Marketing Plan for Malaysian Airlines

Slide 1: Executive Summary
The main aim of this study is to present the marketing plan with respect to Malaysian Airline.
Moreover, Malaysian Airlines will focus on these factors like demographic, psychographic,
geographical, and behavioral factor and operate their business at the global level. As per the
demographic factor, the organization mainly focuses on the consumer who comes in the age
group of 14 to more than 35. Malaysian Airlines could segment their market by considering
different elements like national, international, and regional to capture the attention of a huge
number of consumers and reach a valid conclusion. Malaysian Airlines could concentrate on
the classification with the loyal class. It could critically evaluate factors that effect consumer
behavior like physiological, protection and security, love and belongingness, esteem, self-
actualization, social factor, reference groups, and social classes. In addition, it discusses
different marketing strategies for operating the business like product, price, place, and
promotion strategies. It also discusses many marketing objectives that are related to revenue,
price, and promotion tool. For this, an organization has decided 3 years of the time period to
meet the organizational task.
Slide 2: Introduction

This marketing plan demonstrates the Market Segmentation and Target market analysis for
Malaysian Airlines. This report will discuss target consumers in favor of Malaysian Airlines.
Moreover, it also critically evaluate the Consumer Behaviour of Malaysian Airlines targeted
customers. It also discusses different strategies of marketing that leads to increase the
profitability of the firm. Further, it discusses marketing objectives for Malaysian Airlines that
will be accomplished in the upcoming 3 years. At last, it also discusses the marketing mix
actin plan for 3 years with respect to Malaysian Airlines.
Slide 3: Malaysia Aviation Group background

MAG (Malaysia Aviation Group) offers its different services to their potential consumers. It
could segment their services in certain groups such as Ground Services, Aircraft Leasing,
Talent Development, and Transportation Services. This group has offered transparent
services at the global level as it could be effective in accomplishing the aim and objectives of
research matter. It assures profit and loss accountability and solves their diverse aspects by
considering new tools in the business operation. In addition, it is examined that the profit and
loss account of the firm relies on a different value of assets. It could facilitate to conduct
different acts as it could be associated with the attainment of the organizational task. Further,
air transportation delivers the largest services to their specific consumers and facilitates to
obtain higher competitive advantages.
Slide 4: Marketing segmentation and Target market analysis for chosen organization

Marketing segmentation tool leads to categorizing consumers on the basis of their need,
market, and interest. It could increase the sale of firm and supports to reach a reliable
conclusion. Malaysian could consider different elements such as demographic factor,
psychological factor, psychographic factor, behaviors, and geographic factors (Zutshi, et al.,
2016). It will be imperative in the attainment of increasing the sale of the firm by making a
favorable image in the marketplace (Suki, 2014).
Slide 5: Cont...