Stakeholder Strategy Development and Implementation for Facebook

This presentation focuses on the case of Facebook and its different stakeholder groups. Strategies for each group will be provided accordingly.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• Stakeholders are the key responsibility of an organization
• Any firm must ensure that they are able to look out for the stakeholders present.
• This presentation is based on the case of Facebook with respect to which, the
different key stakeholders will be highlighted
• Additionally, these stakeholders will be categorized accordingly (Haigh & Wigley,
2015)
• Strategies for each of the groups will be provided accordingly.
The stakeholder management is one of the most crucial parts of the organization and hence, all
the firms functioning in the business environment would be required to undertake considerable
initiatives to ensure that they are able to fulfill the needs of these stakeholders in a sound
manner. The presentation would focus on Facebook and its different stakeholder groups.
Strategies will be required to ensure that, these stakeholder groups can be managed effectively.

Slide 3
Stakeholder Analysis (summary)
• The different stakeholders which are crucial to Facebook can be taken to be as
follows:
Users
Advertisers
Shareholders
Employees
Government
Communities
The different stakeholder groups which are present with respect to Facebook can be understood
to be the stakeholders like the Users, advertisers, shareholders, employees and the government
groups. Hence, the firm will focus on these different stakeholders which are present in the
organization and analyze and present strategies to deal with the same.

Slide 4
Stakeholder Analysis (summary)
• Although the firm has a large number of stakeholders, only a few of them can be
understood to be critical for the firm and with respect to this, certain strategies will
be highlighted (Haigh & Wigley, 2015).
Facebook
Users Competitors
Employees Government
The main stakeholders which have been chosen for the purpose of analysis can be understood
to be the Facebook users, competitors, the Governmental organizations and the Employees. In
line with this, strategies will be formulated for each of these groups.

Slide 5
Swing Stakeholder: strategic options
• The Swing stakeholders can be understood to be the Facebook users
• The users are an integral part of the overall operations of the firm. The strategy
which has been outlined for them is as follows:
• Improving interface
• Allowing customized content
• Improving privacy regulations (Kissinger, 2018)
The swing stakeholders which have been chosen for Facebook can be taken to be the
Facebook users. The different strategic options which are largely available for the different
stakeholders can be understood to be as follows:
Improving interface
Allowing customized content
Improving privacy regulations
If the firm is able to undertake any of these strategies, then in such a case, it will be successfully
able to engage in a long term relationship with the users and engage in success.

Slide 6
Swing Stakeholder: recommendations
• Out of the various strategic options which have been discussed, the best strategic
option which can be adopted by the firm can be stated to be as follows:
• Improving the privacy regulations
• The privacy forms an integral part of the user and hence, Facebook must ensure that
it is successfully being able to look out for the different privacy aspects so as to
ensure success (Facebook, 2019).
After analyzing the various strategies which can be applied for the different users, it can be
understood that, the strategy which will be most appropriate for the different stakeholders can
be understood to be the improvement of the privacy regulations. By applying these strategies,
the firm will be able to engage in long term success with the different users and additionally be
able to see to it that, they engage in more interaction with the firm.

Slide 7
Defensive Stakeholder: strategic options
• The defensive stakeholders can be stated to be the Competitors.
• The competitors of the business are the other parties who also function as a social
media networking site. The various options available for Facebook to deal with these
competitors are as follows:
• To improve the interface
• To provide the users with better content (Cho, Furey &Mohr,2017)
• To improve the privacy and safety regulations
The defensive stakeholders who have been selected for the organization can be understood to
be various competitors. Hence, the various strategic options for these stakeholders can be
taken to be as follows:
To improve the interface
To provide the users with better content
To improve the privacy and safety regulations
These strategies will be applied in Facebook`s own interface so that it becomes better than that
of the different competitors.

Slide 8
Defensive Stakeholder: recommendations
• Out of the given options, the option which would be best suited for the organization
can be taken to be:
• Improving privacy and safety regulations
• Although there exists a presence of a large number of websites and online portals similar
to that of Facebook, it has to be understood that, the operations of Facebook need to be
better than them. Hence, if Facebook is successfully able to improve the operations, then
it will successfully be able to engage in large number of users (Haigh & Wigley, 2015).
After analyzing the different strategies as available for the competitors, the strategy which has
been heighted for this group can be understood to be the improvisation of the privacy and safety
regulations. Through this initiative, the firm will successfully be able to make a better offering to
the different users and hence, increase its own strength.

Slide 9
Offensive Stakeholder: strategic options
• The offensive stakeholders can be understood to be as the stakeholders with low risk
and high cooperation capability. The stakeholder which has been chosen is the
employees.
• The various strategic options available for the employees can be understood to be as
follows:
• Increased engagement
• Better pay
• Better work environment
The offensive stakeholders who have been selected for the purpose of the study can be stated
to be the Employees.
The employees have been provided with the following options:
Increased engagement
Better pay
Better work environment
These initiatives will make the overall working better for the employees.

Slide 10
Offensive Stakeholder: recommendations
• Out of the different options which have been chosen, it can be rightfully understood
that the best option for the firm would be as follows:
• Better employee engagement
• The different employees have to be made to feel a part of the organization and with
respect to this, it is important that, that their opinions need to be considered well
Out of the given set of strategies, the strategy which has been chosen for the firm can be
understood to be the improvement of the engagement of the various employees. In line with
this, it is integral for the firm to ensure that, they are successfully able to provide a better
opportunity to the different employees with the help of which operations become better.

Slide 11
Hold Stakeholder: strategic options
• The Hold Stakeholder for Facebook in this case can be taken to be the Government.
• The various strategies available for the hold stakeholder can be stated to be as
follows:
• Increase in employment activities
• Increase in CSR activities
• Launching social awareness campaigns
For the Government, the various opportunities which are available to them, can be stated and
understood to be as the follows:
Increase in employment activities
Increase in CSR activities
Launching social awareness campaigns
Facebook would be required to act responsibly and ensure that the government regulations are
in a good association with the firm.

Slide 12
Hold Stakeholder: recommendations
• Out of the various strategies available for the different government agencies, the
strategy which can be best implemented can be stated to be as follows:
• Increasing CSR activities
The corporate social responsibility activities can be considered to be an integral
strategy and hence, Facebook must engage in it more often to ensure long term success
(Mercer & Macaulay, 2018).
After analyzing the various strategies, the strategy which has been selected for the firm can be
stated to be related to the improvement of the CSR activities. The CSR is an integral strategy of
the firm which needs to be undertaken by it and with respect to this, if Facebook is able to
engage in a long term relationship with the different social responsibilities in a better manner
then in such a case, it will be able to ensure better success.

Slide 13
Strategy implementation
• Having understood the various strategic recommendations which are required to be
followed by the firm, the following slides will help in understanding the manner in
which these strategies are to be implemented with the help of a framework.
Resource Allocation Commitment Interaction Evaluation
The strategic implementation is considered to be a relevant part of the organization and with
respect to this, the strategic framework will comprise of the following:
• Resource Allocation
• Commitment
• Interaction
• Evaluation

Slide 14
Swing stakeholder; strategy
implementation
• For the Facebook users, the following Strategy implementation project has been
adopted
Stakeholder Users
Resource Allocation Separate task force to ensure safety
commitment Built through shared values and
participation.
Interaction Interacted through a public
communication medium.
Evaluation Long term monitoring programs
The given slide highlights the manner in which Facebook intends to develop the overall strategy
which has been selected for the different users of the website.

Slide 15
Offensive stakeholder; strategy
implementation
• For the employees, the strategic implementation will be as follows:
Stakeholder Employees
Resource Allocation HRM Department activities
commitment Through shared values and active
employee participation.
Interaction Implicit and Explicit communication
Evaluation Long term monitoring programs
The given slide highlights the overall strategy which has been developed by Facebook in order
to deal with the different employees who are present and ensure a long term relationship with
them (Ji et al., 2017).

Slide 16
Defensive stakeholder; strategy
implementation
• For the competitors, the plans have been designed as follows:
Stakeholder Competitors
Resource Allocation The resource which has to be allocated
can be stated to be a new task force
commitment Shared values
Interaction No communication
Evaluation Short term and long term monitoring
programs
The slide highlights the manner in which the firm has aimed to develop its strategy in regard to
the different competitors as present.

Slide 17
Hold stakeholder; strategy
implementation
• The hold stakeholders are the government and the following plans have been
decided for them:
Stakeholder Government
Resource Allocation New department
commitment Active Participation
Interaction Public communication
Evaluation Short term and long term monitoring
programs
Lastly, the strategy with respect to the different Governmental organizations have been
prepared which will assist in understanding the manner in which the firm would deal with the
CSR activities as designed (Krishna & Kim, 2015).

Slide 18
Conclusion
• Therefore, from the analysis, it can be rightfully understood that, stakeholders are
crucial for a firm.
• Various stakeholders were examined and plans for each one of them were designed
and formulated for each of them.
• It was decided that the crucial stakeholders for the firm can be taken to be as the
Users, Competitors, Employees and the Government.
• Strategic Implementation plan has been designed for each of the plans.
Hence, it can be largely understood that the different stakeholders as present in the
organization are very important for the overall purpose of the firm and therefore, that the
organization forms integral strategies which will assist them in serving these stakeholders well
and formation of long term objectives.

Slide 19
Portfolio Analysis
D&H Food Group

Slide 20
Introduction
• D&H Business Portfolio
The D & H business portfolio is a company present in the industry which looks out to
function with the help of the different units present in the industry.
The presentation will examine the overall performance of each of the units and with
respect to this, examine the manner in which the performance of these companies
can improve accordingly.
The D and H group can be understood to be an organization which functions in the industry with
five units in its portfolio. The aim of the presentation is to highlight the manner in which the firm
will deal with these units and make accurate decisions with respect to the same.

Slide 21
BCG Matrix
?
Relative Market Share
Market Growth Rate
A= Munchy
Biscuits
B=Pure Juice
C=Funville
chocolates
D=Burgers R Us
E=Home Fresh
A
B and D
E
C
The strategic tool of BCG Matrix has been adopted to analyze the overall manner in which the
different portfolios of D and H Group have been performing. With respect to this, it can be
understood that the income of the firm as compared to the market size has been taken as a
proxy of the market share
The four different categories are as follows:
Dog: The Dog can be taken to be the poorest performing unit and in the case of D and H , this
unit is Funville.
Question marks: These companies have a questionable performance and with respect to the
firm, these can be understood to be the Pure Juice and Burgers R US (Doz, 2017).
Stars: The stars of the group are the best performing firms and in case of the , the Stars which
have been selected can be understood to be the Home Fresh which has been performing very
well in the particular industry.
Cash cows – The cash cow of the firm is the Munchy Biscuits. The Munchy Biscuits has been
performing well in the industry.

Slide 22
GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
A
B and D
E
C
GE-McKinsey Matrix
The GE Matrix can be understood to be a strategic management tool which is being used in the
overall analysis of the different portfolio units of an organization. The focus of the presentation
lies to highlight the manner in which the different units have been performing with respect to the
particular portfolio. The manner in which the different firms have been categorized can be taken
to be as follows:
Munchy Biscuit- The Munchy Biscuit can be understood to be doing well and hence, in relation
to this, it has been placed in the Growth grid.
Pure Juice: The Pure Juice can be understood to be performing poorly and hence it will be
categorized in the Selective section
Funville: The Funville has been performing poorly and in regard to this, it should be harvested.
Burgers R Us: The Burgers R Us can be understood to be placed in the Selective segment
(Tullberg, 2013).
Home fresh: The Home Fresh has been performing well and thus placed in the Growth grid.

Slide 23
Synergy Matrix
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A
B and E
D
C
The Synergy Matrix is a tool which assists in understanding the manner in which a unit fits into
the portfolio.
Pure Juice: The Pure Juice is a misfit
Munchy Biscuits: The Munchy Biscuit is a fit
Home fresh: The Home Fresh is a misfit (Rothaermel, 2015).
Funville: The Funville is a parasite as it has been taking up the resources of the firm.
Burgers R US: The Burgers R Us is a taker as it is performing in a high incoming segment but
has a low outgoing segment

Slide 24
Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit
The slide summarises the performance of the units with respect to the different strategic tools
which have been used.

Slide 25
Munchy Biscuits
• Analysis
Therefore, it can be understood that, the unit has been performing considerably
well. Additionally, as per the analysis, the unit can be invested in adequately.
• Recommendations
It is recommended that, the firm would be required to invest in this unit and
portfolio soundly so as to ensure that, it can help the firm in growing to a great
extent.
From the analysis, it can be recommended that Munchy Biscuits has been performing well and
hence, the firm should invest in the particular unit.

Slide 26
Pure Juice
• Analysis
The Pure Juice can be stated to be poor performing unit. In line of this, it has to be
understood that, the firm would be required to reconsider its overall operations in
the unit.
• Recommendations
In line of this, it is recommended that the firm does not invest in this unit further
and instead looks out for opportunities to revive the unit.
The Pure Juice is taking up a large number of resources of the firm and hence, in relation to
this, the firm must look out for adequate opportunities before investing in the unit further.

Slide 27
Funville
• Analysis
According to the analysis, Funville Chocolates has been performing very poorly. In
line of this, it can be rightfully understood that, the firm would be required to let go
of the sector.
• Recommendations
It is recommended that, this particular unit is disinvested in.
The D and H group needs to let go of the this unit if it wants to perform well in the long run.

Slide 28
Burgers R Us
• Analysis
The Burger R Us can be understood to be performing very poorly in a growing
industry which is capable. Hence, as per the different tools, the particular unit has a
low competitive strength.
• Recommendations
It is rightfully recommended that, considerable research and development is
undertaken so that the decision of the unit can be taken.
The Burgers R Us has been performing poorly and hence, adequate research and development
needs to be conducted before further investing into the unit (Duggan et al., 2015)

Slide 29
Home Fresh
• Analysis
The Home Fresh can be understood to be the unit which is the best performing unit
of the firm. As per the different strategic tools, it has been performing considerably
well.
• Recommendations
Therefore, it is recommended that, the unit is invested in considerably so as to
ensure increased performance.
The Home Fresh has been performing very well and hence, D and H group would be required to
invest more into the unit so as to ensure that, they are being able to benefit from the same
(Proctor, 2014).

Slide 30
Conclusion
• D&H Business Portfolio
Therefore, after the particular analysis, it can be rightfully stated that the different
units of the D and H portfolio are performing differently.
In line of this, it can be stated that, the strategic analysis of each unit was
undertaken and recommendations were provided for each of them.
Therefore, from the analysis, it can be rightfully understood that, the D and H group has various
units out of which some of the units has not been performing well. Hence, in relation to this,
considerable actions need to be taken by the units to ensure long term success.

Slide 31
References
• Cho, M., Furey, L.D. &Mohr, T., ,2017. Communicating corporate social responsibility on social
media: Strategies, stakeholders, and public engagement on corporate Facebook. Business and
Professional Communication Quarterly, 80(1), pp.52-69.
• Facebook ,2019. Our Mission [Online]. Available from: https://newsroom.fb.com/company-info/
[Accessed on 8th August 2019]
• Haigh, M.M. & Wigley, S., 2015. Examining the impact of negative, user-generated content on
stakeholders. Corporate Communications: An International Journal, 20(1), pp.63-75.
• Ji, Y.G., Li, C., North, M. and Liu, J. 2017 Staking reputation on stakeholders: How does
stakeholders’ Facebook engagement help or ruin a company’s reputation?. Public Relations
Review, 43(1), pp.201-210.
• Kissinger, D. 2018. Facebook Inc. Corporate Social Responsibility & Stakeholder Analysis [Online].
Available from: http://panmore.com/facebook-inc-stakeholders-corporate-social-responsibilities
[Accessed on 8th August 2019]
• Krishna, A. & Kim, S., 2015. Confessions of an angry employee: The dark side of de-identified
“confessions” on Facebook. Public Relations Review, 41(3), pp.404-410.
• Mercer, C. & Macaulay, T. ,2018. Facebook news and announcements [Online]. Available from:
https://www.techworld.com/picture-gallery/apps-wearables/facebook-big-announcements-
3605650/ [Accessed on 8 th August 2019]
Doz, Y.L., 2017 Strategic management in multinational companies. In International
Business (pp. 229-248). Routledge.
Duggan, M., Ellison, N.B., Lampe, C., Lenhart, A. and Madden, M., 2015. Social media update
2014. Pew research center, 19.
Proctor, T., 2014. Strategic marketing: an introduction. Routledge.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education
Tullberg, J., 2013. Stakeholder theory: Some revisionist suggestions. The Journal of Socio-
Economics, 42, pp.127-135.