Marketing Strategies for Expanding Business in Australia

Marketing

Table of Contents
 Introduction
 Situation Analysis
 Objectives
 Strategies
 Tactics
 Action
 Control
 Conclusion
 References

Introduction
Marketing refers to the
tactics as well as
strategies which can be
used by an organization
to penetrate the market
effectively and ensure
that its products and
services are able to reach
the customers in the right
manner. This will ensure
that the level of
profitability can be
enhanced in the correct
manner.

Situation analysis
The Situation analysis can be performed by making the use of PEST
framework. As Sky Group is considering moving operations to Australia
it needs to make the use of this framework. The analysis of this
framework in the context of Sky Group is as follows-
Political factors- Australia is a country which has a stable political
situation and thus gives an opportunity to the companies to expand
business and earn higher-level of profits.

Continued...
Economic factors- In Australia the economic situations are good as it is
a developed country which offers plenty of opportunities to the
companies for the purpose of doing business.
Social factors- Australia's people have various types of needs and
requirements and thus ensure that they present these requirements in a
proper manner.

Continued...
Technological factors- In Australia, the people
are quite fond of new technology.