Situational Analysis of Castlegar Sculpturewalk

This document provides a situational analysis of Castlegar Sculpturewalk, including a SWOT analysis, VRIO analysis, and strategic formulation map. It discusses the strengths, weaknesses, opportunities, and threats of the organization, as well as its reputation and image. The document also explores the potential outcomes and characteristics of leveraging the positive reputation and branding of Castlegar Sculpturewalk.

Running Head:SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
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1SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
SWOT analysis
Strength Weakness
 Getting more support from the
sponsorship.
 Gathering more artists to participate in
Castlegar Sculpture walk.
 Increasing the lease up to 50% (art-
bc.com, 2019).
 There is huge increase in the sales
growth.
 Steady expansion with more than 30
artists in Canada.
 Strong corporate governance
framework with elaborate
organisational structure
(sculpturewalkcastlegar.com, 2019).
 Consider to be one of the leading art
forums.
 Encouraging high quality and attractive
art works regionally.
 Positive reputation in local and regional
areas.
 Lack of marketing plan for sponsorship
perturbs the event planning..
 Lack of clear business plan to develop
the programs.
 High dependency on the stakeholders.
 Absence of effective evaluation of the
activities.
 Not so good inventory management
practice for providing standard facilities
(kootenayrockies.com., 2019).
 Complex organisational structure slow
down effective decision making.
 Lack of communication between
different departments.
 Absence of board orientationobstructed
the decision making.
 Bereft of any change in marketing plan.
 Lack of alternative strategic planning to
compete in market (art-bc.com, 2019).

2SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
 People’s Choice Award for democratic
community involvement.
Opportunity Threats
 Development in the art exhibition
related industry domestically and
internationally.
 Expansion both regionally and
internationally.
 Getting sponsorship due to attractive
event planning.
 Progress in maximisation of artists.
 Influencing the local tourism positively.
 Membership development through
volunteer and donations
(kootenayrockies.com., 2019).
 Integration of arts through corporate
branding.
 Facilitating winner’s award price to
encourage local artists.
 Fostering better community
development plan
(sculpturewalkcastlegar.com, 2019).
 Incorporating the local communities in
 Intense competition among artists
hampering the motives of the
exhibition..
 High competitiveness within different
communities.
 Lack of maintenance facilities for the
work of arts.
 Absence of encouragement within the
local artists planning framework
(castlegar.ca., 2019).
 Volatile support from the sponsors
creates enormous problem in
expansion.
 Lack of government support to bolster
the program.
 Bereft of any mechanism to incorporate
the stakeholders effectively.
 Mostly depended on grants, therefore
creating high risks.
 Lack of legal proceedings to reserve the

3SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
the program. artist rights.
 Miscommunication among the sponsors
will deliver further obstacle
(castlegar.ca., 2019).

4SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
VRIO analysis
From the above analysis, it can be concluded that popular and favourable image among
the target segment should be further leveraged. The following section will evaluate its
effectiveness with the help of VRIO analysis.
Valuable Rarity Inimitability Organizational
capability
Positive reputation
will prove valuable
for Castlegar
Sculpture walk due to
the reason that more
artists will get
attracted. This should
be noted that positive
reputation can further
help in attracting
more audience more
different regions and
with having more
probability of
emergence of good
word of mouth.
Reputation and image
can be considered as
rare due to the reason
that no one entity can
achieve the same
extent of reputation
among the target
audiences as it should
be earned. Thus, with
the help of the
positive reputation,
Castlegar Sculpture
walk will have unique
and distinctive
positioning in the
market.
Brand image and
reputation cannot be
easily imitated. This is
due to the reason that
there are no
substitutes available
for replacing image
and reputation. Even
if the competitors can
have same level of
services as Castlegar
Sculpture walk, then
also the degree of
reputation will not be
the same.
Castlegar Sculpture
walk is already
attracting a good sum
of sponsorships,
which will help them
to further enhance
their valuation.
Moreover, with
having strong
corporate governance
framework in place, it
will be easier for them
to leverage on their
positive reputation in
the further stage.

5SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
Strategic Formulation Map
Opportunity Outcomes Characteristics Success matric
Positive reputation
among the target
audiences and segments
 Increase in the
number of artists.
 Promoting the event
effectively.
 Increase the
sponsorship
 Leveraging the
positive branding in
expanding to other
regions.
 Providing better
awards for the
artists.
 Give them
international
recognition.
 Encourage them
through community
development
 Provide them the
recognition on the
basis of their
positive reputation.
Maximise the
sponsorship up to 40%.

6SITUATIONAL ANALYSIS OF CASTLEGAR SCULPTUREWALK
Reference
art-bc.com. (2019). CastlegarSculpturewalk | Art-BC. Retrieved from
https://www.art-bc.com/events/castlegar/art-walks/castlegar-sculpturewalk-2/
castlegar.ca. (2019). Sculpturewalk. Retrieved from
https://www.castlegar.ca/visitors/arts/sculpturewalk/
kootenayrockies.com. (2019). CastlegarSculpturewalk. Retrieved from
https://www.kootenayrockies.com/partner/castlegar-sculpture-walk/
sculpturewalkcastlegar.com (2019). WHO WE ARE. Sculpturewalkcastlegar.com. Retrieve from
http://www.sculpturewalkcastlegar.com/about/