(solved) Slogan Analysis - PDF
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Added on 2020-10-22
(solved) Slogan Analysis - PDF
Added on 2020-10-22
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SLOGAN ANALYSIS
TABLE OF CONTENTSMAIN BODY...................................................................................................................................1Analysing slogans and including comments on context, language features and stylistic devices.....................................................................................................................................................1REFERENCES................................................................................................................................4
MAIN BODYAnalysing slogans and including comments on context, language features and stylistic devices1. Tippecanoe and Tyler tooTippecanoe and Tyler too was a popular campaign song of Whig's party, a political partyin the US. It was used in colourful Log Cabin Campaign in the 1840 presidential elections of US.Tippecanoe was the candidate, William Henry Harrison, hero of the Battle of Tippecanoe in1811 and John Tyler was candidate for vice presidential post (Tippecanoe and Tyler Too:Meaning, History & Significance. 2018). The presidential election was won by both Tippecanoeand Tyler and it was made to Harrison's victory over the Shawnee at Tippecanoe in 1811, basisfor his career, reminding people of his success in past on frontier.2. Don’t swap horses in the middle of the streamIt was being used by President Abraham Lincoln in re-election campaign was referenceto his presidency during Civil war. Election because was held during this war, Lincoln was afraidof losing voters based on strong democratic opposition. In this context, Lincoln's presidency wasthe horse caught in middle of stream referred to Civil war (Mieder, 2017). The language featureis clear as it highlighted and illuminated risks and impracticalities of switching in presidentsduring the mid-war. Seeking this, with the help of this slogan, mass support was generated infirst term. While, he sealed 55 % of vote in second term against opponent George B. McClellan. 3. Patriotism, Protection and ProsperityThe slogan being provided by William McKinley's motto from election in 1896 named asPatriotism, Protection and Prosperity. The slogan was quite impactful as it created impact bymaking it sound poignant. It is required that slogan should make impact and try to convincevoters that they want to vote for someone who could stand for something that big which theyaspire to be (McDonald. 2016). The slogan was quite effective in real context as it provides basichuman needs of safety, survival and supporting labourer as well.4. A chicken in every pot and a car in every garageThe slogan was provided by Hoover in 1928 during time of national prosperity,Republican presidential candidate made outrageous promise during campaign of A chicken inevery pot and a car in every garage (A chicken in every pot and two cars in every garage. 2016).1
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