Digital and Social Media Marketing for Sea Life Melbourne

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Title: Digital and social media marketing
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Introduction
Buyer persona
The ideal consumers of sea life Melbourne are the parents who go through
aquarium in weekends. I would involve the aged individuals who want to spend
quality time within aquarium premises discovering the globe of animals. Customers
like to communicate via YouTube, Twitter, Facebook and Website. They also use to
image, videos, words, and gestures. They would also like to practice both formal
and informal related communication. This report presents the tactics of digital social
media. It also describes the digital marketing objectives. It also addresses the
strategies for completing digital marketing objectives.
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Tactic 1
The first digital marketing objective is to develop the advertising through social
media for increasing the customer satisfaction by 20% within 6 months.
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Categorization would be applied for social media through which, platforms
advertisement would be demonstrated. Social media channels could be grouped in
several Categorization such as content, platforms, as well as, network promoting
communications (Addams, & Allfred, 2013).
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Categorisation is chosen as this is significant to understand which mode is highly
considered by customers. Using advertisement in improper social media makes no
logical because of this, categorization is chosen in this situation (Arora, & Sharma,
2013).
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Tactic 2
Another objective of digital marketing is to develop the own digital media. It would
be beneficial for increasing brand awareness by 25% within 6 month.
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