sky High Real Estate Research Report 2022

Running head: MARKETING
0
SKY HIGH REAL ESTATE
Market Research
Report
Student
8/14/2019

MARKETING
1
Executive Summary
Market research is a process of evaluating the existing market so that companies can develop
market strategies, and efficiently attain long term and short-term goals. SKY HIGH real estate
developer has conducted a research to determine the actual status of the household and restate
estate industry in Australia. In this report, market research is conducted through secondary data,
which will be further discussed in the report.

MARKETING
2
Contents
Introduction............................................................................................................................................2
Issues prevailing in the Industry........................................................................................................2
Importance of secondary data................................................................................................................5
Planning the sample...............................................................................................................................6
Collecting the data.................................................................................................................................7
Analyzing the Data................................................................................................................................9
A. Australia’s housing market cooling sharply..............................................................................10
B. Investment Perspectives: Stock in focus - Scentre Group.........................................................11
C. Special Report: 2018 real estate industry outlook.....................................................................12
Recommendations and Conclusions....................................................................................................13
Bibliography........................................................................................................................................15

MARKETING
3
Introduction
There was a time when Real estate industry was considered as a most prioritized part of
Australia. However, in today’s business environment it has been undergoing with fluctuations
and uncertainty, even in the strong market, the residential and commercial buildings prices have
been declined by 60%. One of the major reasons of such slow and unreliable market is the
intervention of government authority where they have established trade-cooling reforms, strict
rules and regulation related to the investment plans (Dean, 2019). This has led to the huge loss
to the real estate developers as construction workers have lost their job due to recession.
Moreover, due to unhygienic workmanship also resulted in heavy loss to the property developers
due to reduction in the purchasing power of the customers’. Due to such disturbance, real estate
companies are now focusing to bring modifications in their marketing strategies so that they can
effectively use the resources, which will eventually reduce the employee turnover. Therefore, to
understand the changes in the real estate industry in Australia, and to analyze the demand among
citizens, secondary method of collecting data is adopted.
Issues prevailing in the Industry