running business, besides the organization gets revenue from onlinedonations (Chermack & Bernadette, 2007). Also, the volunteer staff helps the team to cut downthe costs thus giving it a competitive advantage over others. Some of the weaknesses of ShareDignity include budget problems where the organization has to merge the salary scale with profitmaking companies for its non-volunteer workers. The opportunities for the company includeaccessibility to grants and also many potential partners. Regarding threats, the organizationsuffers risks of economic crises because it relies on the consumer’s cash outflows.
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