Skills and Knowledge Activity Assignment 2022

Running head: SKILLS AND KNOWLEDGE ACTIVITY
SKILLS AND KNOWLEDGE ACTIVITY
Name of the Student:
Name of the University:
Author Note:

1SKILLS AND KNOWLEDGE ACTIVITY
SKILLS AND KNOWLEDGE ACTIVITY
1. Aldi Australia is currently known to be one of the most trusted retail chains in
Australia. It is known for its low pricing strategies and high customer satisfaction as a result
of it that make Aldi Australia one of the highest rated retail stores in Australia1. This is
primarily because of the fact that competitors like Kmart Australia and Big W do not provide
the pricing that could be as affordable as Aldi. The company proposes that they do things
differently and that is how the customers perceive them. For example the retail chain is
currently focusing on converting all of its Australian stores into new format called the new
store. In this format wooden products base are expanded with clearer signage and energy
efficient LED lighting2. Customers have to say that this format has immensely helped them in
taking out products at ease and for how spacious it is. Competitors of this retail store have not
been able to pose a proper competition to Aldi, since according to be Australian retailers
association, Aldi is ranked at the top of the 20 best retailers in Australia3. This could be
attributed to the wide range of products that the retail provides at the cheapest possible prices.
For example body washes in Australia mostly cost around 6.99 Australian dollars while in
Aldi, customers can afford it for 5.99 Australian dollars4. This difference in pricing strategies
and the idea to help customers get what they want has strengthened the retail’s position as
being one of Australia's most trusted retail stores.
1 "ALDI Australia - Find Out More About ALDI & Partner With Us. - ALDI Australia".
2019. Corporate.Aldi.Com.Au. https://corporate.aldi.com.au/en/
2."Behind The Scenes Of What Makes ALDI Good Different". 2019. ALDI Unpacked.
https://www.aldiunpacked.com.au/Article/August-2018/Behind-the-scenes-of-what-makes-ALDI-Good-
Differen
3 "TOP 20 RETAILERS SHORTLISTED FOR AUSTRALIAN RETAIL AWARDS - Australian Retailers
Association". 2019. Australian Retailers Association. https://www.retail.org.au/mediacentre/top-20-retailers-
shortlisted-australian-retail-awards/.
4 "Behind The Scenes Of What Makes ALDI Good Different". 2019. ALDI Unpacked.
https://www.aldiunpacked.com.au/Article/August-2018/Behind-the-scenes-of-what-makes-ALDI-Good-
Differen

2SKILLS AND KNOWLEDGE ACTIVITY
2. While communicating a business plan there could be a lot of challenges that could
come forward. Therefore it is for this reason that the main thing that has to be considered is to
make sure that the business plan addresses the needs and understandings of the audiences.
The first thing that has to be noted is the fact that the speaker of the source of the message
often fails to interpret or understand the perspective of the audience. It has to be noted that
one has to be able to see things from the audience’s perspectives to address the figures and
facts that they need to know. This often does not happen and therefore it fails to persuade the
audience with the business plan. Poorly structured content could be another problem. This is
because of the fact that when a content flows in a uni direction, the audience gets to have an
idea of how the plan will unfold. Without this clear structure in the content it would be
difficult for the audience to know what leads to what. Stakeholder politics is another problem
since most of the stakeholders related to the company do not want to change the regular ways
of doing business and hesitate to change. This is particularly when a company is already
doing well and it becomes a real challenge to persuade them that the business plan would be
able to help the company to even better in the coming future5.
3. While communicating a business plan there are a number of things that have to be
considered for the purpose of making sure that the business plan is communicated in an
effective manner. The first thing is the what factor. The main content of the business plan has
to be properly identified and summed up as a single sentence. For example a business plan
for Aldi could involve a series of marketing efforts that would include 1 main message to be
conveyed for the purpose of consistency. In this regard consistent marketing is the main thing
that has to be considered while framing the business communication plan. The next thing to
be considered is who the message is targeted towards. It could either be employees of share
holders of the company. For example if the business plan is to include consistent marketing
5 Lewis, Laurie. Organizational change: Creating change through strategic communication. John Wiley & Sons,
2019.

3SKILLS AND KNOWLEDGE ACTIVITY
then the main set of people to whom the message has to be conveyed to would be the
marketing or management department. This could also include investors who would be
responsible for making sure that enough funds are allocated for the marketing campaign.
Understanding who the message is targeted towards is immensely helpful for the purpose of
framing the message accordingly.
Perhaps the most important thing to consider in this regard as the fact that purpose of
the message has to be clearly identified. The purpose could be to persuade the stakeholders to
act in a certain manner. The purpose also be to gather their support for specific proposal of a
business plan that has to be made. In this regard the plan of consistent marketing requires to
persuade and motivate the stakeholders that the plan is an innovative one and an effective one
and therefore prompt them to believe in the idea and invest if applicable. The next is the
factor of time. Communicators need to know the exact and appropriate time when the
business plan has to be delivered to the relevant stakeholders. This depends on when the
business plan is going to be effective from. Also it has to be noted the time matters even
during the delivery of the message itself. Every information has a proper timing and has to be
delivered accordingly for the purpose of helping the audience connect the pieces effectively.
For example in this case the benefits of consistent marketing has to be conveyed first
followed by buy how it has benefited the other organisations around the world. This would
provide for a proper sequence in persuading the audience.
Last but not the least, the type or method of how the plan is going to be conveyed has
to be considered. This only depends on the content factor of the communication and also the
purpose of the communication. For instance a business plan that requires employees to adapt
a new form of strategy to carry out the day to day works could be best conveyed by a memo

4SKILLS AND KNOWLEDGE ACTIVITY
or an official email. However in this discussion the communication process needs a proper
conference and presentation6.
6 Lewis, Laurie. Organizational change: Creating change through strategic communication. John Wiley & Sons,
2019.

5SKILLS AND KNOWLEDGE ACTIVITY
BLIOGRAPHY
"ALDI Australia - Find Out More About ALDI & Partner With Us. - ALDI Australia".
2019. Corporate.Aldi.Com.Au. https://corporate.aldi.com.au/en/.
"Behind The Scenes Of What Makes ALDI Good Different". 2019. ALDI Unpacked.
https://www.aldiunpacked.com.au/Article/August-2018/Behind-the-scenes-of-what-makes-
ALDI-Good-Differen. About ALDI & Partner With Us. - ALDI Australia".
2019. Corporate.Aldi.Com.Au. https://corporate.aldi.com.au/en/
"TOP 20 RETAILERS SHORTLISTED FOR AUSTRALIAN RETAIL AWARDS -
Australian Retailers Association". 2019. Australian Retailers Association.
https://www.retail.org.au/mediacentre/top-20-retailers-shortlisted-australian-retail-awards/.
Lewis, Laurie. Organizational change: Creating change through strategic communication.
John Wiley & Sons, 2019.