Report on Aspects of Cafe Lantana

Added on - 21 Jul 2020

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Small BusinessEnterprise
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Development of profile of Small scale entity........................................................................11.2 Analysis of firm using comparative measures of performance.............................................3TASK 2............................................................................................................................................52.1 Analysis of actions to overcome the weaknesses..................................................................52.2 Ways to maintain present performance and strengthened.....................................................62.3 Recommendation for expansion of business in new areas....................................................8TASK 3............................................................................................................................................93.1 Analysis of objectives and plans of existing business...........................................................93.2 Revision of Business plan for application of appropriate changes......................................103.3 Preparation of plan to adopt the amendments......................................................................11TASK 4..........................................................................................................................................124.1 Effect of changes on business and personnel......................................................................124.2 Management of amendments in business............................................................................134.3 Analysis of improvement in performance of business entity..............................................14REFERENCES..............................................................................................................................16
LIST OF TABLESTable 1: Company profile................................................................................................................1Table 2: Comparative analysis.........................................................................................................3Table 3: Sales of Five years.............................................................................................................4Table 4: Profitability index..............................................................................................................4Table 5: Profitability index..............................................................................................................5
Illustration IndexIllustration 1: Comparison of sales.................................................................................................4Illustration 2: Profitability index......................................................................................................6
INTRODUCTIONAmong the countries, there are various business firms operating at small scale that providegreat contribution towards GDP of nations. They are considered as Small BusinessEnterprises(SBE) which are established by some entrepreneurs or single proprietor to achieve theprofits and establish their image in market (Small Business Enterprises, 2017). In this report,analysis of various aspects of Cafe LANTANA are analysed as business consultant. Profile offirm is developed to determine the vision and mission which are developed by firm to regulatetheir business. It also determined that government of UK plays a significant role and providesfinancial assistance to make them grow within the country. At last, firm’s business plan isevaluated to understand of opportunities and rise performance of firm in market.TASK 11.1 Development of profile of Small scale entity.Small business enterprises are considered as those business firms which are regulatingtheir business at small scale or in their home country. It is also recognised that every businessorganization have to develop their own business vision, mission and objectives in order toachieve the desired profitability at lowest possible prices. In this context, Cafe LANTANA is asmall business enterprise that aims at providing appropriate and high-quality services tocustomers. Profile of Cafe LANTANA is developed which is as follows:Table1: Company profileNameCafe LANTANASectorService sectorAddress55 City Rd, 1 Oliver’s Yard, London, EnglandScaleSmall business enterpriseNumber of employees80For further analysis, companies vision mission and objectives is determined below:MissionFocus of this small business enterprise is to make ensure that they must provide highquality services to consumers and develop a strong brand identity. Further, they also have a1
specific mission to capture the current market share in comparison of other rivals. They also haveled more significance on achievement of profitability by satisfying their customers.VisionFirm operates its business with a specific vision to be successful leader in gourmet coffeeand food service industry and has their commitment towards quality, excellence, integrity,passion and delivering services.StrengthsSome strengths are analysed to understand the support it provides to firm in achievement of itsdesired objectives.Strong brand identity: It is analysed that the Cafe LANTANA has a positive imageamong its customers as they are providing high quality services to its customer andsatisfying the demand of attractive ambience.Providing new and attractive products: The cited organization has achieved acontinuous growth in hospitality as they always implement changes in their productsto attract the customers and maintain their current position in market (SWOTAnalysis, 2017).Affordable prices of products: Firm has adopted affordable pricing policies as per thevalue of their products and quality through which they are more preferred by thecustomers.Wide range of products: Analysis has determined that Cafe LANTANA serves awide variety of products to its customers. It has developed a strong image among thecustomers.WeaknessesApart from strengths, there are also some weaknesses in cited organization which could beresolved in order to expand business.High employee turnover: Rate of employee turnover in the cafe is high as they are notpaying an adequate consideration to employees.Weak marketing policies:Research has determined that the marketing strategies of firmare not much effective as compared to its rival firms.2
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