Strategic Communication Plan for Bolt Organization

The given assignment requires students to develop a strategic communication plan for Bolt organization using the SOSTAC model. The plan should focus on increasing the number of visitors. The assignment also involves analyzing the situation of Bolt-like tactics, objective, action, and strategy. It references various books, journals, and online resources related to small and medium-sized enterprises, open innovation, intellectual capital, and corporate social responsibility. The SOSTAC model is a strategic planning framework that helps in identifying opportunities and threats, as well as strengths and weaknesses. A SWOT analysis is also mentioned as a relevant tool for this purpose.

Small and Medium Enterprises

Table of Contents
INTRODUCTION...........................................................................................................................3
PLAN...............................................................................................................................................3
SWOT ANALYSIS ........................................................................................................................4
OBJECTIVE ...................................................................................................................................7
STRATEGIES .................................................................................................................................7
TACTICS.........................................................................................................................................7
ACTION..........................................................................................................................................8
CONTROL.......................................................................................................................................8
ESSENTIAL ABOUT THE REFLECTIONS.................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Small and medium business enterprise is playing important role in worldwide because
this business provide the best service and product to their consumers. It is directly proportional to
increase the economic value in entire world. Small business is integrated with the other study
programs that help for improve the knowledge of business. In this report, it will discuss about the
Bolt. Now organization which provide the services related the financial such as business
technology, investment banking and managing the wealth etc. This report will discuss about the
plans to investigate the rights platform that help for increasing the income. It can be implemented
by using SOSTAC Model. Furthermore, this assignment will describe the main objective of the
organization to increase the large number of visitors. At last, it also shows the full details of
strategic communication plans by using the SOSTAC model and also clear view to analyze the
situation of bolt like tactics, objective, action and strategy etc.
PLAN
Bolt.now firm is plan an effective strategy that help for improving the business operations and
function. They also implementing the plan by using SOSTAC Model because this model is
created by the smith which is popular model used for the purpose of business planning and
marketing (Bruhn, Karlan and Schoar, 2018). It is required for business process to create
marketing strategy to improve the channel and tactic such as SEO and other marketing tools etc.
 S- Situational
 O- Objectives
 S- Strategy
 T- Tactics
 A- Action
 C – Control
These model provide the different logical concept for making plans and also use the process for
growth and development. I also used this model in the business process to increase the
production and sales by marketing approach.

Situational ANALYSIS
Situational analysis is a process or method that used for analysis the business process in effective
manner. It is a framework help for identifying the competitive position of company in the
marketplace. This model will measure the strength, weakness, opportunities and threats of
company in global world. According to factor analysis, it can be identified that the performance
of Bolt.now is important in marketplace. In this way, they always maintain their market value
which is useful for increasing the profitability in the global world (Brunswicker and
Vanhaverbeke, 2015). SWOT analysis is identified the business barriers that's why, it is difficult
Illustration 1: SOSTAC Model
(Source: SOSTAC Model, 2015)

for implementation method and process. This firm is provided the pivot opportunities which help
for increase the business value and it also beneficial for the company.

Strength-
The main strength of Bolt.now firm always
planning and effective strategies that support to
increase the business all over the world. This
organization is mainly targeting the market to
provide the best services to the consumers
(Wynarczyk and et.al., 2016). It also always
required for small organization to innovate new
idea for managing the business activities.
Weakness-
Weakness of Bolt.now is highly increased the
competition level in marketplace. It is difficult
for organization to manage their services in
proper manner because there are lot of
competitors already present therefore, it
provides the services in time to time.
Opportunities-
 Bolt.now firm uses different and
effective approaches that help for
increasing the business operations and
functions all over the world. Small
organization always provide the job
opportunities for the people those who
has capabilities to manage the entire
business process in effective ways
(Khalique and et.al., 2015). Bolt.now
hire the employee and give the job
opportunities to the people. Bolt is
present the twitter and there are already
large number of followers in the china.
Mr. bolt is also use the telegram
services which is the most important
concept therefore, more people attract
towards their brand.
Threats-
Main threat of Bolt.now is competitors where
there are large number of small firms establish
their business different areas and places. In this
way, there are more chances to increase the
competition level in marketplace.

(Source: SWOT analysis, 2018)
This model will analyse the entire performance of the bolt.now in the global marketplace. There
are different types of potential barriers available that impact on the business process. It also
creates more difficulty in the implementation process of business. MR. Bolt provides the
different opportunities that help for increasing the business process all over the world.
Illustration 2: SWOT analysis

OBJECTIVE
The main purpose business is to satisfy the market need and requirement by using the purchasing
the exchange process for the customers. There are different objectives involves of bolt.now such
as brand awareness, reputation of the service or product etc. According to Mr. Bolt, It is creating
a packaging and high quality of product range for the customers. It also manages the business to
business supplier relationship between them. It is also added the brand marketing and directly
communication with the help of social media, e-marketing, campaign plans etc.
Bolt.now firm has set up their own goals and targets for increasing the productivity and
profitability in marketplace. There are followings objective to manage the business operations
and function in proper manner.
 Upgrading the brand value
 Expanding the business network in Singapore and Indonesia
 meet the different potential clients
 connect with the new partners in the marketplace
These are the important objective of Bolt.now and always trying to open the branches all over
the world (Lee, Herold and Yu, 2016). This organization is trying to develop the business plan
which help for maintain the brand image and market value in global world.
FINDINGS
According to the SOSTAC model, it can find that this model is basically used for identifying the
business improvement and also explore their branches all over the world. The owner of Bolt.noe
firm uses this concept only for the establishment of business operations and functions. Bolt.now
firm is identifying the conference platform which is suitable for client of company (Scuotto and
et.al., 2017). At the time of interview where the expert person in the organization fine out the
best and suitable platform that easily collected all the data and information of business by using
conference tools and this platform link with the Money live, Swiss chambers, webinars and
TEDx etc. In this way, it analyzing the growth and development of organization.

TACTICS
This is the main component of the organization to use the digital marketing plan therefore, tactic
is also planned for the purpose marketing to identify the need and requirement of material in the
operational calendar. For Example- Mr. Bolt used the different domain to their official website
which includes the well designed call, landing pages and greeting pages for the customer and
also provide the contact detail of company.
Tactics is main stage of SOSTAC Model which mainly focus on to find the best platform for
increasing the business operations and functions. According to Mr. Bolt, they always trying to
promote their services in marketplace. Bolt.now firm is simultaneously promoting their brand
value in other countries (NAGARIA, 2016). All employee are work together to research on
particular strategy and identifying the different platform for growth and development. The group
or team conducting interview with the help of platform owner. Mr. bolt is the owner of Bolt.now
organization to focus on towards the goals and targets.

ACTION
Action is to the main component that monitor to the work performance of labor and time
resources which is suitable for the organization or not. It is requires for bolt.now to set up
schedule and performs activities according to the time. Social media platform used for the
consumer and this firm also link with this tool to provide the information on the daily basis.
Time line is necessary for organization to co-reflect the media relevance and minute. A program
of E-marketing is also required for provide the data protection facilities in the organization.
In this phase, team or group can be developed the number of checklists for particular suitable
platform and tools. There are different parameters followings:
 specific data and time
 presentation on the particular topic and subject
 Identifying the actual investment
 Identifying the actual turnover of organization.
Action
Steps
What
Will
Be
Done?
Responsibilities
Who Will Do It?
Timeline
By When?
(Day/Month
)
Resources
A. Resources
Available
B. Resources
Needed
(financial,
human,
political &
other)
Potential
Barriers
A. What
individuals
or
organizatio
ns might
resist?
B. How?
Communications
Plan
Who is involved?
What methods?
How often?
Step
1:
Manager 2 days Manager is
always found
the best
resources for
the business
development
which is
required for
managing the
entire
operations and
Sometimes,
there are
different
competitor
barriers affect
the business
process and
activities.
Leader and
managers are
involved for
planning an
effective strategy
for growth and
development.

functions.
Step
2:
Leaders 3 Month Leader
identified the
actual need and
requirement of
resources which
are applicable
in the
development of
business and
improve the
performance.
Staff members
cannot support
to the other
members
towards their
goals because
it will create
political
working
environment
that impact on
the business
process.
For growth and
development,
communication
plans requires that
help for providing
the details and
information of
business. Leader
always interact
with the
employee and
maintain the
coordination
between them.
Step
3:
Staff members 3 Month Each and every
employee has
responsibilities
to perform
different task
according the
requirement of
business need.
They also
finding the
The potential
barriers are
organizations
in marketplace
because there
are other
companies
create own
business which
impact on the
business
process.
All members are
involved to create
an effective
strategy for the
growth and
development.

CONTROL
This is main phase of the SOSTAC Model which is measure the different parameter of business
to achieve their goals and achievement. This process will help for differentiate between the
objectives and achievement of business (Regnier, 2017). It is the simplest process to feasible
check the business development process in effective manner. Control phase is required for the
organization of Bolt. Now to manage the enterprises functions.
ESSENTIAL ABOUT THE REFLECTIONS
I also used the different process in the Small business like Bolt.now such as consultation,
situational analysis, project planning, problem identification, business model etc. these are
essential process which is applicable in the small business process. This was the great experience
in the company therefore, I contributed towards the business development and achieving the
goals or objectives. I am also planning an effective strategies and approach to increase the
productivity and profitability in marketplace. Being owner. I have more responsibilities to
manage the entire business process in effective manner. I used the different models like
SOSTAC model and business model. These are important role plays in the organization to
identify the actual need and requirement. Another ways, I used SWOT analysis that help for
determining the strength and weakness of business.

CONCLUSION
As per discuss, it concludes that Small and medium business enterprise is required for
different strategies and planning to manage the business process in effective ways. It is directly
proportional to increase the economic value in entire world. Small business is integrated with the
other study programs that help for improve the knowledge of business. In this report, it discusses
about the Bolt. Now organization which provide the services related the financial such as
business technology, investment banking and managing the wealth etc. It summarized the plans
to investigate the rights platform that help for increasing the income. It can be implemented by
using SOSTAC Model. Furthermore, this assignment describe the main objective of the
organization to increase the large number of visitors. It also shows the full details of strategic
communication plans by using the SOSTAC model and also clear view to analyze the situation
of bolt like tactics, objective, action and strategy etc.

REFERENCES
Books and Journals:
Bruhn, M., Karlan, D. and Schoar, A., 2018. The impact of consulting services on small and
medium enterprises: Evidence from a randomized trial in Mexico. Journal of Political
Economy, 126(2), pp.635-687.
Brunswicker, S. and Vanhaverbeke, W., 2015. Open innovation in small and medium‐sized
enterprises (SMEs): External knowledge sourcing strategies and internal organizational
facilitators. Journal of Small Business Management, 53(4), pp.1241-1263.
Khalique, M. and et.al., 2015. Intellectual capital in small and medium enterprises in
Pakistan. Journal of Intellectual Capital, 16(1), pp.224-238.
Lee, K.H., Herold, D.M. and Yu, A.L., 2016. Small and medium enterprises and corporate social
responsibility practice: A Swedish perspective. Corporate Social Responsibility and
Environmental Management, 23(2), pp.88-99.
NAGARIA, M.S., 2016. Finance: A vehicle for enhancing Performance in Indian Micro, Small
and Medium Enterprises (MSMEs). Journal of Finance, 2395, p.7492.
Regnier, P., 2017. Small and Medium Enterprises in Distress: Thailand, the East Asian Crisis
and Beyond: Thailand, the East Asian Crisis and Beyond. Routledge.
Scuotto, V. and et.al., 2017. Knowledge-driven preferences in informal inbound open innovation
modes. An explorative view on small to medium enterprises. Journal of Knowledge
Management, 21(3), pp.640-655.
Wynarczyk, P. and et.al., 2016. Managerial labour markets in small and medium-sized
enterprises. Routledge.
Online:
SOSTAC Model, 2018.[online]Available
through:<https://cdn-images-1.medium.com/max/600/1*HH8_MXCy2LCtf48-
YUW7RA.jpeg>
SWOT analysis, 2018. [online]Available
through:<http://www.tradeshowguyblog.com/2015/02/swot-analysis-for-tradeshows/>