Situational Analysis of Castlegar Sculpturewalk

Running Head:SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
Name of the Student:
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1SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
SWOT analysis
Strength Weakness
 Getting more support from the
sponsorship.
 Gathering more artists to participate in
Castlegar Sculpture walk.
 Increasing the lease up to 50% (art-
bc.com, 2019).
 There is huge increase in the sales
growth.
 Steady expansion with more than 30
artists in Canada.
 Strong corporate governance
framework with elaborate
organisational structure
(sculpturewalkcastlegar.com, 2019).
 Consider to be one of the leading art
forums.
 Encouraging high quality and attractive
art works regionally.
 Positive reputation in local and regional
areas.
 Lack of marketing plan for sponsorship
perturbs the event planning..
 Lack of clear business plan to develop
the programs.
 High dependency on the stakeholders.
 Absence of effective evaluation of the
activities.
 Not so good inventory management
practice for providing standard facilities
(kootenayrockies.com., 2019).
 Complex organisational structure slow
down effective decision making.
 Lack of communication between
different departments.
 Absence of board orientationobstructed
the decision making.
 Bereft of any change in marketing plan.
 Lack of alternative strategic planning to
compete in market (art-bc.com, 2019).

2SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
 People’s Choice Award for democratic
community involvement.
Opportunity Threats
 Development in the art exhibition
related industry domestically and
internationally.
 Expansion both regionally and
internationally.
 Getting sponsorship due to attractive
event planning.
 Progress in maximisation of artists.
 Influencing the local tourism positively.
 Membership development through
volunteer and donations
(kootenayrockies.com., 2019).
 Integration of arts through corporate
branding.
 Facilitating winner’s award price to
encourage local artists.
 Fostering better community
development plan
(sculpturewalkcastlegar.com, 2019).
 Incorporating the local communities in
 Intense competition among artists
hampering the motives of the
exhibition..
 High competitiveness within different
communities.
 Lack of maintenance facilities for the
work of arts.
 Absence of encouragement within the
local artists planning framework
(castlegar.ca., 2019).
 Volatile support from the sponsors
creates enormous problem in
expansion.
 Lack of government support to bolster
the program.
 Bereft of any mechanism to incorporate
the stakeholders effectively.
 Mostly depended on grants, therefore
creating high risks.
 Lack of legal proceedings to reserve the