Small Business Enterprise Analysis: Doc

Added on -2021-02-21

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Small Business Enterprise
Table of ContentsINTRODUCTION ..........................................................................................................................2TASK 1............................................................................................................................................3Profile of the business ...........................................................................................................3Analysis of the business.........................................................................................................4TASK 2............................................................................................................................................5Appropriate actions to overcome the weaknesses..................................................................5Ways in which performance can be strengthen......................................................................6Recommendation for expanding the business........................................................................6TASK 3............................................................................................................................................8Existing business objectives and plans...................................................................................8Revised plan to incorporate appropriate changes...................................................................9Action plan for implementing the changes...........................................................................10TASK 4..........................................................................................................................................10Impact of the proposed changes...........................................................................................10How the changes will be managed ......................................................................................11Monitor improvement in the performance...........................................................................11CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................12
INTRODUCTION Small business refers to the business that is operated at small scale and has less numberof workers, generate less revenue per annum. There are various types of small business such asgrocery stores, restaurants, small scale manufacturing companies etc. There are various forms ofsmall business such as it can be run by sole trader, partnership, company etc. Hospitality industryrefers to an area of service industry that includes various types of businesses such as services offood and drink, travelling, lodging, transportation etc(Gurcaylilar-Yenidogan, T. and Aksoy,2018). The Report will be based on Brooklands Hotel. Brooklands Hotel is located in Webridge,United Kingdom. The Hotel offers various facilities like Spa, facilities of free Wi-Fi andrestaurants, offers packages etc. The Report will outline the analysis of the performance of thebusiness, recommendations for improving the weaknesses, the ways in which performance of theorganisation can be improved. The Report will also describe the objectives, incorporation of thechanges and impact of changes on business. MAIN BODY TASK 1Profile of the business Type- Brooklands Hotel is a type of small business in Hospitality business that offersdifferenttypes of facilities such as food and drink, spa, restaurants services etc. Organisation structure- Every type of Hotel whether it is small enterprise or large, have todevelop a structure to perform all the operations in effective way. In case of Brooklands Hotel,there are various departments like sales, logistics, human resource, front office, food andbeverages etc. Mission- The mission of Brooklands Hotel is to provide highest quality of the services to thecustomers. To make efforts for offering flexibility, to the customers and to offer best deals toquality customers. The Hotel will achieve the mission through personalised services to thecustomers. By offering different types of services to corporate clients etc.Vision- The vision of Brooklands Hotel is to provide delighted services and experience toexisting as well as potential clients.Objectives-
One of the main objective of Brooklands Hotel is to provide highest level of satisfaction to the guests of the Hotel.To increase the sales of the Hotel by 10% till 2021.To make efforts for achieving high level of growth and profitability in the business.Competitors- Brooklands Hotel is a small business enterprise therefore, the Hotel shouldconsistently monitor the existing competition in the Hospitality industry. So that, it can competewith existing as well as emerging companies. The main competitors that are providing toughcompetition with Brooklands Hotel such as McDonald's Restaurants, Bourne Leisure etc.Strengths- There are various strengths of Brooklands Hotel such as-The Hotel has a strong team for that delivers great services to the customers. The Hotel offers flexibility to the quality customers of the hotel.Weaknesses- The weaknesses of Brooklands Hotel are-It is a small business enterprise therefore, sometimes it faces financial problems.Lack of innovative technology of production and distribution process for delivering theservices of the hotel.Staff turnover around 32%((Gurcaylilar-Yenidogan, T. and Aksoy, 2018)). The price for one night stay in the hotel is very high.Analysis of the business.Performance management refers to the function of the management of organisation todetermine the performance of individual employees or group. Performance analysis ofBrooklands Hotel is as follows-Current performance of Brooklands Hotel- The performance of Brooklands Hotel has been improved from past years. According to Sundaytimes, that has collected information from previous surveys, Brooklands Hotel in year 2016, gotthe position in the list of 100 small business enterprises.Revenue- Revenue of the hotel has been improved from last year because, it is providing high qualityservices to the clients in respect of transportation, food, spa etc. The management of Hotelensures safety of the workers therefore, they are motivated to work in the organisation and makeefforts for improving the level of revenue of the hotel. Present earnings of the hotel is more than£ 35000 per year. The price of per day staying in Brooklands Hotel is £ 112(Rusu, 2016).

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