Investigation of the performance of J&S Furniture

This document provides an investigation of the performance of J&S Furniture, including a profile of the company, strengths, weaknesses, and recommendations for improvement. It also discusses ways to maintain and strengthen the existing performance of the business.

Running head: SMALL BUSINESS ENTERPRISE
SMALL BUSINESS ENTERPRISE
Name
Institutions Name

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Contents
LO1 Investigation of the performance of J&S Furniture.................................................................3
Produce a profile of a J&S Furniture identifying its strengths and weaknesses..........................3
Carry out an analysis of the business using comparative measures of performance...................6
LO 2 Ability to propose changes to improve management and business performance...................8
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses
in the business..............................................................................................................................8
2.2 Analyse ways in which existing performance could be maintained and strengthened..........9
2.3 Recommendation with justification, new areas in which the business could be expanded. 10
LO3 Be able to revise business objectives and plans to incorporate proposed changes...............11
3.1 Produce an assessment of existing business objectives and plans.......................................11
3.2 Revise business plans to incorporate appropriate changes..................................................11
3.3 Prepare an action plan to implement the changes................................................................12
LO4 Be able to examine the impact of change management on the operations of the business...12
4.1 Report on the impact of the proposed changes on the business and its personnel...............12
4.2 Plan how the changes will be managed in the business.......................................................13
4.3 Monitor improvements in the performance of the business over a given timescale............13

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LO1 Investigation of the performance of J&S Furniture
Produce a profile of a J&S Furniture identifying its strengths and weaknesses
A manufacturing company which is named as J&S Furniture, it is involved in manufacturing
furniture in its business. The company has been initiated by two brothers. The brothers who are
the names of incepting the company which manufactures furniture, J&S Furniture, are John and
Smith. The time of initiating the company is in the year of 2006. At this period the company has
started to manufacturing items. The raw materials of the company have been brought from some
other portion of the world; from Asian countries, the company brings its raw materials. The raw
material of a furniture manufacturing company would have to be wood, the market of wood is
much powerful at Asian countries that are why the company imports its raw materials which are
wood and relevant products to manufacture furniture. The company of J&S Furniture gets a lot
of profit through this business, in every month the company has gotten a lot of turnover in every
month. As the company, J&S Furniture buys a huge amount of raw materials from Asian
countries, and it gets a satisfied number of discount of importing the woods and related products.
The more amount of the company buys, it gets the similar range of discount the reason of getting
a lot amount of discount has been described so that the investment cost of the company reaches a
situation where the maturity of the company being beneficial. (Michaelson, 2011) The company,
J&S Furniture gets a lot of benefit by buying the products in a huge amount. There are several
other conditions and terms which are needed to be maintained by the company, one of these
terms are named as government legislation. (Dale, Stephanou, & Xanthaki, 2008) There are other
variant clauses to be defined, the taxation policies of importing raw materials from another
continent; to be more précised from Asian countries. Sometimes it may happen that the company
gets a lot of negative impacts according to such terms and several conditions which have been

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told previously. The government always puts variant taxation policies upon importing goods
from different countries so that the company of J&S Furniture has to go through different
legislative factors according to several conditions as well as terms. Other than this the
government frequently amendments the legislations and codes to evaluate the benefits of itself
from those all companies which import their goods from another continent or variant countries.
J&S Furniture develops its strategies towards maintaining their business policies which are
termed over the factors of taxation policies as well as government legislations. (Qu, & Yang,
2012) On the other hand, the management of J&S Furniture needs to focus on their interior and
decoration segment of their showroom or outlet where the customers are visiting directly. To
impress a walking customer, J&S Furniture needs to display some attractive and smart furniture
in the front of the showroom. As a result, the brand of the organisation needs to support their
concern by attracting different kinds of buyers as well as the customers of their company. The
company of J&S Furniture has the specific range of customers, along with this the company can
evaluate variant products so that the profile of the company can reach up to various types of
needs of the customers. (Noe, 2013) By this strategy, the company can expand its business
through all over the world. As soon as the company can attract more genre of people, the
reputation of the company would go to a higher position in the market, and by the help of this
method, J&S Furniture can spread their business in all over of the market. The market for
furniture manufacturing company is already at a higher range of business so that the
development of the company of J&S Furniture would be more variant in their genre of business
and the market of J&S Furniture and their business would be globalised soon.
There are some specific strengths and weaknesses of the company which is mentioned here by
the name of J&S Furniture Company. The company evaluates its different strengths so that the

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company can enhance their strengths towards the development of their company. On the other
hand, there are some definite weaknesses also in what the company needs to put an extra
observation so that the company of J&S Furniture can maintain their weaknesses according to
their policies of management in the company.
Strengths
 J&S Furniture Company is one of the leader's companies in the business industry of
furniture manufacturing. It is the cause for what the company needs to maintain its
reputation at the market of furniture manufacturing. (BARTA, 2016)
 The company runs a huge market share around the world. This is the reason of what the
company has got a huge range of profit at the business.
 J&S Furniture Company always offers their customers a huge range of service so that the
consumers or the customers get much satisfied and the reputation of the company reaches
a higher range in the market of the business of furniture industry. (Yoo, Park, & Choi,
2015)
 There is another point to be mentioned where the company offers their customers a lot of
huge offers in at much low cost. Thus that the company gets more beneficial; by the form
of reputation in the market of manufacturing the furniture.
 J&S Furniture Company has so many competitors as it is one of the leading company in
the market of furniture manufacturing as well as it is running through its maturity stage of
business. The company always puts a lot of offers than other furniture manufacturing
companies in the market. Other than this it is also mentioned the offerings of the
company comes at a low cost and it is also the reason of being beneficial for the
company.

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Weaknesses
 The company of J&S Furniture faces a lot of problems according to its competition level
in the market. The company needs to get some reliable or truthful suppliers so that J&S
Furniture Company can be more beneficial for the business in the market.
 The company is needed to choose their market at much careful observation, rather it
should be mentioned that the place of a market would have to be chosen by a pair of
expert eyes.
 The company of J&S Furniture is a small business organisation that is why it is not able
to borrow from the market though it can get a huge amount of discount for buying their
raw materials in the business. So that the company needs to expand the business at this
high competitive market. (Salvador, 2015)
 Once the company gets a lack of reputation in their business, it may be a huge issue
towards the market of J&S Furniture Company, so that the company needs to maintain its
reputation forever. The company of J&S Furniture is one of those leading companies in
the earth according to the business of furniture manufacturing companies so that the
companies need to compete it with their strengths and the rival company would try to
damage the reputation of J&S Furniture Company. And this way the company has to
prevent the reputation of itself from damaging the reputation.
Carry out an analysis of the business using comparative measures of performance
It is known in a huge reputed way that the company performs through a nice way from the
inception of its business. J&S Furniture Company has gotten many ups and downs throughout its
birth stage, growth stage as well as maturity stage. Once the company gets to fall down in its
business, the profit margin of the business which had gone towards down. In spite of the

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downfall of the company, J&S Furniture has stood again, and today it is one of those leading
companies in the business of furniture manufacturing industries. There are some specific visions
and missions of the company so that it selects its targets according to their previously told
visions and missions. The company needs to put a huge observation on the service of customer
satisfaction. It is much important for a business like the company of J&S Furniture to maintain
its reputation towards the customers who are intended to participate in buying furniture.
(ARPACI, 2014) If the company of J&S Furniture knows how to enhance the reputation in the
market of furniture manufacturing business industry, it is needed to train its employees in a much
well manner. The profile of the company is highly reputed so that the customers get attracted
automatically towards the serving of J&S Furniture Company; now it is the time to put an extra
eye on the service towards the customers. To satisfy the customers, the company is needed to
train their staffs well enough so that they can provide a higher range of customer services in the
business of J&S Furniture Company which is hugely dedicated to offering furniture in the market
for manufacturing furniture. There is another factor which is mentioned for the interest rates in
government legislation according to the price of furniture. For the higher range of interest rates
in manufacturing the furniture, the company needs to put the higher range of price as well as the
company is needed to increase the price of the products which are manufactured by the company
of J&S Furniture. (Michaelson, 2011) Along with this, the company needs to go for a supplier
who makes business in a cheap cost, but the raw materials should have to be up to the mark of
standard as well premium quality range. If the company can make the investment cost low, it can
recognise a huge difference in profit at their business. More the investment cost gets lower the
profit range goes to the upwards at the graph. And when the clause of exchange rate comes, the
J&S Furniture Company is marked to the negative impact upon the market. (Ring, 2014) As the

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company has gotten its suppliers from different countries, it has the issue which is negatively
pointed for not pursuing its suppliers though it is reputed as one of the leading manufacturing
company of furniture around the world. Right now the company is positioned in the market at a
much secured way as it has opened several ways to train their employees. When the employees
are get trained for the job, they are much enhanced for handling their customers. The trained
employees would put their knowledge and talents for the welfare of the company they are
working on. However, the employees of the J&S Furniture Company should have to be trained in
a constructive way that they can handle their customers in a definite way. If the customers are
not satisfied by the service of the company, the reputation of the company will go towards
downfall. But as soon as the employees are serving the customer service in a good manner, the
customers would never be unhappy with the service and the reputation as well the business of the
company would be marked up to upwards. So that the company is needed well-trained
employees who will work dedicatedly for the company and the customer service of the J&S
Furniture Company would be upgraded, and the company would be beneficial.
LO 2 Ability to propose changes to improve management and business performance
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in
the business
The company of J&S Furniture has to face different issues according to the business of
manufacturing the furniture in the industry of manufacturing furniture. First of all the company
needs to put an eye on the supply of raw materials for the business. J&S Furniture Company
imports the raw materials of manufacturing furniture from Asian countries. The raw materials for
this business are woods which are especially good in the market of Asia. The company has to
face issues in the taxation rates of importing materials from different countries. J&S Furniture

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Company has to get some discounts on account of importing materials from the suppliers. The
discount in taxation rates is also needed to enlarge the company as it is a small business industry
in the market. As soon as the company can have the discount on this account, it would be
beneficial for the business of this company. Along with this, the customers need attractive
furniture to decorate their homes and offices or other places they need to be furnished. To attract
variant customers in the business of manufacturing the furniture, the company needs to focus on
the designs of the furniture. As soon as the company can go through different designs in the
furniture, the business would be expanded in the market of the industry of manufacturing
furniture. (Topalli, 2015)
2.2 Analyse ways in which existing performance could be maintained and strengthened
As J&S Furniture Company is one of those market-leading companies in the industry of
manufacturing the furniture, the company is needed to enhance its strengths along with it has to
cure its weakness. By restricting the weaknesses and enhancing the strengths of the company, it
can emphasise its performances by the mean of the business in its company. J&S Furniture
Company gets a huge market share around the world so that it is coined as one of the most
influential furniture manufacturing company on earth. The company has to provide huge
customer services to satisfy its reputation in the market of the industry. Good services can be
given when the employees of the company are trained in a perfect and well manner. The
employees of the company are needed to get a lot of training programs so that they would be able
to provide proper customer services and the customers would also be satisfied as well as the
growth rate of business of the company would reach upwards. Then there comes the factor
involving the procedures of providing nice offers to the customers along with low price services.
The customers always need something in the range of their expenses. On the other hand, the

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company also needs to provide more offers by the competing level of other business companies.
The company always puts a lot of offers than other furniture manufacturing companies in the
market. Other than this it is also mentioned the offerings of the company comes at a low cost and
it is also the reason of being beneficial for the company. These all strategies would help the
company of J&S Furniture to maintain their performances in the business of furniture
manufacturing. (Zybartaitė, & Dzemyda, 2014)
2.3 Recommendation with justification, new areas in which the business could be expanded
The company always puts a lot of offers than other furniture manufacturing companies in the
market. Other than this it is also mentioned the offerings of the company comes at a low cost and
it is also the reason of being beneficial for the company. J&S Furniture Company is needed to
choose their market in a very differentiating manner so that they can expand their market around
the world.
 J&S Furniture Company needs to expand its business in a much well manner so that the
reputation of the company gets improved or stays in standard position.
 The company should have to put on the management that they can evaluate the needs of
customers and by that can the company can bring the business to new areas.
 There are different places where the business can be run at the specific time the business
of furniture may go towards the prosperity of its own. By the time of specific occasions,
the company would be beneficial for improving the service level as well as it can increase
the price by the mean of premium products.
 As soon as the furniture would get designed in a fine way, the customers would be
attracted to these, and the market of the company would reach up to the premium level of
benefit.

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LO3 Be able to revise business objectives and plans to incorporate proposed changes
3.1 Produce an assessment of existing business objectives and plans
The company of J&S Furniture is needed to make an evaluative strategic plan for the
development of their business organisation. The company manufactures furniture so that the
company should follow an improvised business plan for the competitive market. J&S Furniture
Company has gotten a high range of reputation by the help of their customer services and designs
so that the company needs to enhance the strengths it has for the improvement of the company.
J&S Furniture Company should have to put a huge range of observation upon the training
procedure of the employees so that they can provide a lot of friendly environment with their
customers. When the customers of the company get satisfied from the company or to be more
precise from the employees of the company, they are followed by the marketing g trend of the
company. As soon as the company works with these factors, the company gets a better way
towards the success or prosperity in the market industry of the business of furniture
manufacturing. (Zybartaitė, & Dzemyda, 2014)
3.2 Revise business plans to incorporate appropriate changes
There are so many business strategies to find the betterment of the company, and so that there is
the presence of the implementation of those strategic plans to make those programs or to be
précised the strategic programs or procedures. Until and unless it is shown that the strategies are
applicable in the practical field of business market. As soon as the plans are notified to be placed
in the marketing strategy, the company gets bigger exposure in front of the customers as well as
a market. To incorporate strategic changes in market J&S Furniture Company should have to put
enormous observation upon the field of training and development. When the company has
evaluated its strategies upon the business plans, the company is needed to revise the plans of its

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business towards the prosperity in the market. The company of J&S Furniture would have to
train their employees well enough so that they can provide a nice atmosphere at the time of
communicating with their customers.
3.3 Prepare an action plan to implement the changes
J&S Furniture Company may organise an action plan to implement the changes. The action plan
would be me more likely which is relevant to the development of training procedure. The
training procedure of the company should have to be very friendly and well-mannered as the
customers can be served in a respective way. As soon as the customers get satisfied the
procedure of getting improvement for the company would be closer. The employees of the
company would be trained in variant ways so that the effectiveness in the practical field would
have to be very mature. (Yoo, Park, & Choi, 2015)
LO4 Be able to examine the impact of change management on the operations of the business
4.1 Report on the impact of the proposed changes on the business and its personnel
As the changes for the development of the company has been proposed, the implementation of
this proposal would be much different or to be more precise effective. There are so many other
impacts of those strategic appliances which are relevant to the facts of the improvement of the
company. When the customers or the consumers are gotten satisfied by the company or the
employees of the company, they put a lot of observation at the company. J&S Furniture
Company should have to implement the strategies so that the company makes benefit by the
competition of rival business companies. The training procedure of the company towards the
employees should have to in more precise way so that they can make a better communication
with their customers and that is the reason why the company of J&S Furniture can hold their
reputation in this kind of huge competing market.

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4.2 Plan how the changes will be managed in the business
To make changes in the business, the company needs to have a plan of making changes at the
first attempt. First, the company will organise a program of the selection procedure for recruiting
people for the company. Then the training process will be applied, and this procedure is the most
important portion of the plan. The training procedure of the company should have to be more
precise so that the strategic plans can be applied in the practical field of work. (Lee, Woo, &
Park, 2011)
4.3 Monitor improvements in the performance of the business over a given timescale
After the training period, the company has to apply those strategic plans which are meant by
making a pleasant environment with the customers. As the communication among the consumers
and employees get nice, the company would be beneficial. Under a specific timescale, J&S
Furniture Company should have to monitor the improvement through this procedure. If the range
of satisfaction does not reach the expected level, the company will separate the business plan on
this account, and it will move towards another strategic implementation. Thus the procedure of
business works through.

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