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U-Design House: Group Business Plan for Small Business Development Course

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Added on  2019-10-09

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Read the group business plan for U-Design House, a local fashion company that represents long-lasting and own style since 2016. Founded in Hong Kong by five young people with passion and purpose focuses on fashion industry. Learn about their mission, vision, opportunities, management team, industry analysis, market analysis, marketing plan, and more.

U-Design House: Group Business Plan for Small Business Development Course

   Added on 2019-10-09

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U-Design House: Group Business Plan for Small Business Development Course_1
Small Business Development Group Business PlanByStudent ID:000909349000950888000948206000951085000948638Tutor: Dr. Lewis LeeCourse: BUSI1494 Small Business DevelopmentCoursework: Group Business PlanDate: 9 October 2019BUSI1494 Small Business Development Group Business Plan 2 | P a g e
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Table of Contents Executive SummaryChapter 1 Introduction5Chapter 2 Management Team9Chapter 3 Industry Analysis12Chapter 4 Market Analysis14Chapter 5 Marketing Plan16Chapter 6 Operations Plan20Chapter 7 Financial Plan23Chapter 8 Critical Risk Factors26Chapter 9Conclusion27The Reference List 28Appendix A: Peer Review 30Appendix B: Action Plan 31Appendix C: Presentation PowerPoint 33List of ChartsChart 1Company Structure9Chart 2Apparel Retailers Rank in Terms of Fashion & Value13List of TablesTable 1Opportunities Analysis6Table 2Brief description of the business model8Table 3The Primary Customer 14Table 43 Years Plan19Table 5Statement of Profit or Loss and Other Comprehensive Income23Table 6Statement of Financial Position24Table 7Cash Flow for U-Design House, Year of 2017, 2018 & 201925BUSI1494 Small Business Development Group Business Plan 3 | P a g e
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Executive SummaryIn 2016 five people with passion hearts and purpose focuses on fashion industry established a company called U-Design House. They think everyone has own sense of touch for fashion and their beloved style so everyone can become a fashion designer to design their unique clothing for themselves. Therefore, they established a platform to provide technology to make quality clothes with their own style with acceptable price.U-Design House focuses on women’s apparel in the first year; we may expandto men’s apparel and set up workshop for them in second and third year. Our target customers are 30-55 years old female groups. We provide the service forthe customers to simply design their own unique style in a few clicks on our website. They can enjoy a perfect fit with handmade, made-to-order clothing created by skilled tailor.We sell the clothes with acceptable price to ensure profitability and sustainability by paying close attention to our pricing strategy. Customers can design and then buy it on our website directly. The best approach to advertising is by social media such as Facebook or magazines.BUSI1494 Small Business Development Group Business Plan 4 | P a g e
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Chapter 1IntroductionU-Design House is a local fashion company that represents long-lasting and own style since 2016. Founded in Hong Kong by five young people with passion and purpose focuses on fashion industry. That five young people love long-lasting fashion; however, they look around the world they found same style with expensive price even with good quality. Moreover, they found there are thousands of fast fashion brands are nibbling the traditional fashion industry. Fast fashion at low price and poor quality, cannot lead fashion trend and made a glut of clothes which are not necessary. They perhaps everyone has own sense of touch for fashion and their beloved style so everyone can become fashion designer to design their unique clothing for themselves.Therefore they established a platform to provide technology to make quality clothes with their own style and with acceptable price.MissionThe mission of the U-Design House is a representative of the long-lasting and own style with high qualities in the world. U-Design House represents creativity and stylish products that reflect eternal values, blend classic and innovation, and let everyone become their own fashion designer and enjoy the process.VisionU-design House's vision is providing the resources to create, produce and promote their products and services through online platform to ensure the development of each product style with respecting customer's lifestyle and their autonomy.BUSI1494 Small Business Development Group Business Plan 5 | P a g e
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OpportunitiesOur opportunities (Honeycuttet al, 2003)of fashion industryTable 1Opportunities AnalysisBUSI1494 Small Business Development Group Business Plan 6 | P a g e- Fast fashion created environment crisis (Wicker, 2016)- Fast fashion is deteriorating sources of the carbon emissions that contribute to global warming. (Rosenthal, 2007)- Most factories of fast fashion are located at Cambodia, Malaysia, Vietnam or Thailand as employers of child labor- Hong Kong Government support for SMEs (small and medium enterprises since 2010- According the program of SMEs provided over 50 thousand positions at manufacturing industry (Support and Consultation Centre for SMEs, 2016)OOPPORTUNITIES
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According the above opportunities, we think fast fashion will be faded out in fashion industry in the future because the environmental crisis and the problem of child labor that provides us an opportunity to enter the fashion industry to promote the long-lasting wearing concept. Promotion is most important part of our business plans to let customer know they can design theirown clothes with high quality fabric, classic and long-lasting wearing instead of fast fashion.We have strong mission to change the situation of fashion industry to balance the fast fashion and tradition fashion. We all founders worked garment industry before and understand the process of making clothing and we know the channel to purchase high quality fabric. These are our competitive advantage.BUSI1494 Small Business Development Group Business Plan 7 | P a g e
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Table 2Brief Description of The Business ModelBUSI1494 Small Business Development Group Business Plan 8 | P a g e
U-Design House: Group Business Plan for Small Business Development Course_8

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