Digital Impact on Small Business Growth

This assignment requires a case study analysis of Austin Frazer Ltd., a small business, focusing on the impact of digital technologies on its growth and innovation. Learners must create a project logbook documenting their research progress, identify challenges and solutions, and submit a performance review highlighting their contributions and learnings. The final report should include an evaluation of the project's success, strengths, weaknesses, and implications for future professional development.

Template

Table of Contents
Template for evidence collection to be attached with the report by the learner:...................1

Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation: Austin Frazer ltd
Name of the learner:
Project Title: To analyse the impact of digital
technologies on the growth and innovation of
small business” A case study of Austin Frazer ltd .
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
Explore the concept of digital technology
and types of digital technologies, analyse
the different advantage of use of digital
technologies, evaluate the influence of
digital technologies on the performance
and innovation of the venture and
analyse the influence of digital
technologies on customer attraction and
retention
Yes
Yes
No
Any risks and / or issues identified? The key issue which have been identity
1

 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
that have an impact on the project
management plan?
is shortage of time and fund
NO
Problems encountered
 What barriers did you face?
 How did you overcome them?
Shortage of Time in conducting the
activities
Yes of giant chart to find how much time
each activity will be needed.
New Ideas and change of project direction
2

What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
Most challenging
Yes
Performance was well managed and
there was 100% contribution was made
from my side.
Implementation of the different strategies
and recommendations
Yes
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Implementation of the project outcomes
in the venture
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
3

Template for Performance Review Template to be attached with the report by the learner:Name
of the Supervisor:
1. What was the Project supposed to accomplish?
Ans: To analyse the impact of digital technologies on the growth and innovation of small
business” A case study of Austin Frazer ltd .
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Ans:
 To explore the concept of digital technology and types of digital technologies
 To analyse the different advantages of use of digital technologies
 To evaluate the influence of digital technologies on the performance and innovation of
the venture
 To analyse the influence of digital technologies on customer attraction and retention
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
Ans:
 Selecting the subject of research
 creating statement of research
 Determining the time framework for the allotment of resources
 Taking revaluation of literature
 Selecting the different methods of investigation
 Computation for the costs
4

 Analysis of information and then concluding them
 Evaluate the results
 Providing last conclusion
 Effective presentation the results in an proper documents
 Submitting the last report
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Ans:
 Shortage of resources, time and fund
 It was being tacked by using giant chart and cost accounting
5. What did you learn from undertaking the project?
Ans:
Learning from the project is that how does the digital technologies can helps on the growth
and innovation of small business organisation
6. How would you rate your performance as a management consultant leading the
project?
Ans: 9 out of 10
7. What strengths and weakness of your performance did you identify?
Ans:
Strength:
 Proper knowledge about the subject
 Deep understanding about the subject
 effective secondary data collection
5

 Proper implementation of the results
Weakness
 Primary data have not be collected properly
 Shortage of time and resources
8. How will this inform and support your continuous professional development?
Ans:
This project have created effective understanding and knowledge about the subject. If some
issues regarding the subject will arise in future in any workplace, then it can be solved
immediately and this will create continuous development.
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