Skills and Recommendations for University Students to Succeed in Career as Marketing Managers

This report discusses the six skills that university students require to be successful in their career as marketing managers and provides six recommendations to improve their CVs. The skills include teamwork, communication, time management, IT, creativity, and critical thinking. The recommendations include writing a great cover letter, highlighting relevant skills and experience, and doing voluntary work. Subject: Marketing, Course Code: Top14818 SSHE

Top14818 SSHE

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Identify six skills that students require to be successful at university and discuss why they are
also important in the workplace...................................................................................................3
Provide six recommendations that could help students improve the content of their CVs.........6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
University is termed as the place where the people get help from their leaders and tutors
to overcome their weakness and focusing on their personal and professional advancement as
learner with several abilities while learning in the university that will also help them to succeed
in future and in their career advancement sections and will improve their quality of life as
effectively and efficiently (Gendroyono, 2021). Opportunities for job arises if an individual have
high term of ability and sense of knowledge as according to their job role. As there are various
sort of the abilities and skills by which student or learner will maintain their skill and abilities
while dealing with any risk and issues or conflict in the business. Hence, individual have to
modernize it on regular basis as per the job role in respect to identify suitable job in the field of
area. The following report, will involves the skills and recommendation that help the student to
enhance their learning at the University.
TASK
Identify six skills that students require to be successful at university and discuss why they are
also important in the workplace.
Personal analysis is the manner of the personal analysis will offers a suitable form of the
direction for personal and the professional advancement of the learner in the university that will
be further necessary for him/ her in their business or at their workplace. This course of
orientation will help in mentioning the course of the strength, weakness, skill and knowledge as
related to an individual in the business of management (Seeley Dzierzak, 2021). As according to
the personal analysis, Career that I have chosen for my competence is marketing management. It
require to concentrates on the teamwork, communication, IT and creativity sort of abilities as
effectively and efficiently.
Improving Teamwork skill involves the action as by performing functions and
operations at the workplace it will be easy to discuss with my other team members and produce
my leadership abilities and communication skill that might directly and create my effective
group performing abilities as effectively and efficiently. As it a transferable manner of skill that
can be present in the leader and it will transfer to their subordinates who are in same team. As it
is important in University to get deal with it in an efficient manner. Team work is an important
sections of the business that shows their unity and loyalty in the field of the area as effectively

(Sharopova, and Khimmataliev, 2021). It relates to their manner of integrity in the business with
suitable course of manner. It involves the time scale of 6 months. And at last it involves the
outcome that as individuals are capable to provide an appropriate leadership to each marketing
team member at the workplace as effectively and efficiently.
Improving communication skill involves the action by paying attentions while listening
important lectures related to the MARKETING MANAGER and it will also help them to keep
on performing the manner of the communication with other group members. As, it will lead
towards development and growth of communication abilities as effectively. As it a transferable
manner of abilities that might be places in the members or in executives and it will transferral to
their juniors and other individuals who are in same group. As it is essential in University to get
perform it in an effective set of manner. By advancing the communication skill and abilities in
the business it will be easy for the individuals to sustain for the business of management as
effectively and efficiently with the perspective to maintain their dealing with others also. And at
last it involves the outcome that have an efficient and effective communication that might
provide vibrant guidance and leadership terms to my group faculty for creating marketing
operation and promotions.
Time Management involves the action by paying attentions while listening important
lectures related to the MARKETING MANAGER and it will also help them to keep on
performing the manner of the communication with other group members. Time management
skill is termed to be a transferable manner of skills that should be present in the group members
or in administrator and it will transfer to their inferior and other respective who are in similar
team. As it is significant in University to get present it in an basic term. As, it will lead towards
development and growth of communication abilities as effectively. By advancing the
communication skill and abilities in the business it will be easy for the individuals to sustain for
the business of management as effectively and efficiently with the perspective to maintain their
dealing with others also. And at last it involves the outcome as that will deal and will also
accomplish my all duties and will helps in achievement of orientation of the targets with the
motive to attain them on fix time (Houser, 2021). By make proper schedule it will be easy for the
business of management to deal with other staff members to have an easy coordination in it.
IT Skill involves the action that might be get enhanced from online progressions that
associates the manner of the marketing approaches and plan of actions as with digital marketing

abilities as effectively. And at last it involves the outcome as such form of ability or skill will
help in developing brand goodwill in highly profitable and productive course of manner at the
marketplace with high efficiency. IT skill is not termed to be a transferable manner of skills that
are the ability or skill that help in developing brand goodwill in highly profitable and productive
manner and it can be learn from their inferior and other respective who are in similar team. As it
is significant in University to get present it in an basic term.
Creativity skill involves the action of adapting high term of invention and innovation
idea in its marketing and promotion plan of action it will help me in advancement of the business
with creative thought of perspective (Martin, 2021). As it is suitably good that business of
management issue high term of factors in the business that relates to the creativity of the business
Creativity abilities are termed to not be a transferable manner of skills that are the ability or skill
that help in developing brand goodwill suitably good that business of management issue high
term of factors in the business that relates to the creativity of the business and it will get learned
from the executives and other respective who are in similar team. As it is significant in
University to get present it in an basic term. As it is an important section of the business that
relates to the new creative thoughts that helps the business to gain higher term of profit by the
innovative thought of ideas. And at last it involves the outcome it will assist in improving
creative solution for establishing marketing strategy.
Critical thinking involves the action by the manner of active set of knowledge and
creating the manner of anticipation it will helps the individual in their workforce for higher
productivity. As I draw suitable design and an appropriate arrangement for competitive field of
the marketing or promoting plan of action in the business of management by critical thinking is a
set of thinking that relates to the business ideas, business plan and the business strategies or
approaches to get applied for more high term of results in the business (Alkhidir, 2021). By
evaluating effective and efficient set of thinking in the business to make it highly accessible in
the course of orientation and field of area. And at last it involves the outcome as it will lead the
creative thinking manner towards sustainability in attaining or accomplished key factor of
marketing approaches and strategies that relates to its plan of action directly in the business of
management. It relates to the field of critical thinking in the business idea or business plan as
effectively and efficiently.

Provide six recommendations that could help students improve the content of their CVs.
 Write a great cover letter –
Cover letter
 Tori Dumke
 MBA candidate, marketer
 Greater salt city area, marketing and advertising
 Current: Brigham young university
 Education: Bingham university
Summary
My first passion is to make connection with other people and do marketing and public relations
where I would work with the clients and customers in the industries for example: government,
entertainment, technique and non- profits organisation. I am very interested in working with the
organisation which is a multinational and were I could grow and develop my skill and potentials.
I am being working with the organisation in tech industry for developing and executing company
campaigns. I have chosen this field of MBA to gain more additional information and exercising
in business.
Currently I am completing my second year of MBA with focusing on marketing field. Then in
last summer I have been intern in marketing of Adobe where I have worked for full time and
regional partner marketing manager.
If I can help you, please connect me through email or my twitter account.
Choose hobbies and interests that are relevant to your chosen career –
There are various hobbies and interest of the chosen marketing career that are required
for the developing of the growth (Edwards, and et.al., 2014). These hobbies and interest are the
most important for the organisational and the marketing manager in developing their standards
and becoming more efficient in their activities. The hobbies and interest of marketing manager
would be making connection with various people and encouraging them to buy their products
and services. Marketing on social media and make engagement with the customers so that they
could develop more about the company. As a marketing manager, some of the interested things

which they can do is learning different languages and try to speak them in front of persons. Then
making communication better with the people.
Include a personal statement that have to work as a marketing manager in the
multinational company because this will help me growing more and developing various skills
and knowledge. Individuals have to work with the organisation where could able to make
effective connection with the popular and develops and enhance my knowledge and skills. This
field of MBA will help in near future and would be able to join any big company where it could
enhance their profits and achieve organisational gaols and objectives. This personal statement is
very necessary for the cover letter.
Highlight relevant skills and experience that there are some of the skills and
experiences that is to be needed by the marketing manager in developing their knowledge and
making effective connection with the clients (Kelm, 2011). These skills are more important to
identify and to be mentioned in the resume. Some of the skills are discussed below:
Communication skills that are communication skill is those which helps the individual
in developing their knowledge and making effective connection with the people and customers.
Communication skills are to be learn by marketing manager because it helps them in developing
connection with the customers and build confidence to say their voice in front of someone. This
also helps in near future at the time when products are being promoted in the market.
Language skills is for being a marketing manager, language skills are to be needed very
effectively and this helps the manger and a people in learning various languages and
communicate better with the customers in their languages.
Digital marketing skills will helps the manager of marketing in making promotion of
company products and services on social media (Schwarz, 2012). This is the most necessary
skills that helps in engaging with the customers and makes promotion of their products and
services in the company in most effective manner.
Do voluntary work and do work experience that have the point is the must in every
resume and cover letter because this provides direction and idea to the manger that what a
candidate has done in his previous time period. Did there is a any internships or any of the work
experience. In this case of above cover letter and resume, the work experience of the marketing
manager is that they has worked in Adobe as a marketing manager where they have learned
various things like making campaigns and connecting with the HR mangers and making sales

metrics and handling social media platforms of the company. This is a full time job of a company
(Stieglitz, and Dang-Xuan, 2013). This can be the major content which is to be include in the
resume to identify the candidate work experience and their task performed. It is to be
recommended that students should make use of first right their names and phone and email so
that recruiter could able to contact them. Then students should use skills and experiences of the
students. Then there should be make use of various technique and other skills to be mentioned.
Then hobbies and references are to be mentioned if there. Then students should write their
education background in order to tell their colleges and schooling. Then work experience and
students gaols is to be mentioned in the CV as well. It is important for managers to gain more
information about the candidates who are applying for their job position.
CONCLUSION
From the above essay it can be decided that job planning provides the right way for
career development. Because that person must emphasis on job action plans and commit to
improving knowledge and skills. In the field of marketing managers, social media managers are
the most popular and evolving career choice. Because this business can attach a large number of
potential consumers and enhance the brand image. By addressing the strengths and weaknesses
of the person, this will provide more valuable career options. By updating LinkedIn profile or
resume or cover letter, a wealth of career opportunities has been generated in the field of 4,444
marketing managers. The key skills required by marketing managers are language skills,
computer knowledge, English speaking skills and social and digital media management skills.
Make it easy for marketing managers to identify consumer behaviour and help enrich the brand.

REFERENCES
Books and Journals
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How Professional Development Impacts Culturally Relevant And Critical Literacy
Teaching Practices.
Sharopova, S.K. and Khimmataliev, D.O., 2021 Professional Development Of A Teacher Of
Foreign Languages-Electronic Educational Resources.
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Self-Efficacy and Reading Instruction (Doctoral dissertation, Grand Canyon
University).
Martin, B., 2021. Elementary Teachers’ Perceptions of Professional Development for Teaching
Students with Intellectual Disabilities (Doctoral dissertation, Walden University).
Alkhidir, A., 2021. Professional Identity: The Concept and Formation. Business Educator:
Working Paper Series of the Centre for Management Learning and Business
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Kelm, O.R., 2011. Social media: It’s what students do. Business Communication
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communication: The Love Parade tragedy in Duisburg 2010. Public Relations Review.
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Stieglitz, S. and Dang-Xuan, L., 2013. Emotions and information diffusion in social media—
sentiment of microblogs and sharing behaviour. Journal of management information
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