Situational Analysis of a Strategic Marketing Plan
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Added on 2020-06-03
Situational Analysis of a Strategic Marketing Plan
Added on 2020-06-03
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Table of ContentsINTRODUCTION...........................................................................................................................11.Finding and Analysis:..............................................................................................................11.1 Internal situational Analysis:.................................................................................................11.2 External situational analysis:.................................................................................................12. SWOT Analysis:.....................................................................................................................23. Marketing strategies:...............................................................................................................34. Marketing Plan budget:...........................................................................................................45. Action Plan..............................................................................................................................45.1 Porter's five forces:................................................................................................................4CONCLUSION................................................................................................................................5
INTRODUCTIONEducation plays an important role developing growth and personality of an individual.The university of Hertfordshire has been recognized among top 20% of the world's mostinternational universities in the times higher education world university ranking 2016. Thisuniversity has provide their educational services to more than 24600 students including3800international students. The countries such as Chile or South Africa have completelydifferent cultural, economic and political systems so the university should need to implementnew strategies to attract attention of students in these countries and adapt new marketingstrategies. This report is about setting up new business school in Chile. The main aim of thisreport is to formulate marketing plan and structure for business school in Chile.1.Finding and Analysis:1.1 Internal situational Analysis:The number of students increases rapidly in UK higher education system. It increasesfrom 400.000 in the 1960s to 2000,000 in 2003. UK is considered as one of the best universitiesin terms of higher education in the world (Ezekiel, Eze and Anyadighibe,2013). It comes undertop 50modern universities in UK as per Times Higher Education World University Rankings,2015. Hertfordshire University also helps their students in providing special lessons for mentalhealth and well being in the society. University of Hertfordshire provides a best support in formsof:Counselling services: There are different services are provided such as liquor and alcoholrelated issues, tension or depression, problems with relationship, food issues etc.Financial service: University offer many scholarship up to $5000 and provide manyother financial help to the students.Disability service: Providing better services to disable students and funding throughuniversities for disable students and also offers scholarships.Career guidance: They also provide career guidance to their students so that they anachieve success in future.Medical support: The university also offer medical services to their students in form ogproviding good doctors for health check up.1
Student union: The information of university also provided by the student union whichhelps them in attracting students towards the services of university. It helps in spreadingnews about the benefit of services so that it create good brand image.Hertfordshire University offers different business related courses for students whether they areunder-graduates or post-graduates (Musibau, Oluyinka and Long,2011). It also provides campusaccommodation facilities to national and international student.1.2 External situational analysis:The government has vision to implement focused leadership in order to provide stabilityand comprehension the roles of business. This will be beneficial for university to promote theirservices through supporting the government vision.The GDP per capita was $7,504.30 in 2016 and it is assumed to increased by 0.6% in2017 which helps the students to increase their capability to spend.As Chile still faces many problems such as financial inequality therefore the HBS shouldneed to take advantage of this as there are large number of students who are in capable toafford the higher education therefore the university can offer them home 2 year graduateand 1 year post graduate course.Competitor analysis: As Chile has many universities which are funded by government andpublic but still HBS has opportunity to built the customers base in Chile as:They can built relationship between those universities and send the students for exchangeprograms.They can also provide distance learning program for the students.They can also provide free study for the student sin order to compete with theircompetitors.Chile has maximum number of internet users therefore the university have also chance toprovide online course which will help them in reaching to the maximum number ofpopulation of Chile ( Withey and Panitz, 2015) . Through providing online courses theycan provide pocket friendly environment for the students and helps to capture bettermarket in Chile.2. SWOT Analysis:Following are the strengths, weaknesses and opportunities and threats which direct thedecision to open business school or not.2
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