Analysis of Small Business Management and Strategy

The provided document contains a collection of research papers and articles related to small business management and strategy. The content includes studies on performance management, entrepreneurship, human resource management, and strategic planning in various contexts, including small business enterprise development, internationalization, and organizational culture.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 ...............................................................................................................................................1
1.2 Compare the performance of swing petrol and other business.............................................2
TASK 2............................................................................................................................................3
2.1................................................................................................................................................3
2.2 ...............................................................................................................................................3
2.3 ...............................................................................................................................................4
TASK 3............................................................................................................................................4
3.1 ...............................................................................................................................................4
3.2) (b) Business plan and suggested areas for changes.............................................................5
3.3) (c) Action plan to implement changes in Swing Patrol.......................................................6
TASK 4............................................................................................................................................7
4.1) (a) Impact and changes on business and its personnel.........................................................7
4.2) (b) Ways to manage changes in Swing Patrol.....................................................................8
4.3................................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCE.................................................................................................................................11

INDEX OF TABLES
Table 1: Business plan for Swing Patrol..........................................................................................5
Table 2: Action plan for Swing Patrol.............................................................................................6

INTRODUCTION
The small business enterprise which is to be taken as private companies. The company is
not having large amount of profitably and market share as compare to large organisation. This
companies are very helpful in relation to support the growth and development process of the
country. The present company is focussing on the activities of Swing petrol. It is dance
organisation which work in manner to provide dance class to the individual wants to learn. In
this various recommendation is also given in order to have improvement ion performance of
business.
TASK 1
1.1
Swing Petrol UK is dance and event based company. It is small company. Its having
1500 dancers. Its give the training with passionate teaching team, for fantastic troupes and
deducted team of staff and volunteers. Its makes easily massive friendship and connection. Its
having 40 weekly classes having at 35 Venuses in London and Brighton. Its weekly having
Lindy hop and blue social dance classes (Hilmersson, 2014). Its also organised London swing
festival in 2018. Swing petrol also having clients in London and united kingdom and collaborate
other cities. It's also organise the blues baby blues festivals. Its share four amazon performance
troupes in all London. Swing Petrol class also organised a workshop in a year. Its also organised
fifteens classes its called swing train. This company is also doing lots of festivals with giving
sponsorship opportunities. Its also provided gift voucher in every Worksop.
Name of the business-
Swing petrol London
Owner and stretcher of swing petrol:
Swing petrol company started in January 2009.its company director was Mr Scott landed
from Heathrow (Nagel, 2014). When this company started that time they had not any contact,
website and student. But Mr Scott landed did have a target share over wonder full and full fill of
joy dance with public, when Mr Scott started this business he had only for two teachers Ben and
Tanya.
History and background of Swing petrol:
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Swing petrol company was started then they didn't earn so much turnout but they earn
lots of happiness. Joy. When, Scott got up on the fourth plinth at transferable square with
hundreds of dancers SIM -sham -in below, when he started classes then they doing dances on
tube station. It handed out flyers and did every charity gins gong.
Business location of swing petrol: London and united kingdom
Strength of swing petrol:
Awing petrol company is having lots of strength -
Bunch of all dance : In this dance having a bunch of all the dance (Williams, 2015. In
this including all things jump fun happiness and energetics. We can find out our all structure and
time.
Don't need to wear anything special: In this condition we are free for anything to wear.
In this we can wear every thing to gives over comfortable and gives feeling happiness and
attractive (Miller, 2016).
Don t need to having partner: In this dance form we don't need to having any partner. We
are free from in self. But in this you make friend and easily dance with her, him.
Weakness:
In this world every things having 2 qualities one positive and another one is negative like
in this also having 2 qualities and that weakness are: No time limit in this: Dance having no time limit they can dance unlimited not in time
bound. This also give happiness but that is gives tiredness extra
 Cover basics all the weak: They also cover basics step of dance in every weak they give
knowledge. They can't learn something new steps and again doing these step of dance
(Thompson, 2015).
1.2 Compare the performance of swing petrol and other business
The swing petrol company is dance teaching company. It is growing very fast in the
market. It is popular organisation in the dance based industry. So many companies in the market
and they are competitor for swing petrol (Lodorfos and et.al., 2015). But swing petrol growing
fast more than other companies. If in the same area so many business are available then one of
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the business can be wind up or one of the business can very grow. But as the market value swing
petrol is the most famous company in dance teaching. Their dancers are performed in worldwide
basis. And their marketing method is very pure compared to another dance companies (Carraher
and Paridon, 2015). Swing petrol company carry so many departments like marketing, hr.,
operation and dance teacher or other staff for healthy work place. HR department also very good
qualities compare then other organisations. In same work area company faced too many
difficulties but survive in the best way. They didn't give up on the company and the company
reach on the top. There employee also are very happy and their customers also are very happy
and satisfied from their services and dance.
TASK 2
2.1
Swing petrol company is very popular in the market but as the survival in the market and
for customer satisfaction company need the more fund compared then they invested. So swing
petrol also survive from this problem and they don't want to lose their customer and their
happiness. So swing petrol invest the more fund in the industry and compete the customer
satisfaction. This is weakness for swing petrol, But as every problem comes with a solution
(Blackburn, Hart and Wainwright, 2013). And here the solution is arranged the fund from best
sources and clear this issues.
The very important source of arrange the fund is a bank loan. Bank loan easily can get in
2 or 3 working days (Pugalis and et.al., 2014). Banking requirements are very minimum, so it is
profitable for the company. As market value swing petrol is the brand, due to these reasons bank
will consider the all documents like property documents, Identity documents and income tax
return documents. When fund will be arrange then company again invest in the industry and their
customer also will be happy and satisfied. Fund also can arrange from any another sources but
arrange from bank loan is safest thing for the company.
2.2
company could be maintained the staff, so they could not survive from fund problems.
Company could good hr team but they could bargain of all employee payout and this will help
for the future and less fund has to arrange from bank or any other sources. Company has good
infrastructure and work environment (Ellis and Kiely, 2015). Work stations are also good and
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according to employee need. The very best thing is the company's staff, member, Teachers are
very good behaviour and the dance students is satisfied from the all staff and also their parents or
their Georgian. Customer satisfaction is very most factor of any company (Carraher and Paridon,
2015). Company can run the more things like campaign, meetings and parties, so customer can
be very satisfied compare the past time. Customer interaction and customer satisfaction are big
profitable factor for any company. Swing petrol has so many good things and departments
compare to another companies. Swing petrol will be more popular, more successful, more
profitable in the market through these all strength and way to work. Overall existing performance
is very good other then companies and it is growing very fast.
2.3
Swing petrol is the popular dance organisation in uk. They have many customers. They
have opportunity to expand their business in different location. Where populations are more but
dance class not available. The city is less dance classes can be the best area for swing petrol and
get the reward and make new customers (Cassar, Ittner and Cavalluzzo, 2015). So people of that
city can take the benefits of swing petrol and company's services. Company can arrange dance
classes in the new areas like schools, collages, universities, politician's home, celebrities home,
professional people's home. Company can start the innovative things like dance tuition in home
and use the benefits of swing petrol who needs the most. If company will give these types of
services them company will be converted in a big brand automatically. Every person who use
swing petrol services will do the company's marketing in the market, and the most innovative
things like automatic marketing or mouth to mouth marketing will be happen in the future. After
that company has not required of marketing staff and company's cost automatically less
compared then pastime. So company can expand their business in the more areas
TASK 3
3.1
The marketing aims and objectives, for example how customers you want to gain and the
anticipated size of your customer base at the end of the period. To find out about marketing
strategy, see our guide on how to create your marketing strategy.
 A summary of the business objectives, including targets and dates.
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 Operational information such as where your business is based, who your suppliers are
and the premises and equipment needed,
 Objectives and aims for every location of the business.
 Many things can be involved in business like skills and qualification of the management.
 All services and information about the product fits into the marketplace.
 Productivity benchmarks for individual team members.
 market share statistics.
 Pre plan for the next move.
 Daily basis meeting in the office and take review of market and give feedback to the
employee.
 Solve the customer's query or any issues as soon as possible, so they reliable for the work
and with the company.
 Get the figure of sales or profit.
 Make a strategy that how to make more revenue.
3.2) (b) Business plan and suggested areas for changes
Swing Patrol plans for implementing business operations and improving its performance
in teaching dance. However, manager of the entity prepares following business plan for gaining
positive changes in its business operations. It includes cost incurred in business operations, time
consumed for each task, workers' performance and so on (Blackburn, Hart and Wainwright,
2013). In this regard, business plan for the company can be identified as:
Table 1: Business plan for Swing Patrol
Plan Activity
Analysing actual business
performance of Swing Patrol
At first, financial and non-economic performance of
the enterprise is identified using economic tools as;
profit and loss account, workers' performance and
others.
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Goal setting and strategic plans After analysing actual performance goals are set for
improving business operations (Cai and et.al., 2014). It
also includes consideration on cost, segmenting work
among employees etc.
Implementing actions All determined plans are converted into action to meet
goals of Swing Patrol as of work segmentation among
employees.
Performance evaluation In this process, business performance and workers as
well are analysed critically as comparison between
actual and expected.
Taking feedback and reporting Lastly, feedback are collected with workers regarding
contribution in achieving tasks and reporting all
outcomes obtained.
Suggested areas for change:
The small scale unit- Swing Patrol is required to improve quality of services in terms of
attracting customers in wide range. In this process, it is required to adopt new technologies and
enhancing contacts as of maintaining good relations with people effectively (Ellis and Kiely,
2015). Therefore, enterprise can develop its performance and quality of services efficiently.
3.3) (c) Action plan to implement changes in Swing Patrol
In consideration of business plan, action plan is to be created for improving business
performance of Swing Patrol. It includes factors as cost incurred on business operations, time
consumed in all activities, workers' performance and so on (Harris, Gibson and Taylor, 2015).
However, action plan to meet business goals can be presented as:
Table 2: Action plan for Swing Patrol
Plan Cost to incurred to Time frame
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implement plan
Identifying business performance 200 1-2 weeks
Goal setting and strategic plans 100 1 week
Implementing determined strategies for growth of
Swing Patrol
500-700 4-5 weeks
Performance evaluation 150 2-3 weeks
Reporting 200-300 1-2 weeks
For improving business performance of Swing Patrol, appropriate action plan is prepared
for implementing operations in specific time. However, it is analysed that business can get
success in achieving its goal in terms of financial and non-economic growth as well. In this
process, it is forecast that company's business performance can be enhanced influences its
productivity and profitability at maximum level (Nagel, 2014). Besides this, it is forecast that its
quality services can get improved for attracting people towards dance classes of Swing Patrol.
However, for technological update, it is recognised that adopting new technologies will be
effective for small business to advertise dance classes and contacting with people more
efficiently.
TASK 4
4.1) (a) Impact and changes on business and its personnel
On analysing business and personnel's performance, different positive changes are
analysed in business operations of Swing Patrol. In accordance to this, financial performance of
entity get increased as well number of admissions for dance learning get increased (Small
Business Enterprise, 2016). However, workers' performance in respect of different styles and
steps for teaching get improved. In this regard, positive changes on business and performance of
personnel are recognised can be mentioned below:
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 Increasing in profitability and customers' attraction towards attending the dance classes of
Swing Patrol.
 New technologies are adopted for communicating with people in respect of advertising
dance classes and encouraging people towards it on large scale (Ellis and Kiely, 2015).
 Quality services get improved among service providers in context to learning styles and
several steps of dance efficiently.
 Marketability and competitiveness of small scale unit get enhanced impacts longer term
sustainability in market.
 Good relations are maintained with people during promoting dance classes and providing
services across the country.
However, different positive changes are recognised for increasing productivity and profit level of
Swing Patrol. In addition to this, several ideas are generated for improving quality services and
making place in market for longer time period (Blackburn, Hart and Wainwright, 2013). Apart
from this, it is analysed that demand for attending dance classes get increased in comparison to
other entities who teaches dance and other skills. However, positive and effective performance of
the entity has achieved impact on further decision making and business operations as well.
4.2) (b) Ways to manage changes in Swing Patrol
It is essential to maintain gained positive changes in business operations of Swing Patrol
in relation to improve its performance at higher level (Harris, Gibson and Taylor, 2015). For this
purpose, below mentioned strategies are to be implemented as:
 Maintaining contacts with people:
By establishing and maintaining relations with people can be effective for sustaining
market position of Swing Patrol. However, customers' trust can be build up and maintained
effectively on services of the organisation. In addition to this, it is appropriate for increasing
profit level and competitiveness of the small business unit more efficiently (Nagel, 2014). In this
regard, business performance and impacted positive changes can be maintained effectively for
longer time period.
 Adopting new technologies:
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Using this strategy is effective for improving quality services and maintaining business
performance of Swing Patrol effectively. In accordance to this, customers get influenced in wide
range for attending dance class and learning different steps (Hilmersson, 2014). Moreover, it is
effective for maintaining relations with people as well communicating with them about new
creation of the entity (Harris, Gibson and Taylor, 2015). Therefore, technology's development
emerges people's interest for services of the enterprise as well able to increase market position at
higher level.
However, positive changes impacted on business operations within Swing Patrol can be
managed appropriately. In this regard, its profitability and competitiveness can be maintained
and improved efficiently (Cai and et.al., 2014). It influences market position and sustainability in
competitive market for longer time period. Thus, demand for attending dance classes of Swing
Patrol would be increased in the future time. Including this, preparing future oriented strategies
impact on business performance and quality services at higher level.
4.3
Improvements in the performance of the business over the past two years-
 Swing petrol company is the before 2 year they don't use the internet for doing
advertising but in year they making profile on google and Facebook they doing
advertisement.
 In other they don't use any telephone now but this time they use telephone no.
 Swing petrol company don't show the detail of programme on the internet but in right
now condition show the all type of detail programme show on the website.
 When swing petrol company was stared they having no student but this time they having
1500 students (Bean, 2015)..
 When swing petrol company was started then they don't organise the work shop but right
time they organise workshop.
 Swing company started that time they not having extra turnout but this time they having
extra money
 Swing petrol company is using all type of dance style but that time they using only for
some style of dance.
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 Swing petrol company is started with only for dance but this time they having event as
well.
 Swing petrol company was also doing dance on the station but right now they dance on
garden room and particular area.
 Swing petrol company is work with people dance style but in this time they also organise
event.
 Swing petrol company is they that time not organise party but in that condition the
organise parties.
 Swing petrol company was doing without taking fees work but in that time they taking
charge in conditions (Shahzad, 2014).
 Swing petrol company is that time not using technology but in this time they us lots
technology and taking full fun and happiness.
 Swing petrol company that time they used only one classes but in this condition they use
of lots of batches of dance without timing.
CONCLUSION
From the above report it has been concluded that the small business plays crucial role in
relation to improve the operation of business. With the help of this initiative steps the small
business can turn to big organisation. By having identification of the strength and weakness if the
business enterprise the swing organisation can enhance the profitability and productivity of
organisation. This companies are very helpful in relation to support the growth and
development.
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REFERENCE
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Bean, J., 2015. Big Government and Affirmative Action: The Scandalous History of the Small
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Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development. 30(1). pp.8-27.
Cai, M. and et.al., 2014. Relationship between employees’ performance and social network
structure: An empirical research based on a SME from a whole-network perspective.
Chinese Management Studies. 8(1). pp.85-108.
Cai, M. and et.al.,, 2014. Relationship between employees’ performance and social network
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Chinese Management Studies. 8(1). pp.85-108.
Cappelli, P. and Tavis, A., 2016. The performance management revolution. Harvard business
review. 97(10). pp.58-67.
Carraher, S.M. and Paridon, T.J., 2015. Entrepreneurship journal rankings across the discipline.
Journal of Small Business Strategy. 19(2). pp.89-98.
Cassar, G., Ittner, C.D. and Cavalluzzo, K.S., 2015. Alternative information sources and
information asymmetry reduction: Evidence from small business debt. Journal of
Accounting and Economics. 89(2). pp.242-263.
Ellis, J.H. and Kiely, J.A., 2015. Small Business Enterprise and Development: Consultation
Modes. Journal of Small Business Strategy. 11(2). pp.48-59.
Harris, M.L., Gibson, S.G. and Taylor, S.R., 2015. Examining the impact of small business
institute participation on entrepreneurial attitudes. Journal of Small Business Strategy.
18(2). pp.57-76.
Hilmersson, M., 2014. Small and medium-sized enterprise internationalisation strategy and
performance in times of market turbulence. International Small Business Journal. 34(4).
pp.386-400.
Lambert, Susan C., and Robyn A. Davidson., 2013. "Applications of the business model in
studies of enterprise success, innovation and classification: An analysis of empirical
research from 1996 to 2010." European Management Journal. 31(6). pp.668-681.
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Miller, R., 2016. Palestine in the Second World War: strategic plans and political dilemmas. The
emergence of a new Middle East. Journal of Modern Jewish Studies. 15(2). pp.330-331.
Nagel, K.F., 2014. Local implementation of federal strategic plans: The role of the Health Care
for the Homeless program in Opening Doors. THE UNIVERSITY OF NORTH
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Thompson, 2015. "The cost‐effectiveness of quality improvement projects: a conceptual
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Online
Small Business Enterprise. 2016. [Online]. Available through:
<http://www.oecd.org/cfe/leed/1918307.pdf>.
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