This presentation discusses the challenges of studying business management and prospering in professional practice. It covers effective academic and professional skills development strategies, including time management, self-awareness, leadership, writing, reading, planning, and decision-making. The presentation also includes a personal SWOT analysis exercise to identify strengths and weaknesses, and an action plan to develop communication skills. The importance of effective professional skills, such as knowledge, earning potential, industry trends, networking, confidence, and leadership, is also discussed.