Stakeholder Management Strategies for Desklib

Slide 1

Slide 2
The concept of Stakeholder management can be taken to be a very crucial
concept which assists the different businesses in understanding the manner
in which they would be required to carry out their overall operations and how
the different needs of the various stakeholders has to be always considered
in order to ensure that, their overall business goals can be achieved
adequately. The organization which has been chosen for the purpose of the
analysis can be taken to be the Facebook. The Facebook is one of the largest
organizations around the globe and with respect to this, it is integral that to
keep the organization running, the firm is successfully able to engage in a
long term commitment with the different members which would help it in
ensuring that its objectives can be achieved. The first part of the
presentation focuses on the different stakeholders of the business and the
manner in which adequate strategies can be formulated for each of these
businesses.

Slide 3
The different stakeholders which have been selected for the purpose of the
analysis can be understood to be the Users, the Competitors, the advertisers
and the Government. The four different stakeholder groups have been
identified as the most critical ones will be discussed. Additionally, it is crucial
to take a note of the fact that, although Facebook has a large number of
stakeholders like the Shareholders, the employees, the suppliers, the data
sources and others but the function of these chosen stakeholders have been
considered to be the most relevant one of them (Cuppen 2016). In the next
slide, these stakeholders would be divided into various categories which
would then assist in forming accurate strategies for them.

Slide 4
In order to formulate adequate strategies, it is integral that the firm is able to
categorize the different stakeholders into appropriate strategies which would
then enable them to carry out the various business operations successfully.
The categorization of the business can be understood to be as follows:
Swing: The swing stakeholders can be understood to be a category of
stakeholders which assists in ensuring that the firm is successfully able to
engage in considerable relationship with them. This will ensure that the firm
is successfully able to deal with this group. The swing stakeholder group for
the firm can be understood to be the Users.
Defensive: The defensive stakeholders can be taken to be the stakeholders
who have a low cooperative level but have a high competitive streak. In line
of this, the different stakeholders who have been selected can be understood
to be the various competitors.
Offensive: The offensive stakeholders can be understood to be the
stakeholders who have a high cooperative scope but at the same time have
a comparatively low competitive strength. In this case, the Offensive
stakeholders can be understood to be the advertisers
Hold: The hold stakeholders are the stakeholders who have a low cooperative
as well as a low competitive strength. In this case, such a stakeholder is the
government.

Slide 5
As understood previously, the Facebook users have been taken to be the
swing stakeholders. The satisfaction of these stakeholders can be understood
to be very significant for the organization and hence, the various strategic
options which are available for the different stakeholders are as follows:
The Facebook users need to be ensured that their overall privacy and safety
concerns are taken care of (Błachnio et al. 2016).
In line of this, they will be required to engage in better user interface for the
different users which will enable them to perform well.
The third strategic option which is available for them can be taken to be the
option of customized content

Slide 6
Having reviewed the different strategic options which are available for the
firm, the different strategic option which is being selected for the firm can be
understood to be the improvised and customized content for the different
users. In line of this, it becomes integral to ensure that the firm is
successfully able to provide the content which is largely preferred by the
different users and hence, it will be able to attain a good brand name in the
market.

Slide 7
The defensive stakeholder can be understood to be those stakeholders who
have a low cooperative nature and a high competitive streak. In line of this, it
is integral to ensure that, the firm has very sound strategies in order to
combat against the different forces which lie in the market. Hence, the
various strategic options which are available for the defensive stakeholder
are as follows:
Monitoring the existing offerings
Ensuring that the firm is able to guard against any forces
Improving the overall interface in order to see to it the the social media
marketing website is better than that of the various competitors.