This report analyzes the situation of Bronze Snake, a small business in Melbourne, Australia, including PESTLE analysis, competitive analysis, and SWOT analysis. It examines the political, economic, social, technological, environmental, and legal factors that affect the business, as well as the trends that influence marketers and consumers' future decisions. The report also identifies Bronze Snake's competitors and conducts a SWOT analysis to determine the company's strengths, weaknesses, opportunities, and threats.