Situation Analysis of Tesco Express SITUATION ANALYSIS

Running head: SITUATION ANALYSIS
Situation Analysis of Tesco Express
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1SITUATION ANALYSIS
Table of Contents
Component 1:...................................................................................................................2
1. Summary.................................................................................................................. 2
2. Analysis.................................................................................................................... 2
3. Ideas for action.........................................................................................................7
4. Conclusion................................................................................................................7
References.......................................................................................................................8

2SITUATION ANALYSIS
Component 1:
1. Summary
The report is based on examining the production processes of Tesco Express,
which is the sub brand of Tesco Plc. It is the largest market in UK where it is operated
under four of the banners such as Extra, Superstore, Metro plus Express. Tesco
Express shops are stocking mainly foods like fizzy drinks; biscuits processed food
chocolates, crisps as well as sweets and required to maximize the revenue. The
location of the company is in Cranford, Bath road (Tesco plc 2016). The stores are
located in city centre districts, smaller towns plus villages. In the year 2010, Tesco was
working on price of Tesco Express; charge more into the Express branches as
contrasted to normal branches. In UK, the total stores of the selected company are
calculated to be 277.
The vision of Tesco Express is: “gaining modern and innovative ideas and
growing business full of opportunities and earning loyalty from the customers and
communities”. The mission of the company is: “We make what matters better, together”.
The core business value of Tesco Express is to provide better quality of life and easier
technique of living style to the target consumers (Tesco plc 2016). The targeted
customers are needed higher quality of services and business value which is delivered
by the organization.
2. Analysis
According to Gurel and Tat (2017), situation analysis is performed on the
business case of Tesco so that the researcher can determine both inner as well as
outer surroundings of the commerce organization along with business environment of
selected organization. The list of situation analysis tools are categorized as below
based on Tesco Express, a sub brand of Tesco Plc.
SWOT analysis: This tool is used to determine internal as well as outer business
surroundings of Tesco Express. It is used to identify strengths as well as opportunities
that the company is facing into their internal business operations. It is basically