Career Research Report: Skills and Competencies for Assistant Event Planner

This report assesses the competencies and skills required for becoming a successful assistant event planner. It discusses the impact of globalisation and technology on the event management industry. The report highlights the skills needed for employability, such as people skills, flexibility, organisational skills, listening skills, and problem-solving skills. It also discusses the expertise required, such as a diploma or certificate in event management and knowledge of managing virtual events. The report concludes by emphasising the importance of assessing one's skills and expertise while selecting a career path.

Career Research Report

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
ANALYSIS AND APPLICATION.................................................................................................1
General trends that will impact the profession............................................................................1
Knowledge and competencies that are needed by individuals for becoming assistant event
planner.........................................................................................................................................2
EVALUATION...............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
APPENDICES.................................................................................................................................6

INTRODUCTION
Career research is a very significant task in student‘s life as it aids them to identify a better
path that brings job satisfaction, stable income resource and personal reward. It requires an
individual to analyse existing skills, talent and competencies in order to successfully choose a
career path. This report has aim to assess varied competencies and skills which is required to an
individual for becoming successful in their future. This report highlights and critically evaluate
the skills needs in for employability. It also demonstrates on the knowledge for relevant career
options and information related with labour market. This repot also objectifies the skills that will
be required by me for becoming a successful assistant event planner.
ANALYSIS AND APPLICATION
General trends that will impact the profession
In the profession of event planner assistant, the year 2021 is full of disruption as well as
uncertain. However, as lockdowns forces planner assistants to move events online,
overwhelming majority of event planner assistant have adopted digital services addition to
equipment for better performing or fulling responsibilities. General aspects which influence the
area of profession comprises of knowing audience, suitable timing, leading capture mechanisms,
following timeline and designing message to share through event. There are factors that results in
high impacts on event industry as well as set of skill that are with people having willingness for
working in the profession. The factors that have great possibilities to impact profession of Event
Planner Assistant are as analysed:
Globalisation: Globalisation is speedup of exchanges or movements of products, human
resources, cultural practice, capital and hence forth all over planet. For the profession of event
planner assistant, globalisation is impacting adversely through eroding employment security by
higher job creation rate, destruction and through enhancement of precarious employment. The
profession is getting attracted from ample number of career options for the profession.
Globalisation impacts the profession through promoting along with enhancing interactions
among variant populations around the world (Barron and Leask, 2020). However, it enhances
occupation for people that results in existence of huge job offers for the profession. There is high
integrity along with advanced innovation that are welcomed as an outcome of globalisation
which can improve lifestyle of general audience and meet needs for event based services. While
1

competition at international level can increase because of globalisation which states that event
planning assistant can learn about needs of attendees together with exhibitors. With high level of
competition globally, it can impact skills required for event planner assistant as people with huge
number of skills will be more preferred for the profession.
Technology: Event management technologies plays huge role in improving experience of
attendees and professionals (Race and Torma, 2019) (Potts, 2020). In context to event planner
assistant, technologies have possibilities to make working easier as well as permit them to
emphasis on major parts or elements of events. Usage of advanced technologies, for example,
digital video equipment, event planning software, virtual reality technology, webinar platforms
and so on can help event planner assistant to stay in contact with sponsors, audiences or other
authorities.
With this, event planner assistant has great chances to perform all roles and responsibilities
for gaining valuable feedback together with making target audience feel imperative even
subsequently the event (Sardi, Garengo and Bititci, 2018). Moreover, advanced technologies are
also altering long standing patters related to employment and productivity of the professional
body. By using techniques and tools, event planner assistant can track the spending on each
event and compare amount which were spent in planning previous similar event in order to
analyse areas in which costs can be cut in future so to limit spending on planning similar type of
event. There are technologies related to crowd shaping, with the help of it, event planner
assistant could gather data related to attendees for making improvisation in the entire event
addition to enhance experience of attendees.
Knowledge and competencies that are needed by individuals for becoming assistant event
planner
For getting access to information regarding skills and knowledge that is ought to be required in
individuals for becoming successful in chosen profession are discussed below:
People skills- Top most skill that is needed for becoming effective assistant event planner is
people skills which examines how an individual communicate in a comfortable manner with
strangers while managing an event (Politis and Et. Al., 2019). As an assistant event planner, an
individual has to work with a team which consists of vendors, executives, sponsors, attendees
and many more with whom one has to communicate in an effective manner.
2

 Flexibility – As an assistant event planner, individuals are needed to be flexible in their
approach in order to maintain differential business operations simultaneously (Waibel
and Et. Al., 2017). It is imperative for them to operate effectively at the time of some
disaster or something like global pandemic which compels people to stay at their houses.
 Organisation skills- As an assistant event planner, there are loads of task to do while
managing an event ) (Massingham, 2018). It is desirable for individuals to have
organisation skills for tackling several things at a time in an effective manner.
 Listening skills- It is crucial to have active listening skills in individuals opting their
career as an assistant event planner in order to get access of critical information provided
by client. It is desirable for them to pay careful attention on desires and needs of guests as
well as client.
 Problem-solving skills- These skills are important for individuals for tackling every
situation at event in a strategic manner (Fusarelli, Fusarelli and Riddick, 2018). For
becoming successful assistant event planner, it is needful to be resourceful so that things
can be solved through creative solutions.
Apart from skills, there is a need for expertise in individuals for become an assistant event
planner. These expertise are discussed below:
 Diploma or certificate in event management- In order to become in professional
assistant event planner, it is required to do a diploma or certificate course which helps
them to learn varied theoretical concept related to employability. There are varied courses
available in relation to event management in university.
 Manage virtual events- Due to global pandemic, virtual events take a new turn and high
acclaim as these serve varied benefits (Kanders and Et. Al., 2020). As an assistant event
planner, it is important to have a knowledge of managing virtual events efficiently. For
managing virtual events in an effective manner, it is essential for individuals to have the
knowledge of technological procedures and methods.
EVALUATION
From the above mentioned insights in relation with competencies and expertise, I have
evaluated that I own those skills that will help me in becoming successful assistant event planner.
I am flexible and adaptable in nature which helps me to perform various tasks in a rational
manner. I think that my existing skills help me in excelling career in this field as an assistant
3

event planner. I am able to manage huge projects and events at my university level which boosts
my morale and confidence to perform well in event industry. I have analysed that this industry is
growing in a significant manner which opens up the many doors for me to make a successful
career.
CONCLUSION
From the above mentioned report, it has been assessed that searching for a prospective
career, it is necessary to have knowledge of one’s existing skills which help them in making their
research effective. General trends which impact the industries are due to globalisation and
advanced technology. Varied skills that are needed for individuals for becoming successful in
life are flexibility, adaptability, problem-solving, listening and organisational skills. It is
desirable for individuals to ascertain their skills and expertise while selecting a career path for
becoming successful.
4

REFERENCES
Books and Journals:
Barron, P. and Leask, A., 2020. Events management education. In The Routledge handbook of
events (pp. 287-305). Routledge.
Sardi, A., Garengo, P. and Bititci, U., 2018. Measurement and management of competences by
enterprise social networking. International Journal of Productivity and Performance
Management.
Fusarelli, B. C., Fusarelli, L. D. and Riddick, F., 2018. Planning for the future: Leadership
development and succession planning in education. Journal of Research on Leadership
Education. 13(3). pp.286-313.
Massingham, P. R., 2018. Measuring the impact of knowledge loss: a longitudinal study. Journal
of Knowledge Management.
Politis, Y. and Et. Al., 2019. Conversation skills training for people with autism through virtual
reality: using responsible research and innovation approach. Advances in Autism.
Race, B. and Torma, C., 2019. Youth planning charrettes: A manual for planners, teachers, and
youth advocates. Routledge.
Potts, D., 2020. Career outcomes of learning abroad: National Report. International Education
Association of Australia. Retrieved from https://www. ieaa. org. au/research/career-
outcomes-of-learning-abroad-2.
Waibel, S. and Et. Al., 2017. Career consequences of transnational educational mobility: A
systematic literature review. Educational Research Review. 20. pp.81-98.
Kanders, K. and Et. Al., 2020. Mapping career causeways: supporting workers at risk.
5

APPENDICES
Appendix 1: Primary research evidence
Name of contact Kristen Smith
Company Penguins Events
Job title Associate Event Planner
Date of contact 23/04/2021
How did you contact them? Through a reference
Questions asked &
summary of their answers
What is the impact of globalisation on event management
industry?
Ans. Globalisation has huge impact in event industry as it
helps in connecting varied types of people through a strong
network. It also helps in creating various jobs that are
essential for rising up of the economy.
Name of contact Taylor Carlon
Company Penguins Events
Job title Associate event planner
Date of contact 24/04/2021
How did you contact them? Through a contact
Questions asked &
summary of their answers
What skills are needed for becoming successful assistant
event planner?
Ans. There are varied skills and competencies that are
required by individuals for excelling in the career of
assistant event planner. Major skills among them are
communication, problem-solving, organising skills and
many more.
Appendix 2: Relevant job advertisement
6

Appendix 3: Secondary research evidence
7
Penguins Events
Assistant Event Planner

8