Entrepreneurial Development for Slap A Carb Cafe: Business Objectives, Value Creation, and Lean Business Model Canvas

This report on entrepreneurial development focuses on Slap A Carb Cafe, a business idea for a low-carb and keto-friendly cafe in London. It covers the business objectives, value creation through a customer value proposition canvas and minimum viable product, and the lean business model canvas. The report also includes a detailed development plan and critical evaluation of the plan, as well as possible future developments, competitor moves, and changes in customer needs. The subject is Entrepreneurial Development, and the course code and college/university are not mentioned.

ENTEPRENEURIAL
DEVELOPMENT

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Objectives................................................................................................................1
Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable Product2
Value Capture: ‘Lean’ Business Model Canvas.....................................................................3
Detailed Development Plan....................................................................................................6
Critical evaluation of the plan and any possible future developments, competitor moves,
changes in customer needs that need to be accounted............................................................8
Summary.................................................................................................................................8
REFERENCES..............................................................................................................................10
Appendix........................................................................................................................................11

INTRODUCTION
Entrepreneurial development is a procedure that is used to enhance and advance
knowledge and skills via support of structure training programs in concern of entrepreneurial.
The development is basically dependent over the training provision with this adequate interest is
commenced in respect of expanded knowledge. It reflects an ability to advance the living
standards and wealth that processed as per concern of innovatory drive with respect of new
products and services (Amorós and et. al., 2019). The lean business is a start-up that maximise
the overall working value as by minimise the waste production. In addition also maintain direct
focus about to improvise the overall process that advance the value streaming under which
elimination of wastage and optimised delivery of goods and services directly to customers is
processed in effective manner. The report below is based on the “Slap a Carb Cafe” as it is a
business ideas with A Keto/Low-carb cafe in the heart of London. The business has proposed
with the purpose to offer a low carb and keto friendly meal choice along with the target market
of health-conscious people working in central location of London moreover the customer also
have certain information about the knowledge of keto lifestyle and low carb diet. The report
below comprises of the business objectives, value creation and customer value proposition model
under which working tendency and its competency get enhanced as with support of value capture
and to learn business model canvas. Furthermore report consist of development plan with
possible future developments, competitor moves, changes in customer needs that is required to
be accounted to gain long term profitability.
MAIN BODY
Business Objectives
The lean business has worked with the target to maintain adequate sustainability with this
working tendency and its capability both get advanced over regular period of time. In this
accurate market is targeted with this possibility to make profitable ending and market offered is
also dependent accordingly. For the “Slap a Carb Cafe” worked over the people have diet
consciousness and be more attentiveness about their eating habits (Bezanilla and et. al., 2020). In
London many of the people are attracted towards the healthy diet thus the new business idea of
cafe is able to grab attention of more of the customer and marketplace in stipulated period of
instance. There are following objectives of “Slap A Carb Cafe” and that is as explained below as:
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 To offer the goods and services as with quality maintenance so that customer diet gets
balance with different products and services.
 To maintain clear target about to fulfill the need and demand of marketplace so that
sustainable outcome is perceived in timely constrained.
Profit: “Slap A Carb Cafe” initially requires certain budget to launch the business and that is
about £8,000 and in initial year get spends about £22,546. Thus the company maintain a
forecasting to target the profit of 40% of spend amount as in initial basis so that ability to
maintain sustainability is processed in systematic manner.
Sales revenue and profit margin objectives for the first three years of operation
“Slap A Carb Cafe” maintain an objective for 3 year about the sales revenue of about 60%
that is approx £1352760. In addition the profit margin of about 3 years is approximately of in
between £500000-£525640.
Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable Product
The value proposition is basically an aspect that is quite easy to understand and with this
ability to target adequate customer and to attain accurate sales as by offering certain product and
services is processed with accurateness (Covin and et. al., 2020). The value proposition is
dependent over the fulfilment of sustained need and demand along with provision of specific
communications so that additional range of benefit is altered in all possible manners.
Customer Jobs: The customers of “Slap A Carb Cafe” are those have higher concern
towards their diet and with this also manage the keto and carb diet on regular basis. Thus the
management of business always assure to maintain sustained target about to provide better
products and services that is required to follow keto diet such as Seafood, Low-carb vegetables,
Eggs, Coconut oil, Avocados, Cheese, Plain Greek yogurt and cottage cheese, Olive oil, Nuts
and seeds, Berries, Butter and cream and many others as well.
Pains: The pain is reflecting towards the challenges that are faced by “Slap A Carb Cafe”
during processing of their business. As there are very less number of people who get relies over
keto diet as it is quite strict as well. In addition some of products are required to keep with safety
rather than this working consequence and its capability get affect that might cause loss to
business.
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Gains: The diet conscious environment that is followed within Central London is quite
attractive for the “Slap A Carb Cafe” as management target the people of age group as plus 18
thus have a wider sector to target under which capability to target and grab attention of more
customers also get enhanced perpetually (Klofsten and et. al., 2019). The company is able to
target the need of customers under which healthy, sustainable and low carb meal under which
offering of keto/low-carb alternative to customers is being more attractive for the sales
advancement of business.
Products and Services Pain Relievers: It comprises of the different products and services
that are dependent over the keto and carb diet with this basic fundamental and basis of the
business get in controlled systematically. Thus the “Slap A Carb Cafe” offers the healthy keto
diet that constrained of 75% fat, 10-30% protein and no more than 5% or 20 to 50 grams of carbs
per day. Moreover business also maintains clear focus about to high-fat, low-carb foods such as
eggs, meats, dairy and low-carb vegetables, and the sugar-free beverages too. It is a pain relive
basis under which market competency and its growth both get reluctant over the healthy diet
under which sales maximisation of business is controlled in systematic manner.
Gain Creators: The value gained by “Slap A Carb Cafe” is as from the working attribute
that is collected by the business as from the competitive marketplace. The value creation and its
development is completely dependent over the continuous flow of service and it possibility to the
height and with this more of the customers get regular diet under this they have become the
regular customer.
Value Capture: ‘Lean’ Business Model Canvas
The value proposition model is being used to ensure that all the relative product and
services are well positioned in the marketplace with this need and meet of customer get matched
over continuous period of instance (Liguori and et. al., 2019). The lean business model is created
to develop certain assumption and reality that is used to promote the optimised utilisation of
resources in clear basis. The business model canvas of “Slap A Carb Cafe” is as briefly
explained below as:
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Key partners: These are those that assist the business to make easiest flow of service
along with this also get partnered in the sales and profit basis of business. The “Slap A Carb
Cafe”. In this the raw material is purchased by organic delivery company and the other beverage
is collected from Koid Beryberry Company with this effectual supply is planned in ordinate
manner. There are different business investors such as government that assist to provide suitable
funds, social media platform as Google, Facebook, through which selective information
processed in marketplace. Moreover marketing agencies and delivery company such as Just east
are the sustained partner of “Slap A Carb Cafe”.
Key Activities: It comprise of different task that is required to be follow by “Slap A Carb
Cafe” so as to create and develop business value and growth with adequateness. The
establishment of marketing plan with this more of the customers get targeted and get attract in
easiest manner (Szerb and et. al., 2020). The planning of items that consist under keto and carb
diet moreover the taking order and its respective delivery get processed in timely frame. The
payment system also get managed that make easy for customers and for management both to
make daily transactions.
Key Resources: There are different resources that are major aspects in any of the
restaurant and for “Slap A Carb Cafe” the key resources are ingredient, equipment, kitchen and
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service staff, own website, mobile application and a restaurant at certain location that is more
adaptive by all so that profit credibility get enhanced systematically.
Value Propositions: “Slap A Carb Cafe” processed the business with setting of keto and
carb diet so that low carb and healthy cooked meals get provided to the customers on regular
basis with this working regularity processed in systematic manner. In addition business also
assure about to provide organic, seasonal, substantial, ingredient and sourced with this fast
service is provided with support of both as at store or online delivery as well.
Customer Relationships: It is completely dependent over the flow of service with this
possibility to perceive strong interrelationship with the marketplace is developed in systematic
manner (Votchel, Vikulina and Zinovieva, 2019). In this fast service as with quality and
hygience maintenance is provided to the customers along with that special focus is attain towards
provision of carb and kito diet. Thus staffs assure to provide the different dishes with perfect
mixture of the entire specified ingredient.
Channels: It reflects towards the distribution strategy with this possibility to process
effectual delivery of goods and services is processed with attentiveness. In this management of
“Slap A Carb Cafe” make partnership with the Just eat as it is a food delivery company.
Moreover the relation with suppliers also is required as with this possibility to process
continuous flow of ingredient is processed with adequateness.
Customer Segments: “Slap A Carb Cafe” basically get target to the customer base of more
than 18 year as they are always being more passionate about their health and get take perfect diet
to make themselves fit and fine. In this business get target to those only who have followed the
keto and carb diet with this assure to provide all the relative food and services on continuous
basis.
Cost Structure: The initiation of business as “Slap A Carb Cafe” required the preferred
amount to purchase equipment and tools that comprised of certain amount that is approximately
about £24,500. In addition the rent in London mall market is also be of about £55,000 per month
along with this the salary of employees and staff also get consider in this that is about £30,000.
The business rating is also be necessary and for that there is a need of marketing platform and
agencies moreover the utilities, commission, cost of food delivery and marketing also consist of
adequate cost as well.
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Revenue Streams: It is a stream that provide return on investment to the “Slap A Carb
Cafe” and the major and only source are customers those are following low carb/Keto diet
(Teague, Gorton and Liu, 2020). In this there are different strategies get implied by the
management of “Slap A Carb Cafe” within this credit benefit, special offer and voucher are
provided to the customers so that they are relentlessly connect with the management.
Detailed Development Plan
The development planning is based on the detailed action plan and with this working
consequences and its attentiveness is controlled in timely constrained. It provides a clear and
sustained guidance to the authority that is in form of proposal with this easy implementation of
different strategies and initiative is induced in balanced manner. The development also be assure
about to make personal growth and development so that ability to maintain long term success
and achievement in processed in progressive manner so that attainment of organisation goals and
vision is processed in successful manner. In this “Slap A Carb Cafe” maintain clear focus and
target about the people of age group more than 18 years and the people have certain divergence
towards the keto and carb diet. In support of planning adequate deadline is standardised so that
working possibility and its attentiveness both get developed in clear manner. The sustained
advancement is processed through different department and with their planning as well that is as
briefly explained below as:
The CMO Marketing Plan: The marketing planning is completely dependent over the
comprehensive blueprint that is designed and develops to facilitate sustained growth and
development along with advancement in sales and profit share within competitive marketplace.
The chief marketing office of “Slap A Carb Cafe” processed the planning as with support of
internal processing as with targeted marketplace so that accomplishment of certain sales and
profit both get addressed on systematic manner (Repnikova and et. al., 2019). The strategy get
developed with support strategic decision making that process in parallel to promotional
campaign as it drive suitable success and competitive advancement within this business objective
to attain sales and stronger customer base is deprived in successful manner. Furthermore,
manager also maintain clear focus and target towards the enhancement of marketing mix so that
adequate support is provided under which business success and its market position is enhanced in
strategic manner.
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The COO Operational Plan: The operational planning is basically processed as by
maintaining sustained focus towards planning and attainment strategic goals and objective of
both technical and non technical basis. The operational basis basically processed as per the
initiative that is required to taken along with the allocated budget so that long term success and
growth get perceived in successful manner (Horst, Järventie-Thesleff, and Perez-Latre, 2020). In
this manufacturing basis of “Slap A Carb Cafe” also processed with this suitable expenditure
also get cuts down with this long term attentiveness is processed in systematically. The
operational manager basically assures to reduce the issue related to working insight as utilisation
of resources and consumption of ingredient.
The CTO Technical Solution and Information Technology Plan: The information
technology basis of “Slap A Carb Cafe” assure to make adequate documentation with this
technology based processed get induced within the business as per accurate guidance. The IT
department serve clear working and prioritising of task that is usually implemented within the
business as with support of sustained framework. In this organisational strategic plan is aligned
with support of its goal, mission and vision and objectives so that sustained relations are
maintained in between the business and to the potential customer base as well. The technical
solution is related to the department that worked to reduce all the cliché with this suitable
information get processed within any barrier.
The CHRO Human Resources and Organisation Plan: The human resource department
is responsible to hire the employee those have adequate set of skills, education, learning,
knowledge and experience that is required within “Slap A Carb Cafe”. In this vacant places get
filled with the best talent so that all the task and activity get processed with attentiveness. In this
working tendency and achievement of standardised goal both processed in systematic manner
along with this organisation plan consist of suitable vision, aim, mission and objectives so that
clear working and target is processed and it provide clear pathway to all to achieve regular base
success and development.
The CFO Financial Plan: The financial planning is always being necessary as with this
adequate allocation of funds is processed in between different set of activities such as employee
salary, buying of required equipment and machinery, cost of ingredient, rental rate, lighting,
marketing, maintenance, infrastructure development and many others prospect as well (Cacciotti
and et. al, 2020). In this all the respective budget get controlled by the chief financial officer with
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this budget get segment into different set of activities so that profit credibility is increases along
with reduction of risk possibility.
Critical evaluation of the plan and any possible future developments, competitor moves, changes
in customer needs that need to be accounted
The development plan of “Slap A Carb Cafe” is dependent over different functions and
operations that are required to be implement within the business as with this possibility to attract
more of customers as on daily basis is processed in successful manner. The future development
of the “Slap A Carb Cafe” is only be responsive upon the continuous flow of service and fulfil of
market requirement and demand on repetitive manner. It is a basis that assists the business to be
more different and unique with respect presence of other business in this “Slap A Carb Cafe”
assure to maintain timely based strategies and initiative so that long term sustainability is
addressed in progressive manner (Anderson, Eshima and Hornsby, 2019). The marketplace need
and demand is the only basis that provide certain success and growth to the new start up thus the
research and development department of “Slap A Carb Cafe” assure to analyse not only about
the strategies that is used by others but also about the need and requirement of customers as it is
in combine advance and emphasis the market value and its acceptance over longer period of
instance. In addition, the requirement and need of customers get changed on regular basis and its
accountability is always being required for business with this sustained and suitable changes are
implemented as per need and demand of marketplace.
Summary
The lean business is always be started to gain suitable range of benefit and with higher
sales under which working tendency and competency to gain preferred market competitive
advancement is processed in systematic manner. The “Slap A Carb Cafe” is a business that
maintain clear focus towards the people have followed strict keto/carb diet with this rate of profit
generation and competition both get surpassed. It is an innovative form of business as people
having certain follow up of diet always found a place from where they are able to collect their
entire necessary ingredient moreover the Central place or location of London is even more
attentive for the success of “Slap A Carb Cafe”. There is quite less competition as well that is
faced by “Slap A Carb Cafe” and if all the preffered quality and quantity get offered to the
people that they it is even more helpful for the business and for its growth as well. The investable
opportunity is higher for the business as maintenance of keto and carb diet is usually processed
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as by maintaining direct focus towards adequate marketplace in this rate of profitability and its
performance both get surpassed in adequate manner. To get finance is always be more accepted
with this as an entrepreneurial idea government also provide loan facility along with that the
unique and creative idea also able to grab attention of wider marketplace in this long term
attentiveness and advancement both get taken in selective manner. If the start up is not existed
that world would be worse off as because people only get attract towards the things that is
already present in the market and accept the innovative aspect of it.
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REFERENCES
Books and Journals
Amorós, J.E. and et. al., 2019. Necessity or opportunity? The effects of state fragility and
economic development on entrepreneurial efforts. Entrepreneurship Theory and
Practice, 43(4), pp.725-750.
Anderson, B.S., Eshima, Y. and Hornsby, J.S., 2019. Strategic entrepreneurial behaviors:
Construct and scale development. Strategic Entrepreneurship Journal, 13(2), pp.199-
220.
Bezanilla, M.J. and et. al., 2020. Developing the entrepreneurial university: Factors of
influence. Sustainability, 12(3), p.842.
Cacciotti, G. and et. al, 2020. Entrepreneurial fear of failure: Scale development and
validation. Journal of Business Venturing, 35(5), p.106041.
Covin, J.G. and et. al., 2020. Individual and team entrepreneurial orientation: Scale development
and configurations for success. Journal of Business Research, 112, pp.1-12.
Horst, S.O., Järventie-Thesleff, R. and Perez-Latre, F.J., 2020. Entrepreneurial identity
development through digital media. Journal of Media Business Studies, 17(2), pp.87-112.
Klofsten, M. and et. al., 2019. The entrepreneurial university as driver for economic growth and
social change-Key strategic challenges. Technological Forecasting and Social
Change, 141, pp.149-158.
Liguori, E. and et. al., 2019. Development of a multi-dimensional measure for assessing
entrepreneurial ecosystems. Entrepreneurship & Regional Development, 31(1-2), pp.7-
21.
Repnikova, V. and et. al., 2019. Strategic aspects of innovative development of entrepreneurial
entities in modern conditions. International Journal of Engineering and Advanced
Technology, 8(4), pp.32-35.
Szerb, L. and et. al., 2020. Optimizing entrepreneurial development processes for smart
specialization in the European Union. Papers in regional science, 99(5), pp.1413-1457.
Teague, B., Gorton, M.D. and Liu, Y., 2020. Different pitches for different stages of
entrepreneurial development: the practice of pitching to business
angels. Entrepreneurship & Regional Development, 32(3-4), pp.334-352.
Votchel, L.M., Vikulina, V.V. and Zinovieva, E.G., 2019. Entrepreneurial capacity of individual
as a strategic resource of modern development. In The European Proceedings of Social &
Behavioural Sciences EpSBS (pp. 847-852).
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Appendix
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